Core Viewpoint - The article highlights the ongoing issue of advertising practices on video streaming platforms, where users who pay for memberships still encounter various forms of advertisements, leading to dissatisfaction among consumers [1][4][16]. Group 1: Membership and Advertising Practices - Users who subscribe to VIP memberships on platforms like Mango TV, Youku, iQIYI, Tencent Video, and Bilibili still face numerous ads, including opening ads, pause ads, and embedded ads, despite expectations of an ad-free experience [1][7][12]. - The testing revealed that even with different membership levels, the "advertising privileges" primarily allow users to skip pre-roll ads, while other ad formats remain present and often unavoidable [4][7][12]. Group 2: User Experience and Complaints - The user experience is further complicated by issues such as mobile and TV membership not being interchangeable, requiring additional payments for full benefits on different devices [15][16]. - Complaints have been documented on platforms like Black Cat Complaints, with users expressing frustration over persistent ads and complicated cancellation processes for automatic renewals [16][18]. Group 3: Regulatory Attention and Recommendations - Regulatory bodies have previously addressed these issues, suggesting that video platforms should clarify their advertising policies and ensure compliance with advertising laws to protect consumer rights [16][18]. - The Zhejiang Consumer Protection Committee has called for a long-term regulatory mechanism to address the persistent advertising issues faced by consumers on these platforms [18].