精准滴灌，服务下沉，推动金融教育直达乡村一线 深耕乡村腹地，筑牢基础"防护网"。曲靖市分行、文山州分行、昆明市盘龙支行等机构，直接将宣传阵 地前移至村落及拆迁安置小区。通过设立流动宣传台、悬挂横幅、发放资料，并运用当地方言和鲜活案 例，向村民详解反诈防骗、存款保险、个人征信、涉农信贷等实用知识，重点警示养老骗局、套路贷等 乡村地区高发风险。活动紧密围绕村民最迫切的金融需求展开，有效助力打通金融知识普及的"最后一 公里"。 转自：新华财经 聚焦服务延伸，织密普惠金融"安全网"。活动不仅限于传统村落，更延伸至与乡村发展息息相关的各类 场景。西双版纳州分行瞄准景洪市集贸市场这一乡村商品流通与居民生活的重要节点，针对中老年摊 主、农户等群体开展重点宣传。普洱市分行则走进乡村地区企业，面向企业员工普及金融消费者权益保 护知识，揭露非法集资与电信诈骗的危害，提升工薪群体的整体风险防范能力。此外，针对乡村地区的 校园，相关活动也注重基础金融安全知识的培育，如昆明市东风支行联合反诈中心在特殊教育职业学院 开展的宣讲，旨在从源头提升青少年的基础金融风险认知能力。 为全面落实国家关于金融服务乡村振兴、加强金融消费者权益保护的决策 ...

Core Viewpoint - The article highlights the efforts of Zheshang Bank Jinan Branch in promoting financial literacy through a three-pronged approach of "education empowerment + digital innovation + grassroots cultivation," aiming to create impactful and sustainable financial knowledge dissemination brands in the context of digital transformation and rising public financial literacy needs [1] Group 1: Media Integration and Innovation - Zheshang Bank Jinan Branch embraces media integration trends, establishing a multi-platform communication network that includes radio, television, short videos, live broadcasts, and long-form articles [2] - The branch's financial advisors have been actively engaging with the public through live broadcasts, providing education on financial rights and safety principles, and addressing hot topics like retirement investment and product selection [2] - The branch has created a series of visually engaging educational materials, such as the "Consumer Protection Monthly Lecture," which simplifies financial risk concepts for better public understanding [2] Group 2: Community Engagement and Educational Initiatives - Since 2020, the branch has partnered with a local elementary school to implement the "Small Financial Volunteer" project, which provides financial education to rural children and integrates legal and safety education [3][4] - The project has reached over 800 students and organized more than 60 volunteer activities, earning recognition as an exemplary case in financial consumer protection and service innovation [6] Group 3: Focus on Fraud Prevention - In response to the rising issue of telecom fraud, the branch has utilized short videos to create awareness, producing themed content that reenacts common scams to enhance the elderly's ability to recognize and prevent fraud [7] - During the Financial Education Promotion Week, the branch's vice president emphasized fraud prevention strategies through live broadcasts, addressing new scam tactics and urging the public to protect personal information [10] Group 4: Future Directions - The branch aims to continue enhancing its media education system, leveraging various platforms to expand the reach and impact of financial knowledge dissemination, thereby fulfilling its social responsibility in creating a safe and orderly financial consumption environment [10]