阿里巴巴集团业务结构再生变，阿里业务结构正式从"1+6+N"收缩为四大业务，全面聚焦"电商、云+AI"。 证券时报记者 聂英好 阿里巴巴近两年来在业务架构调整上动作频频，从投资版图收缩到业务板块重新划分，无一不体现其战略聚焦的 意图。 近日，记者从阿里巴巴官网发现，阿里旗下业务从原有的六大业务集团被划分为四大业务类别，分别为阿里巴巴 中国电商集团、阿里国际数字商业集团、云智能集团以及所有其他业务。 整合集团业务架构 具体来看，阿里巴巴中国电商集团中的电商板块包含淘宝、天猫、闲鱼、飞猪旅行；即时零售板块包括淘宝闪 购、饿了么；批发板块为1688业务。 阿里中国电商集团在2024年11月正式建立。2024年11月21日，阿里巴巴成立了全新的电商事业群，新事业群直接 将此前拆分的淘宝天猫集团、国际数字商业集团，以及1688、闲鱼等电商资源重新整合，形成国内外全产业链覆 盖的电商超级业务单元。 今年6月，阿里正式将饿了么、飞猪合并入阿里电商事业群。8月初，淘宝上线了全新的大会员体系，打通饿了 么、飞猪等阿里系资源，覆盖吃喝玩乐、衣食住行等生活场景。 所有其他类别的业务包括钉钉、夸克、高德地图、菜鸟、优酷、大麦娱乐、盒 ...

阿里巴巴集团业务结构再生变，阿里业务结构正式从"1+6+N"正式收缩为四大业务，全面聚焦"电商、云+AI"。 "1+6+N"架构成为历史 记者从阿里巴巴官网发现，阿里旗下业务从原有的六大业务集团被划分为四大业务类别，分别为阿里巴巴中国电商集团、阿 里国际数字商业集团、云智能集团以及所有其他业务。 具体来看，阿里巴巴中国电商集团中的电商板块包含淘宝、天猫、闲鱼、飞猪旅行；即时零售板块包括淘宝闪购、饿了么； 批发板块为1688业务。 阿里中国电商集团在2024年11月正式建立。2024年11月21日，阿里巴巴成立了全新的电商事业群，新事业群直接将此前拆分的 淘宝天猫集团、国际数字商业集团，以及1688、闲鱼等电商资源重新整合，形成国内外全产业链覆盖的电商超级业务单元。 今年6月，阿里正式将饿了么、飞猪合并入阿里电商事业群。8月初，淘宝上线了全新的大会员体系，打通饿了么、飞猪等阿 里系资源，覆盖吃喝玩乐、衣食住行等生活场景。 所有其他类别的业务包括钉钉、夸克、高德地图、菜鸟、优酷、大麦娱乐、盒马、阿里健康、橙狮体育等。 从变化来看，原有的本地生活集团的业务被拆分，饿了么被归入阿里中国电商集团，高德被划分至所有其他类 ...

Core Viewpoint - Alibaba has restructured its business from the previous "1+6+N" model to a simplified framework consisting of four main business categories, focusing on e-commerce and cloud + AI [4][6]. Group 1: Business Structure Changes - Alibaba's new business structure includes four main categories: Alibaba China E-commerce Group, Alibaba International Digital Commerce Group, Cloud Intelligence Group, and all other businesses [1][4]. - The Alibaba China E-commerce Group encompasses various segments such as Taobao, Tmall, Xianyu, and Fliggy for e-commerce, as well as instant retail and wholesale operations [3][5]. - Other business categories include DingTalk, Quark, Gaode Map, Cainiao, Youku, Damai Entertainment, Hema, Alibaba Health, and Orange Lion Sports, with significant restructuring of local life services [6][7]. Group 2: Strategic Focus - The restructuring reflects Alibaba's strategic intent to concentrate resources on its most promising sectors, particularly e-commerce and cloud services [7][8]. - Alibaba has divested from non-core assets like Hema Retail and Intime Department Store, reallocating resources to enhance its competitive edge in e-commerce and cloud intelligence [7][8]. - The company aims to integrate AI technology across all business segments, with a focus on innovation and market competitiveness [8]. Group 3: Future Outlook - Alibaba's leadership has indicated that the core strategic direction for the next three to five years will revolve around e-commerce and "AI + Cloud" [7][8]. - The company plans to increase investments in cloud and AI infrastructure to drive innovation and operational efficiency across various sectors [8]. - Alibaba is transitioning from an "internet company" to an "AI-driven technology company," positioning AI as a central competitive advantage [8].

阿里巴巴(BABA.US)涨近4%，报122.8美元。消息面上，阿里巴巴官网"我们的业务"板块变更，从六大业务集团+其他业务变更为阿里中国电商集团、阿里 国际数字商业集团、云智能集团及所有其他业务。饿了么、飞猪归入阿里中国电商集团，高德地图、菜鸟、优酷、大麦娱乐等归入"所有其他"。据了解，阿 里官网业务板块划分并不代表组织架构调整，内部汇报暂未发生变化。 ...

Core Viewpoint - Alibaba has restructured its business segments on its official website, consolidating from six major business groups to four main segments: Alibaba China e-commerce group, Alibaba International Digital Commerce group, Cloud Intelligence group, and all other businesses [1] Group 1: Business Segment Changes - The new structure includes the integration of Ele.me and Fliggy into the Alibaba China e-commerce group [1] - Previously separate groups such as Cainiao, Alibaba Digital Entertainment, and Local Services are no longer listed individually and are now categorized under "all other" [1] - Other entities like Gaode Map, Cainiao, Youku, and Damai Entertainment have also been moved to the "all other" segment, along with the TOC part of Alibaba Cloud [1] Group 2: Organizational Structure - The changes in the business segments do not indicate any adjustments to the organizational structure, and internal reporting remains unchanged [1]

2025.08. 22 微信编辑 | 小羊 第 一 财 经 持 续 追 踪 财 经 热 点 。 若 您 掌 握 公 司 动 态 、 行 业 趋 势 、 金 融 事 件 等 有 价 值 的 线 索 ， 欢 迎 提 供 。 专 用 邮 箱 ： bianjibu@yicai.com （注：我们会对线索进行核实。您的隐私将严格保密。） 推荐阅读 多地遴选小学教师转岗初中 作者 | 第一财经 陈杨园 8月22日，阿里巴巴官网"我们的业务"板块变更，从六大业务集团+其他业务变更为阿里中国电商集 团、阿里国际数字商业集团、云智能集团及所有其他业务。饿了么、飞猪归入阿里中国电商集团，高 德地图、菜鸟、优酷、大麦娱乐等归入"所有其他"。据了解，阿里官网业务板块划分并不代表组织 架构调整，内部汇报暂未发生变化。 ...

Core Viewpoint - The recent news highlights a significant positive shift in the Chinese internet content industry, driven by new regulatory measures aimed at enhancing content supply and easing restrictions on production and distribution [1][2]. Group 1: Market Reactions - The internet ETF Hu-Kong-Shen (159550) saw a price increase of 4% on August 18, with major stocks like Mango Super Media hitting a 20% limit up and other companies like Reading Group and Guiding Compass also experiencing substantial gains [1]. - The surge in stock prices reflects a market response to the anticipated regulatory changes, indicating a potential recovery in the internet content sector [1][2]. Group 2: Regulatory Changes - The new regulations are expected to relax restrictions on content production, including the number of historical dramas allowed to air and the quota for imported shows, which is seen as a major benefit for the long video industry [1][2]. - Internal sources confirm that while the details of the regulations are still pending, the general direction is clear, aiming to enhance the quality and diversity of content available [1]. Group 3: Company Performance - Reading Group reported a significant increase in revenue, achieving 3.19 billion yuan and a net profit of 850 million yuan in the first half of the year, marking a 68.5% year-on-year growth [2]. - The growth is attributed to Reading Group's strong IP reserves and successful ventures into new content formats, such as short dramas and derivative products, which generated a GMV of 480 million yuan [2]. Group 4: Industry Outlook - The internet content community is positioned for growth, with the IP industry entering a golden period, suggesting that companies with substantial IP reserves will benefit significantly [3]. - The internet sector has shown signs of recovery from previous valuation compressions, with leading companies experiencing notable increases in market capitalization as profitability improves [3]. Group 5: Index Information - The China Securities Hu-Kong-Shen Internet Index tracks 50 major internet companies, including Tencent, Alibaba, and Xiaomi, reflecting a diverse range of internet enterprises [4]. - As of August 15, 2025, the top ten weighted stocks in the index include major players in both B2B and B2C segments, indicating a robust representation of the internet sector [4].

Core Viewpoint - The Guangdong Provincial Government is actively promoting the development of the online audio-visual industry through a comprehensive policy package aimed at enhancing financial support, improving content quality, and fostering collaboration within the industry [2][3]. Group 1: Policy Measures - The policy package includes nine measures such as increasing financial support, enhancing the development capabilities of industrial parks, improving the supply of quality audio-visual content, and promoting the integration of culture and technology [2]. - The Guangdong Provincial Radio and Television Bureau is focusing on resource integration and tailored strategies to promote differentiated development in the online audio-visual industry [2]. Group 2: Industry Performance - Guangdong's online audio-visual industry generated revenues accounting for 1/7 of the national total last year, with a year-on-year growth of nearly 40%, indicating strong market vitality and technological advancement [3]. - The province has established a complete industrial chain with leading companies in content creation, platform distribution, and technology research, including Tencent Video, YY, and QQ Music [3][4]. Group 3: Challenges and Recommendations - Despite the growth, challenges such as insufficient original content supply, weak collaboration across the industry chain, and the need for transformation from traditional development models have been identified [3][4]. - Recommendations include enhancing content quality by leveraging local culture, strengthening technological empowerment, and fostering collaboration within the Greater Bay Area [4]. Group 4: Company Insights - iQIYI highlighted that 10% of its paid members are from Guangdong, emphasizing the province's significant role in its user base and content creation [5]. - Youku is focusing on ultra-high-definition virtual shooting and AIGC technology, with a research base established in Shenzhen [5]. - Tencent Video is committed to telling Guangdong stories through original programming that reflects local culture and is seeking targeted support for high-quality content projects [6]. - Douyin Group and Xiaohongshu are both looking to deepen their engagement in Guangdong, leveraging local policies to enhance their content ecosystems and support the live-streaming economy [7].

频频被媒体报道，视频平台的会员广告乱象就像"牛皮癣"一样，经久难治。消费者开通会员，开了个寂 寞？ 开会员前，看剧要么被"拒之门外"，要么被广告"狂轰滥炸"；咬牙充了会员，本以为能清净看剧，结果 广告还是见缝插针、频频出现。 近日，智通财经"马上测"实测芒果TV、优酷、爱奇艺、腾讯视频、哔哩哔哩五款 APP发现，即便开通 不同级别的会员，所获得的"广告特权"也多仅限于去除"前贴片广告"，但暂停广告、植入广告等十几种 形式的广告仍可能出现，部分无法关闭。 其他槽点同样突出：手机晃动易跳转广告页面；手机端与电视端会员不互通，如芒果TV 手机SVIP需升 级为35元"全屏会员"才能在电视端享受权益等。 2021年10月，浙江省消保委检查相关工作时提到成为会员后还有广告、容易误点且难以退出的问题，并 建议，针对各视频网站会员服务的"顽疾"，相关职能部门应依据广告法、民法典、《广播电视广告播出 管理办法》等相关法律法规，形成长效监管机制。 充值了会员还得看广告，居然是平台默认"惯例"？ 充值视频APP后能否真正免除广告？"广告特权"具体包含哪些权益？ 芒果TV、优酷、腾讯的VIP虽可免前贴片广告，但观看过程中仍可能出现 ...

Core Insights - Hongguo Short Drama has achieved significant growth, reaching 210 million monthly active users (MAU) by June 2025, a 179% year-on-year increase, surpassing Youku's 200.6 million MAU for the first time [1][2] - The rapid rise of Hongguo Short Drama is attributed to its unique product features, business model, and the backing of ByteDance, which has allowed it to capitalize on the growth of the short drama segment [2][6] - Despite its leading position, Hongguo Short Drama faces challenges in a rapidly changing industry and must focus on user retention and content quality as growth begins to slow [3][17] Industry Overview - The short drama industry began its rise in 2020, initially driven by paid short drama mini-programs within the WeChat ecosystem, which quickly gained popularity due to their engaging and fast-paced content [4] - The introduction of Hongguo Short Drama in August 2023 marked a shift in the industry towards a free model, which has since gained significant traction, with free model users increasing from 11% to 50% in just ten months [5][6] - The short drama market has seen explosive growth, with micro short drama users reaching 662 million by the end of 2024, and an average daily usage time of 101 minutes, comparable to instant messaging apps [12] Business Model and Monetization - Hongguo Short Drama's primary revenue source is advertising, with 149 brands participating in micro short drama marketing in the first half of 2025, 52% of which were new entrants [8] - The platform has also introduced a membership service offering various subscription options, allowing users to access a vast library of content without individual purchase costs [10][11] - The monetization strategy includes a combination of advertising, membership, and single drama purchases, creating a comprehensive business ecosystem [11] Competitive Landscape - The rapid success of Hongguo Short Drama has triggered competitive responses from traditional long video platforms, which are now entering the short drama space with their own offerings [15][16] - Major players like Tencent Video and iQIYI are launching their own short drama products, focusing on high-quality content rather than the mass content strategy initially employed by Hongguo [16] - Despite the emergence of new competitors, Hongguo Short Drama maintains a strong position, although it is experiencing a slowdown in user growth rates [17] Content Quality and Regulation - The industry is transitioning from rapid growth to a focus on content quality, driven by both market demands and regulatory pressures [19][20] - Hongguo Short Drama is responding to regulatory scrutiny by enhancing its content review processes and aiming for higher quality productions [20][21] - The establishment of a "Short Drama Copyright Center" by ByteDance aims to strengthen copyright management and resource integration within the short drama ecosystem [21][22] Future Directions - Hongguo Short Drama is evolving into a "super app," integrating various content types such as movies, audiobooks, and comics to create a closed ecosystem that enhances user engagement [25][26] - The platform's focus on high-quality content production and strategic partnerships is expected to drive its growth in a more competitive landscape [26]