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我国已建成广播电视和网络视听大国
Ren Min Ri Bao· 2025-09-26 08:24
Core Viewpoint - The news highlights the significant achievements in the broadcasting and online audio-visual industry during the "14th Five-Year Plan" period, emphasizing China's emergence as a major player in this sector in terms of users, content, and industry scale [1] Group 1: Governance and User Experience - The State Administration of Radio and Television (SARFT) initiated a "dual governance" approach in August 2023 to enhance user experience and service levels [2] - Key initiatives include the deployment of millions of micro set-top boxes and integrated TVs, the promotion of a unified remote control for TV viewing, and the expansion of services to various institutions such as hotels and hospitals [2] - The governance efforts have led to 93% of smart TV models allowing users to disable startup ads, with a permanent opt-out option available [2] Group 2: Content Creation and Quality - The broadcasting and online audio-visual sectors have seen a flourishing of content creation, with a focus on high-quality productions that convey mainstream values and resonate emotionally with audiences [3] - Notable works include commemorative productions for the 80th anniversary of the victory in the War of Resistance, such as the series "Our Rivers and Mountains" and documentaries like "Victory" [3] - The domestic animation sector has also made significant strides, with popular series like "Panda+" and "Chinese Folktales" achieving substantial production growth [3] Group 3: Regulatory Framework and Industry Environment - SARFT is committed to creating a favorable environment for content creation by combining top-down and bottom-up approaches, enhancing policy precision, and regulating industry order [4] - Ongoing revisions to regulations, including the "Television Drama Management Measures," aim to provide a solid legal foundation for industry governance [4] Group 4: Ultra-High Definition Development - The development of ultra-high definition (UHD) broadcasting has been prioritized, with new policies supporting its expansion [5] - By 2024, new UHD channels are being launched across various platforms, with a significant increase in UHD content expected [5] - The total number of UHD set-top boxes for cable and IPTV has surpassed 280 million units, with standards for mobile UHD displays and video distribution being developed [6] Group 5: International Outreach and Cultural Exchange - The broadcasting and online audio-visual sectors are playing a crucial role in promoting cultural dialogue and international friendship, with a 40% increase in the export scale of audio-visual programs during the "14th Five-Year Plan" [7] - Chinese audio-visual content has reached over 200 countries, generating an estimated annual overseas revenue exceeding $63 billion [7] - Collaborative initiatives with various countries and regions are being strengthened, enhancing the global presence of Chinese media [8]