Core Insights - The global hybrid casual gaming market is experiencing significant growth, with the top ten hybrid casual games generating over 600 million yuan (approximately 87 million USD) in IAP revenue, marking a 67% year-on-year increase [1] Group 1: Market Trends - The trend towards hybrid casual and hyper-casual gameplay has led AppMagic to shift its quarterly report focus from casual games to hybrid casual games [1] - Puzzle games contributed 48% of the revenue in the top ten games, while arcade games accounted for 45%, indicating a shift in market dominance from arcade to puzzle genres [3] Group 2: Game Performance - The screw puzzle genre has seen significant growth since the launch of "Nuts and Bolts Sort" by Goodroid in September 2023, with at least 35 screw games surpassing one million downloads this year [5] - "Screw Jam" and "Screwdom" are leading titles in the screw puzzle category, with "Screw Jam" achieving over 50 million yuan in monthly revenue by August 2024, while "Screwdom" generated over 90 million yuan in IAP revenue within three months of its soft launch [8][10] Group 3: Game Mechanics and Monetization - "Screwdom" incorporates extended gameplay mechanics, requiring players to spend 7-15 minutes on a single level, which increases the likelihood of ad views and in-app purchases [14] - The game features a healthy revenue structure with an estimated IAP to IAA ratio of 6:4, indicating effective monetization strategies [14] Group 4: Developer Insights - "Screwdom" was developed by iKame Games, a Vietnamese team that has successfully transitioned from IAA to IAP monetization, with previous titles achieving significant revenue milestones [17] - The rise of Vietnamese developers is notable, with five companies entering the global mobile game publisher download rankings in 2024, reflecting an increase in the overall quality and creativity of game development in the region [19] Group 5: Emerging Titles - Other screw puzzle games like "Screw Sort Puzzle" and "Screw Tap Jam" have also shown promising IAP performance, with recent revenues of 12 million yuan and 9 million yuan respectively [21] - The screw puzzle genre has diversified, with new titles incorporating various themes and gameplay mechanics, indicating a trend towards creative iteration in game design [30]