2月17日，农历正月初一，被誉为"微短剧之村"河南登封袁桥古村吸引众多游客前来打卡体验。据了 解，自2024年以来，已有超过50部微短剧在此取景拍摄。图为民俗表演吸引游客围观。(无人机照片) 刘 杨迪 摄 2月17日，农历正月初一，被誉为"微短剧之村"河南登封袁桥古村吸引众多游客前来打卡体验。据了 解，自2024年以来，已有超过50部微短剧在此取景拍摄。图为游客体验坐花轿。 刘杨迪 摄 2月17日，农历正月初一，被誉为"微短剧之村"河南登封袁桥古村吸引众多游客前来打卡体验。据了 解，自2024年以来，已有超过50部微短剧在此取景拍摄。图为"员外招婿"表演吸引游客围观。 刘杨迪 摄 2月17日，农历正月初一，被誉为"微短剧之村"河南登封袁桥古村吸引众多游客前来打卡体验。据了 解，自2024年以来，已有超过50部微短剧在此取景拍摄。图为人头攒动的袁桥古村。 刘杨迪 摄 2月17日，农历正月初一，被誉为"微短剧之村"河南登封袁桥古村吸引众多游客前来打卡体验。据了 解，自2024年以来，已有超过50部微短剧在此取景拍摄。图为民俗表演吸引游客围观。 刘杨迪 摄 2月17日，农历正月初一，被誉为"微短剧之村"河南登封袁桥 ...

本文转自【人民网】； 11时28分，掌锣人冯雪峰，一手执锣，一手握槌，槌落锣响。 "开饭喽！"伴着他的一嗓子吆喝，安徽广德市杨滩镇燎琳村的百家宴热闹开席，众人纷纷拿着筷子开吃起来，不 时发出"好吃""真香"的赞叹，现场热闹而温馨。 百家宴的传统在燎琳村由来已久，它起源于当地村民之间的团结互助和友好往来。 早在2014年，外出返乡过年的村民为了感谢村里对家人的照顾，会自发地聚集在一起，每家端出拿手菜，共同分 享，逐渐形成了百家宴的雏形，也成了村里腊月的"大日子"。 随着时间的推移，百家宴不仅成为村民们交流感情、增进邻里关系的重要方式，还演变为村里的特色活动，一直 延续至今。 自从广德"三件套"火了之后，外地游客明显增加，来自马鞍山的朱静雯就是其中之一。 百家宴开席，厨粮端盘上菜。高智鹏摄 "早上七点出发，同行将近四十个人，就是冲着百家宴来的。"朱静雯一手拎猪脚、一手提糍粑，说话间，还不忘 给记者"显摆"，"看，都是新鲜的，今天又是满载而归。" 她告诉记者，前几个月就知晓广德的炖锅，这次亲自来尝尝，也认识了很多新朋友。在她看来，最大的收获，绝 非吃一顿饭、聊聊天那么简单，更多的是感受小家大家的氛围：欢声笑语此起彼 ...

Core Insights - The unexpected popularity of the pig slaughter banquet in Chongqing has highlighted the flow anxiety and desire for breakthroughs in rural cultural tourism [1][2] - This event has transformed from a local tradition into a national template for rural tourism, with other regions quickly following suit [1][2] Group 1: Event Impact - The pig slaughter banquet attracted over 100,000 online viewers and led to a surge in local agritourism bookings, overwhelming local businesses [1] - The event coincided with the 2026 Spring Festival, a peak period for cultural tourism consumption, which further amplified its impact [2] Group 2: Response and Strategy - Following the banquet's success, local tourism authorities rapidly mobilized to promote the event, resulting in a significant increase in social media followers for the local tourism account, from 32,900 to 352,000 [4][6] - The focus has shifted towards creating unique rural IPs that reflect local culture and traditions, moving away from generic tourism offerings [6] Group 3: Broader Trends in Rural Tourism - The demand for rural tourism is increasing, with visitor numbers expected to exceed 4 billion in 2026, representing a 120% increase in orders [10] - Rural tourism is evolving into a key pillar of rural revitalization, accounting for 28.6% of total domestic tourism revenue [10] Group 4: Innovative Consumption Scenarios - New consumption scenarios in rural tourism are emerging, combining traditional experiences with modern consumer needs, such as immersive cultural experiences and high-quality leisure activities [12][13] - The integration of live streaming and AI technologies is being explored to enhance the rural tourism experience and facilitate product sales [16]

视频：刘玉良 ⽆特殊资源禀赋的村庄 如何找到旅游生路 记者说："我现在所在的位置是陕西咸阳礼泉县的袁家村，还没进村，就被村口⼤集的热闹气氛所包围。这些年来，袁家村的游客接待量在陕西旅游景 区一直是名列前茅的。去年春节期间，这里的旅游营收达到了1.8亿元，如此亮眼的数字、如此高的热度，这个村子的魅力究竟是什么呢？又快过春节了。 今天，我们就一起到村子里看一看。" 央广网北京2月9日消息（记者孙鲁晋 温超 刘海涛 郭升）据中央广播电视总台中国之声报道，春节临近，来一趟乡村旅游成为很多人的选择。不过这些 年，乡村旅游蓬勃发展的背后，"千村一面"的同质化竞争、⽂化内涵的单薄、运营模式的粗放，也成为普遍的发展瓶颈。 怎么破局？在陕西礼泉县的九嵕山下，袁家村给出了自己的答案。这里没有名山⼤川，也没有"顶流"古迹，但就是这么一个普普通通的关中平原上的⼩ 村庄，年游客量却突破千万，旅游收入常年稳居全省前列。 中国之声特别策划《中国改革现场》2月9日推出《袁家村的蜕变》。 播放 袁家村的特色之一是地道关中美食，500多家⼩吃店沿街排布，各类陕西特色⼩吃应有尽有，香气四溢。每条街上的⼩吃不重样，每家店铺都有自己的 特色和招牌产品 ...

央广网宁波2月9日消息（记者陈金莲 俞烨）2月8日，一场以"来慈溪，欢喜加马过大年"为主题的新春嘉年华在宁波龙山镇山下村举行。活动以独具特色的 长桌宴为核心，深度融合地方饮食、非遗手作与年俗传统，为市民游客打造了一场"可吃、可玩、可拍、可忆"的沉浸式乡村新春盛宴。 长桌宴现场（央广网记者 俞烨 摄） 最具烟火气的长桌宴成为全场焦点，长达二十米的木质长桌串联起节日的喜庆与温情。桌上精心准备的龙山本土小海鲜、地道农家菜与慈溪传统宴席菜陆续 呈上，冷菜精选泥螺、梅鱼、年糕等慈溪特色，每道菜肴都承载着地域的风物记忆与年节内涵。 来自法国的Loann表示："第一次参加长桌宴很新奇，第一次吃松花汤团很特别，慈溪的乡村生活很好。"99岁的山下村村民虞静玉在儿媳妇的陪伴下也来到 了现场，非常感慨："交关好，让我想起早些年的春节，也像现在这样热闹，最好每年都能这样。"游客们围坐长桌，在热气腾腾的品鉴中溯源山海本味，在 欢声笑语里感受乡村团圆宴的温暖氛围。长桌宴不仅是一场味觉盛宴，更成为连接情感、传递年味的生动场景。 A 49 SHIP 1 社会各界代表参加长桌宴（央广网发 龙山镇供图） 围绕这一美食核心，现场同时展开了丰富多彩 ...

2月4日，李子柒非遗工作站负责人李子柒在《人民日报》文化版撰文《生活因文艺而改变》。 李子柒写道，不只村民的生活因文艺而改变，影视剧取景带动乡村文旅，许多短视频创作者让非遗技艺被更多人看见，主播卖出土特产的 同时还宣介了乡村……你看，当文艺扎根泥土，它便不再悬于空中。 李子柒说：" 这也是我将工作重心逐步转向幕后的原因 。以前，我思考的是如何把视频拍得美，如何把手艺展现得好。可现在我更关心这些文艺，能不能 让更多与之相关的人得到实实在在的收益，能不能让手艺传承发展下去。" 以下为全文—— 前段时间，四川绵阳平武县下了大雪。第二天一早，我和舅舅出门采空镜，特意去了趟白马藏族乡的甘海子景区。时间过得真快，此前我曾去那里弹琴。 雪宝顶终年积雪，大夏天都得穿棉服。我穿着蜀锦制作的裙子，在雪山前弹钢琴，手冻得僵硬，"叮叮哐哐"，音符似乎也被冻僵了，只能后期补录了一 版。没想到，视频发出后甘海子火了，网友纷纷奔赴那片雪山林海，与岷山的皑皑白雪"撞个满怀"。 来源： 人民日报客户端 如今，访客不少，这里却依然安静、纯粹。快到草甸时，我忽然听到一阵清亮的旋律，像是冰凌在阳光下碎裂一般。循声走近，我才看见是一名穿着传统 服饰的 ...

（来源：南湖晚报） 转自：南湖晚报 我是吴雨未，浙江财经大学东方学院工商管理学院工程管理专业大四学生，浙江衢州人。今年我作为大 学生代表观摩了市政协九届五次会议开幕会，这是一次走出校园"零距离"感受协商民主的宝贵机会，也 是一段从书本理论知识到实景感知的"青春成长之旅"。 置身红船起航地的政治协商现场，耳畔是共谋发展的恳切建言，眼前是心系民生的履职身影，我对专业 价值、青年责任有了更真切的理解，也更坚定了以青春所思洞察现实、以专业力量服务社会的信念。 在思考中观摩 乘坐大巴车前往会场的途中，我看着车窗外高楼林立、车水马龙，内心不禁为嘉兴近年来的高质量发展 而自豪。 我翻出随身带的笔记本，里面写着"古镇文旅""乡村文旅"等关键词，这是我大学期间一直关注的领域， 也是我带去开幕会现场的青春思考。 到达开幕会现场时，部分市政协委员正在接受媒体记者采访。我关注到市政协委员孙元菁的提案，她提 出发展老年游学研学产业，助力嘉兴银发经济发展的建议。 "发展古镇文旅和乡村文旅，老年游学研学产业可以作为突破点""待会儿再听听还有没有该领域的'金点 子'"……之所以对乡村文旅感兴趣，是因为我也有相关的"提案"。 去年9月，我注意 ...

Core Viewpoint - The transformation of Li Jia Zhuang village into a vibrant tourist destination, "Shan Li Ji," showcases the potential of rural tourism development in enhancing local economies and community engagement [8][9][15]. Group 1: Transformation and Development - "Shan Li Ji" has evolved from a "transit village" to a popular tourist spot, attracting 16,200 visitors during the recent New Year holiday, highlighting the strong appeal of rural cultural tourism [8][10]. - The project involved a "micro-renovation" approach, preserving existing natural resources while upgrading infrastructure, resulting in an increase in average household electricity capacity from less than 2 kVA to 4.2 kVA [9][10]. - The market integrates six functional areas, including dining and cultural experiences, creating a comprehensive consumer environment that enhances visitor engagement [9][10]. Group 2: Community Engagement and Economic Impact - The successful operation of "Shan Li Ji" is attributed to the collaboration between the village community and the operational team, overcoming initial resistance from villagers regarding resource allocation [11][12]. - The project has generated significant economic benefits, with 524,300 visitors and total revenue of 4.583 million yuan from its opening on September 8, 2025, to December 31, 2025 [10][15]. - Local businesses, such as the "Rose Garden" bakery, have successfully adapted to the tourism model, with sales reaching 700 to 800 units per day, demonstrating the economic uplift for local entrepreneurs [12][13]. Group 3: Strategic Positioning and Future Plans - "Shan Li Ji" is strategically located near several 4A-level tourist attractions, enhancing its appeal and positioning within the regional tourism landscape [11][15]. - The project is part of a broader initiative in Handan to develop a high-quality tourism model, with plans for further upgrades, including a high-end guesthouse cluster to cater to diverse leisure needs [16]. - The ongoing evolution of "Shan Li Ji" reflects a commitment to sustainable rural tourism, aiming to transition from "rural tourism" to "rural vacation" experiences [16].

Core Viewpoint - The integration of digital economy into rural cultural ecology is essential for revitalizing cultural confidence, awakening local memories, and stimulating industrial vitality in the context of China's modernization and rural revitalization strategies [1] Group 1: Digital Empowerment of Rural Cultural Resources - Digital technology addresses the preservation challenges of traditional rural cultural resources by creating permanent backups and structured analyses through high-precision digitization methods [2] - Techniques such as 3D laser scanning and multispectral imaging enable the digital replication of cultural heritage, transforming physical forms into computable, storable, and retrievable digital assets [2] Group 2: Globalization of Rural Culture through Media - The digital economy era's media matrix breaks the traditional one-way communication structure, allowing rural culture to gain a decentralized and interactive dissemination ecosystem [3] - Algorithms and social platforms facilitate precise distribution of rural cultural content based on user interests, overcoming geographical and media limitations [3] Group 3: Innovation in Rural Cultural Industry - E-commerce models are pivotal in transforming cultural resources into market value, addressing the "supply without demand" issue faced by traditional handicrafts and specialty agricultural products [4] - E-commerce platforms not only serve as sales channels but also guide production through consumer data analysis, enabling rural producers to align with market trends and develop culturally rich products [4] Group 4: Immersive Experiences in Rural Tourism - The rise of immersive technologies like virtual reality and augmented reality is reshaping rural tourism consumption, moving beyond traditional sightseeing to deeper cultural experiences [5] - These technologies allow for the presentation of historical scenes and cultural rituals, transforming visitors from passive observers to active participants, thus extending the consumption chain and enhancing the value of rural tourism [5] Conclusion - The digital economy is fundamentally transforming rural cultural revitalization by activating cultural vitality through technological rationality and reshaping cultural productivity through industrial logic [6] - The emergence of new business models like rural e-commerce and immersive tourism represents a dialectical unity of cultural and economic value, turning cultural resource advantages into competitive advantages [6]

Core Insights - A rural pig slaughter event in Chongqing unexpectedly turned into a viral sensation, attracting nearly 10,000 visitors within two days, highlighting the power of genuine social media engagement [3][10][14] Group 1: Event Overview - The event was initiated by a local girl, who posted a video inviting people to help with the pig slaughter, leading to a massive influx of visitors [3][10] - The online engagement resulted in her social media following skyrocketing from under 500 to over 1.92 million, with related topics garnering 80 million views [3][10] - On the day of the event, the village saw a significant increase in traffic, with vehicles from various provinces lining the streets, creating a festive atmosphere [10][13] Group 2: Community Participation - Participants contributed to the event by bringing food supplies and helping with various tasks, showcasing a spirit of community and mutual support [7][10] - The event featured a lively atmosphere with activities such as dragon dancing and fireworks, further enhancing the celebratory nature of the occasion [13][14] - The local government and community members provided support, ensuring the event ran smoothly despite the overwhelming turnout [12][15] Group 3: Cultural Significance - The event reflects a shift in rural tourism, moving from passive observation to active participation, emphasizing emotional connections and shared experiences [14][15] - Experts suggest that the success of the event can inform future rural tourism strategies, focusing on authentic cultural experiences and community engagement [14][15] - The phenomenon illustrates a collective yearning for genuine social interactions and traditional cultural practices in modern society [15]