Core Insights - The return of Jellycat's pop-up store in Shanghai has sparked a new wave of consumer enthusiasm, particularly among young people, highlighting the brand's emotional connection with its audience [4][12] - The brand's pricing strategy positions its products as premium items, with plush toys generally priced above 100 yuan, and popular models ranging from 300 to 500 yuan, with some exceeding 1,000 yuan [4][14] - The phenomenon of "electronic scalpers" selling entry tickets and plush toys at marked-up prices indicates a high demand and scarcity for Jellycat products [3][10] Consumer Behavior - The interactive and theatrical service experience at the pop-up store has resonated with younger consumers, fulfilling their emotional needs and enhancing the shopping experience [6][12] - The store operates on a reservation system to control foot traffic, with limited shopping time for customers, making it challenging to secure entry [6][9] - Many consumers resort to purchasing entry tickets from scalpers, indicating the high demand and competitive nature of accessing the store [9][10] Market Performance - Jellycat, founded in 1999, initially targeted infants but has successfully transitioned to appeal to all age groups, significantly increasing its market presence [12][14] - The brand's revenue has seen substantial growth, achieving 200 million pounds (approximately 1.85 billion yuan) in the 2023 fiscal year, more than tripling since 2020 [14]