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秦岭深处“村光”闪耀(在现场·“村字号”文体活动观察)
Ren Min Ri Bao· 2025-11-15 21:51
Core Viewpoint - The "Village Light Road" initiative in Ning'an County has successfully engaged local communities through cultural performances, significantly boosting tourism and local economy [2][3]. Group 1: Cultural Initiative - The "Village Light Road" features performances by local residents, showcasing rural life and traditions, which began in May and has been held across 11 towns in Ning'an [2]. - The initiative emphasizes local culture, with performances including traditional farming activities and non-professional rural dramas, creating a strong sense of community [2][3]. Group 2: Economic Impact - Since the launch of "Village Light Road," Ning'an County has received 1.8011 million tourists, a 73.13% increase, and generated tourism revenue of 984 million yuan, up 60.8% [2]. - During the recent National Day and Mid-Autumn Festival holidays, the county attracted 154,500 tourists, resulting in a revenue of 65 million yuan [2]. Group 3: Community Engagement - Local cultural teams have been formed, promoting intangible cultural heritage such as Ning'an clay sculpture and traditional snacks on the "Village Light Road" stage [3]. - The initiative has fostered neighborly harmony and enhanced community spirit, with residents actively participating as performers rather than just spectators [3]. Group 4: Future Development - Plans are in place to further explore cultural resources and integrate them with market value, aiming for a sustainable development of the "Village Light Road" initiative [3].
千年手艺焕发时代活力(乡村观察) ——浙江永康非遗传承创新带动乡村文化振兴
Ren Min Ri Bao· 2025-11-13 22:04
Core Viewpoint - The article highlights the revival and innovation of traditional crafts, particularly the YK tin sculpture, through modern technology and cultural integration, showcasing the importance of heritage in contemporary society [1][2][3]. Group 1: Heritage and Cultural Significance - The YK tin sculpture, a national intangible cultural heritage, is showcased at the China International Import Expo, emphasizing its artistic and practical value [1]. - YK city, known as the "hardware capital," has 110 representative intangible cultural heritage projects, reflecting its rich cultural history [1]. - The revival of traditional crafts is essential for rural cultural revitalization, with YK city implementing innovative preservation methods [1][2]. Group 2: Technological Integration and Innovation - The establishment of a "gene bank" for YK tin sculpture aims to preserve and innovate the craft, collecting over 10TB of data for public access [3]. - The introduction of VR experiences and AI-generated designs has significantly increased public engagement, with over 30,000 visitors during a holiday period [4]. - The integration of digital machining with traditional handcrafting has improved production efficiency while maintaining the quality of handmade products [4][5]. Group 3: Economic Impact and Market Growth - The YK tin sculpture has become popular in the tourism and cultural markets, with products like zodiac tin coins and tea sets gaining traction [5]. - The non-heritage workshops in YK have attracted significant tourist traffic, contributing to local economic growth, with over 40 million yuan in sales reported [11][12]. - The city has seen a rise in employment opportunities linked to the non-heritage sector, with over 10,000 jobs created [11][12]. Group 4: Youth Engagement and Future Prospects - Younger generations are actively participating in the preservation and innovation of traditional crafts, blending modern elements with heritage [9]. - The focus on innovative product development has led to successful sales of traditional items, such as copper teapots, on e-commerce platforms [9]. - The ongoing efforts to integrate traditional crafts with contemporary culture are expected to enhance their relevance and appeal in modern society [10][12].
文明之风,如何赋美乡土中国?
Xin Hua She· 2025-11-04 02:27
Group 1 - The article highlights the transformation of rural areas in China, showcasing a blend of traditional customs and modern practices, as well as the vibrant cultural and agricultural activities taking place [1][2][3] - The "village economy" is thriving, with initiatives like live-streaming sales leading to significant increases in agricultural product sales, exemplified by a 35-fold increase in cherry sales in one village [2] - Cultural activities and community engagement are on the rise, with events like the "Happiness Village Festival" and various sports competitions fostering a sense of unity and improving living conditions in rural areas [3][7][8] Group 2 - The article discusses the shift in traditional customs, such as the reduction of extravagant funeral practices, which has saved villagers over 16 million yuan since 2025 [5][6] - New cultural norms are being established, with initiatives like capping wedding dowries and promoting collective ceremonies, reflecting a broader movement towards simplicity and community involvement [6] - The "village sports" movement, including events like "Village BA," is gaining popularity, providing a platform for rural athletes and showcasing the vitality of rural communities [7][8] Group 3 - The preservation of rural cultural heritage is emphasized, with efforts to protect and document traditional practices, such as the creation of a digital database for intangible cultural heritage [10][11] - Successful examples of integrating cultural heritage with tourism are presented, highlighting how local traditions can drive economic growth and attract visitors [12] - The article underscores the importance of community involvement in cultural preservation, with local volunteers actively participating in restoration projects [10][12]
五指山“村秀”入选全国乡村文化振兴在行动典型案例
Hai Nan Ri Bao· 2025-11-02 00:27
Core Viewpoint - The recent announcement by the China Civilization Rural Conference highlights the successful integration of cultural revitalization and rural development through the "Village Show" initiative in Wuzhishan City, showcasing local ethnic fashion and culture [1] Group 1: Cultural Revitalization - Wuzhishan City has a rich heritage of Li and Miao cultures, which is being actively promoted through the "Village Show" as a means of cultural transmission and ecological protection [1] - The "Village Show" breaks traditional fashion show formats by hosting events in rural fields and urban parks, featuring local villagers, city residents, and grassroots officials as models [1] Group 2: Economic and Ecological Integration - The initiative combines local cultural elements with unique industries, introducing creative costumes like "Harvest Goddess" and "Lotus Fairy," which reflect both ecological conservation and economic development [1] - The event also includes a cultural market and local food festival, enhancing the immersive experience for visitors and promoting the integration of culture and tourism [1]
在银杏树下、村咖里,故事传讲员让红色故事“活”在实景里
Xin Lang Cai Jing· 2025-11-01 11:22
Core Points - The event held on November 1 in Shanghai's Jinshan District featured a storytelling competition focused on red culture, showcasing the heroic actions of the New Fourth Army during wartime [1][4][6] - The event was part of the 2025 Shanghai Citizen Culture Festival, which began in May and involved a competition that evaluated stories related to Shanghai's red cultural sites and revolutionary history [4][10] - The storytelling competition culminated in the selection of 100 outstanding "red story tellers," with additional awards for those who gained significant online popularity [4] Group 1 - The storytelling event took place under a centuries-old ginkgo tree, symbolizing the historical significance of the location and the stories being shared [1][6] - The event utilized an innovative "storytelling garden" format, creating immersive experiences for attendees by connecting various storytelling points throughout the village [4][9] - The storytelling sessions included local folk tales and narratives about historical figures, engaging the audience emotionally and fostering cultural heritage [5][8][9] Group 2 - The "storyteller's home" concept was highlighted, where local residents transformed their homes into venues for storytelling, enhancing community engagement [5][9] - The event aimed to promote the integration of red culture with rural revitalization, emphasizing the importance of cultural heritage in modern society [9][10] - Future plans include the opening of themed accommodations in the village, inviting tourists to experience local stories and the beauty of the countryside [9]
首届“十佳临高媒婆”评树活动颁奖礼暨鹊桥相亲会成功举办
Zhong Guo Jing Ji Wang· 2025-10-30 09:17
Core Points - The event held in Hainan Province aimed to promote traditional marriage customs while advocating for "low bride price and simple wedding banquets" as part of rural cultural revitalization [1][2] - The activity included an award ceremony for outstanding matchmakers and a matchmaking event, successfully integrating formal recognition with interactive social engagement [2] Group 1 - The first "Top Ten Matchmakers" selection event recognized 20 outstanding matchmakers, with Chen Xiaoyu winning the championship due to her extensive experience and effective matchmaking results [2] - The event achieved a matchmaking success rate of over 30%, with media exposure expected to exceed 100,000 times, indicating strong public interest and engagement [2] Group 2 - The initiative reflects a shift in social governance from "hard constraints" to "soft guidance," utilizing matchmakers as key players in promoting civilized marriage concepts and social governance innovation [1] - Future efforts will focus on deepening the integration of marriage culture with traditional customs, further promoting the values of "low bride price and simple wedding banquets" to invigorate rural cultural and spiritual development [2]
“村字号”为何接连涌现
Ren Min Ri Bao· 2025-10-22 02:29
Core Insights - The "Cultural Enrichment of Villages" initiative aims to enhance cultural resources at the grassroots level, fulfilling the spiritual and cultural needs of rural communities while strengthening the cultural talent pool in villages [1][2] Group 1: Cultural Activities - A series of "village-themed" cultural and sports activities have emerged, reflecting the vibrant cultural life in rural areas, driven by villagers' desire for a fulfilling spiritual existence [1] - The integration of traditional and modern elements in rural cultural activities, such as the Guizhou "Village T" fashion show and the Fujian Changle folk customs, showcases the unique value of rural culture [1] Group 2: Economic Development - Rural culture serves as a unique resource for comprehensive rural revitalization, with initiatives like the integration of art and tourism in Jiangxi Wuyuan and the establishment of creative spaces in Shaanxi attracting urban resources to rural areas [2] - New business models, such as cultural-themed restaurants and tea shops, are expanding income channels for villagers, contributing to economic growth [2] Group 3: Talent Development - The need for specialized talent in cultural tourism and resource development is highlighted, with training programs aimed at cultivating local cultural planners and promoting non-heritage workshops to address talent shortages [2] - The initiative seeks to awaken cultural awareness among villagers and stimulate creative enthusiasm through collaboration with urban institutions [2][3]
“村字号”为何接连涌现(新语)
Ren Min Ri Bao· 2025-10-21 21:47
Core Insights - The "Cultural Enrichment of Villages" initiative aims to enhance cultural resources at the grassroots level, fulfilling the spiritual and cultural needs of rural communities while strengthening the cultural talent pool in villages [1][2] Group 1: Cultural Activities and Their Impact - The emergence of "village-themed" cultural and sports activities reflects a growing desire among villagers for a fulfilling spiritual life, showcasing their love for life and pride in their hometowns [1] - These activities not only enrich the cultural lives of villagers but also serve as unique resources for comprehensive rural revitalization, blending traditional and modern elements [1][2] Group 2: Economic and Creative Development - The cultivation of artistic IP and innovation in cultural tourism can further enhance the "village-themed" initiatives, injecting internal momentum into rural development [2] - New business models, such as cultural-themed restaurants and tea shops, are expanding income channels for villagers, while collaborative projects with universities are fostering cultural awareness and creative enthusiasm among residents [2] Group 3: Challenges and Solutions - The exploration of rural cultural revitalization faces challenges such as homogenization of cultural tourism resources and a shortage of professional operational talent [2] - Initiatives like specialized training programs for rural cultural activity planners and the promotion of "intangible cultural heritage workshops" are being implemented to address the talent bottleneck [2] Group 4: Future Outlook - The integration of rural culture, which carries the legacy of agricultural civilization, is expected to create a new landscape of urban-rural integration through creative transformation and innovative development [3]
长三角在沪齐唱“四季村歌”
Jie Fang Ri Bao· 2025-10-16 01:52
Core Viewpoint - The event "Prosperous Rural Culture New Life Singing the Main Theme of Rural Revitalization" showcased the achievements of rural cultural revitalization in the Yangtze River Delta region through a vibrant cultural performance [1] Group 1 - The event took place at the Flower Blooming Ecological Park, highlighting the natural scenery with trees and sunflowers [1] - Over a dozen excellent representative teams from the Yangtze River Delta region participated, presenting a cultural feast filled with local flavor and contemporary spirit [1] - The performance demonstrated the fruitful results of rural cultural revitalization under the backdrop of regional integration [1]
发挥职业教育优势 服务乡村文化振兴
Xin Hua Ri Bao· 2025-10-09 22:56
Group 1 - The core viewpoint emphasizes the importance of cultural revitalization as the soul of rural revitalization, highlighting the role of vocational education in providing technical and talent support for rural cultural development [1] - Vocational education should update its concepts by transforming rural culture into a systematic knowledge framework, exploring historical origins and value orientations, and guiding students from surface recognition to deeper understanding of cultural connotations [2] - The integration of cultural innovation concepts into vocational education is essential, including the incorporation of new media, digital technology, and artificial intelligence into the curriculum to enhance the dissemination of rural culture [3] Group 2 - There is a need to reform vocational education models by improving the rural cultural curriculum system, conducting research to understand local cultural demands, and integrating relevant content into professional training [4] - Vocational education can activate traditional culture and cultivate a sense of pride among villagers through cultural activities and events led by professional educators [5] - Establishing a long-term mechanism for sustainable development requires increased policy support and funding, as well as the creation of effective evaluation and feedback systems to assess the impact of vocational education on rural cultural revitalization [6]