在数字化浪潮与公众金融素养提升需求并行的时代背景下，浙商银行济南分行以"金融为民"为核心理念，积极探索融媒体传播新路径，通过"教育赋能+数字 创新+基层深耕"三位一体的宣教体系，打造了一系列具有辨识度、影响力和可持续性的金融知识普及品牌，走出了一条兼具温度与科技感的消保宣传新 路。 融合创新，打造"可听、可视、可感"的融媒体传播矩阵 浙商银行济南分行主动拥抱媒体融合趋势，打破传统单向输出模式，构建起覆盖广播、电视、短视频、直播、长图文等多平台的立体化传播网络。今年以 来，分行金融理财师长期做客济南新闻广播《康养新主张》直播间，对广大市民进行金融知识宣传教育，在金融教育宣传周期间，更是围绕"保障金融权益 助力美好生活"主题，系统讲解存款保险、个人征信、移动支付安全"三不原则"及投资理财"三适当"原则，并实时解答听众关于养老投资、理财产品选择等 热点问题，实现金融知识的"可听化"精准触达。 与此同时，浙商银行济南分行积极拓展视觉化传播渠道。自2024年以来原创制作的"消保每月一讲"系列长图文，以通俗易懂的语言和生动的视觉设计，深入 浅出地解读金融风险，多次被总行"浙银微讯"及省市银协平台采纳转发。更值得一提的是， ...

Core Viewpoint - The "Hetian Quality Products" consumption season event in Tianjin aims to promote regional economic development and cultural exchange through a public brand created in collaboration with the Hetian region [1] Group 1: Event Overview - The event features a new mechanism combining "consumption assistance, postal e-commerce, and media promotion," including innovative programs like "TV Bazaar" and interactive experience areas [3] - The event showcases various local agricultural products such as dates, roses, and sweet melons, attracting significant public interest [5] - The event runs from September 19 to September 21, open daily from 10:00 to 16:00, providing a cultural and culinary experience for Tianjin residents [13] Group 2: Product Highlights - Popular products include sweet glutinous corn, praised for its perfect balance of sweetness and stickiness, benefiting from the unique growing conditions in Xinjiang [5] - Local delicacies such as spicy chicken, lamb skewers, and beef noodles are available, with lamb sourced directly from Xinjiang [7] Group 3: Marketing and Promotion - The promotional strategy has been upgraded, utilizing a multi-channel approach to enhance brand recognition and event impact [9] - The event is expected to help over 80 Hetian enterprises expand their sales channels, with an anticipated sales growth of over 20% for featured products [11]