中证报中证网讯(王珞)1月15日晚间，贝斯美（300796）发布2025年度业绩预告。公告称，公司预计 2025年度净利润为2368万元至3406万元，同比增长172.05%至203.64%。 针对业绩变动原因，公司方面表示，报告期内，面对复杂多变的市场环境与多重风险挑战，公司始终坚 守"产业聚焦、技术创新、安环保障、规范运营"核心宗旨，以战略定力主动破局，稳健前行。一方面， 公司深化"强链、延链"战略部署，推动产品结构持续优化升级；同时，公司前期在新产品研发与国际化 贸易渠道建设上的精准布局逐步落地，成效持续释放，驱动净利润转正并实现大幅增长，其中贸易类产 品利润表现尤为凸显。 另一方面，公司方面表示，将精细化管理贯穿经营全流程，数字化、智能化升级迭代持续提速，为运营 效率提升与长期可持续发展筑牢根基，未来也将继续以管理赋能，以创新驱动，巩固增长优势，拓宽发 展空间。 ...

Core Insights - The article discusses the dramatic changes in the Russian goods market in China, highlighting the decline of physical stores and the rise of online sales channels amid a shifting consumer landscape [1][3][4]. Group 1: Decline of Physical Stores - The number of Russian goods stores in Hangzhou has decreased from 10 to 6, while 47 stores in Shanghai are under investigation for selling counterfeit products [1][3]. - The initial excitement for Russian goods, marked by long queues and high sales, has rapidly faded, with stores now offering significant discounts and facing inventory issues [3]. - The oversaturation of similar stores in the same area has led to a decline in consumer interest, as seen in the proliferation of similarly named stores [3]. Group 2: Growth of Online Sales - Officially authorized "Russian National Pavilions" are expanding in cities like Chengdu and Shenzhen, utilizing an "online + offline" model to achieve growth [4]. - The sales figures for cross-border e-commerce are notable, with a reported sales volume of 36 million yuan for a specific company and a significant increase in the number of Chinese sellers on Russian platforms [4][6]. - Russian pork exports to China saw a staggering increase of 12,900% in the first quarter of 2025, with e-commerce channels contributing nearly half of the sales [4]. Group 3: Cultural Integration - The crisis facing Russian goods stores is linked to the need for cultural engagement beyond mere novelty, with some stores hosting cultural events to enhance consumer experience [5][6]. - The integration of cultural elements into product offerings has proven effective, as seen in the sales of home goods featuring traditional Russian designs [6]. - The "Russian Food Culture Festival" in 2024 attracted over 200 Russian companies, combining product sales with cultural performances to enhance brand recognition [5]. Group 4: Regulatory Developments - Regulatory bodies are taking action against misleading advertising, with fines of up to 500,000 yuan for false claims about product origins [7]. - The establishment of a "Made in Russia" certification system aims to ensure quality control for products sold in authorized stores, enhancing consumer trust [7]. - Innovations in payment systems, such as the direct ruble connection, have significantly reduced transaction times and costs, facilitating smoother cross-border trade [7]. Conclusion - The decline of Russian goods stores reflects the end of an era characterized by rapid, unregulated growth, while surviving businesses are adapting through cultural engagement, digital innovation, and regulatory compliance [8].