Core Viewpoint - The integration of digital economy into rural cultural ecology is essential for revitalizing cultural confidence, awakening local memories, and stimulating industrial vitality in the context of China's modernization and rural revitalization strategies [1] Group 1: Digital Empowerment of Rural Cultural Resources - Digital technology addresses the preservation challenges of traditional rural cultural resources by creating permanent backups and structured analyses through high-precision digitization methods [2] - Techniques such as 3D laser scanning and multispectral imaging enable the digital replication of cultural heritage, transforming physical forms into computable, storable, and retrievable digital assets [2] Group 2: Globalization of Rural Culture through Media - The digital economy era's media matrix breaks the traditional one-way communication structure, allowing rural culture to gain a decentralized and interactive dissemination ecosystem [3] - Algorithms and social platforms facilitate precise distribution of rural cultural content based on user interests, overcoming geographical and media limitations [3] Group 3: Innovation in Rural Cultural Industry - E-commerce models are pivotal in transforming cultural resources into market value, addressing the "supply without demand" issue faced by traditional handicrafts and specialty agricultural products [4] - E-commerce platforms not only serve as sales channels but also guide production through consumer data analysis, enabling rural producers to align with market trends and develop culturally rich products [4] Group 4: Immersive Experiences in Rural Tourism - The rise of immersive technologies like virtual reality and augmented reality is reshaping rural tourism consumption, moving beyond traditional sightseeing to deeper cultural experiences [5] - These technologies allow for the presentation of historical scenes and cultural rituals, transforming visitors from passive observers to active participants, thus extending the consumption chain and enhancing the value of rural tourism [5] Conclusion - The digital economy is fundamentally transforming rural cultural revitalization by activating cultural vitality through technological rationality and reshaping cultural productivity through industrial logic [6] - The emergence of new business models like rural e-commerce and immersive tourism represents a dialectical unity of cultural and economic value, turning cultural resource advantages into competitive advantages [6]