频频被媒体报道，视频平台的会员广告乱象就像"牛皮癣"一样，经久难治。消费者开通会员，开了个寂 寞？ 开会员前，看剧要么被"拒之门外"，要么被广告"狂轰滥炸"；咬牙充了会员，本以为能清净看剧，结果 广告还是见缝插针、频频出现。 近日，智通财经"马上测"实测芒果TV、优酷、爱奇艺、腾讯视频、哔哩哔哩五款 APP发现，即便开通 不同级别的会员，所获得的"广告特权"也多仅限于去除"前贴片广告"，但暂停广告、植入广告等十几种 形式的广告仍可能出现，部分无法关闭。 其他槽点同样突出：手机晃动易跳转广告页面；手机端与电视端会员不互通，如芒果TV 手机SVIP需升 级为35元"全屏会员"才能在电视端享受权益等。 2021年10月，浙江省消保委检查相关工作时提到成为会员后还有广告、容易误点且难以退出的问题，并 建议，针对各视频网站会员服务的"顽疾"，相关职能部门应依据广告法、民法典、《广播电视广告播出 管理办法》等相关法律法规，形成长效监管机制。 充值了会员还得看广告，居然是平台默认"惯例"？ 充值视频APP后能否真正免除广告？"广告特权"具体包含哪些权益？ 芒果TV、优酷、腾讯的VIP虽可免前贴片广告，但观看过程中仍可能出现 ...

Core Viewpoint - The article emphasizes the significance of technology in the Hong Kong stock market for the second half of the year, suggesting that it will be a decisive factor in market performance [6]. Group 1: Market Insights - The Hong Kong stock market is identified as the main battleground for the current bull market, with specific focus on the importance of marginal factors and top picks [6]. - Historical trends indicate that the performance of the Hong Kong stock market is driven by various factors, including the impact of U.S.-China trade tensions and global industrial upgrades [6][7]. Group 2: Sector Analysis - The series of lectures includes discussions on the evolution of technology in the semiconductor industry, particularly the transition from 14nm to N2 processes, which is expected to drive innovation in Electronic Design Automation (EDA) [6][7]. - The analysis of the pricing power in the Hong Kong market highlights the influence of different types of capital and the restructuring of industries following significant mergers, such as Synopsys and Ansys [6][7]. Group 3: Investment Opportunities - The research series explores the growth potential of companies like Tencent Music Entertainment (TME) and NetEase Cloud Music, drawing parallels with Spotify's success [7]. - The focus on AI applications and new consumer trends in the Hong Kong market suggests that companies like Kuaishou and Bilibili are positioned for significant growth, driven by their unique content ecosystems [7].

Core Viewpoint - The release of the "Guidelines for Safe Triggering of Shake Advertising" aims to standardize practices in the industry to address the issue of unintended ad redirection caused by shake advertising, ensuring user autonomy and protection of personal information [1][2][5]. Group 1: Guidelines Overview - The "Guidelines" specify that app and SDK operators must provide easy options for users to disable shake advertising and set reasonable triggering thresholds to protect user choice [1][5]. - The guidelines are based on legal and policy standards, emphasizing the need for transparency, user autonomy, and personal information protection [2][5]. Group 2: Technical Requirements - The guidelines require that third-party SDK operators must clearly indicate the actions needed to trigger ads and provide a prominent option to close ads [6][7]. - Specific parameters for triggering sensitivity are suggested, such as an acceleration threshold of no less than 15 m/s² and a minimum operation time of 3 seconds [6][7]. Group 3: Industry Response - Several apps, including Tencent Video, Didi, and Bilibili, have already implemented features allowing users to easily enable or disable shake advertising [10][12]. - The guidelines are part of a broader initiative by regulatory bodies to address user rights and improve the advertising experience, following previous complaints and legal actions against misleading ad practices [8][10].

移动互联网丨研究报告 核心摘要： 用户变化 Q1移动互联网流量同比小幅增长，增量用户空间收窄： 2025年一季度，中国移动互联 网月独立设备数均值同比增长2.6%，但单月环比增速较低，分别为0.27%、-0.03%、 0.08%，市场需求趋稳，行业进入存量竞争深化阶段。 用户粘性持续走低，存量用户关注争夺白热化： 截至Q1末，移动互联网用户单机单日 有效使用时间268.0分钟，同比下降3.9%，使用次数为63.4次，同比下降5.1%。 行业变化 电商 - 送礼功能升级驱动社交消费： Q1 电商行业流量峰值达 12.16 亿，社交场景消费 潜力释放，淘 宝、京东、微信小店推出送礼服务，如"一礼多收""自选时效""隐藏价 格"等，并借力春节营销。 美食外卖 - 三巨头激烈角逐： 京东 外卖 2 月入局，以"品质外卖 + 低佣金"策略单日订 单破千万；美团闪购覆盖 3000 余县区市；淘宝闪购联合饿了么首周订单破千万，行业 呈现多强争霸格局。 社交网络 - 小红书借势国际化： 1 月超 1.7 亿" TikTok 难民"涌入，小红书登顶多国 应 用商店下载榜 ，英文翻译功能随后上线， APP 月活跃设备数逼近 3 ...

User Changes - In Q1 2025, the average number of monthly independent devices in China's mobile internet increased by 2.6% year-on-year, indicating a stabilization in market demand and a shift towards intensified competition in a saturated market [1][5] - User stickiness continues to decline, with the effective daily usage time per device at 268.0 minutes, down 3.9% year-on-year, and usage frequency at 63.4 times, down 5.1% year-on-year [1][11] Industry Changes - E-commerce sector saw peak traffic of 1.216 billion in Q1, driven by upgraded gifting features in social consumption, with platforms like Taobao and JD introducing gifting services [2] - The food delivery market is experiencing fierce competition, with JD's entry and Meituan's expansion, leading to a multi-player competitive landscape [2][26] - The social network sector is expanding, with Xiaohongshu benefiting from internationalization and a surge of users from TikTok [2] - The AI sector is leading with a 46.5% year-on-year increase in monthly active devices, driven by practical applications in various verticals [2][44] APP Changes - The top three apps with over 100 million monthly active users in March 2025 are Personal Income Tax, WiFi Master Key, and Xianyu, while the top three apps with over 50 million monthly active users are Huawei Health, Doubao, and Anjuke [3][84][85] - Z-generation users favor Boss Zhipin, Honor of Kings, and Peace Elite, while the maternal and infant group prefers Meitu Xiuxiu, Xiaohongshu, and Xianyu [3][86][88] Mobile Internet Traffic Trends - Q1 2025 saw a slight increase in mobile internet traffic, indicating a transition to deeper competition in a saturated market [4][5] User Engagement Trends - Users are increasingly focused on entertainment content, with short videos accounting for 29.1% of usage time, while communication and information aggregation are declining [14][18] - Communication apps lead in usage frequency, with short videos following closely, and female users showing higher engagement than male users [18] Smart Screen Trends - By Q1 2025, the number of smart screen devices reached 339 million, with daily usage time increasing year-on-year [21] E-commerce Overview - The e-commerce sector's user scale and stickiness are steadily improving, with peak traffic in Q1 nearing last November's levels [32] - JD's app leads the industry with a 3.4% year-on-year growth rate, while Taobao and Pinduoduo see slight declines in active user numbers [35] AI Industry Overview - The AI sector is experiencing explosive growth, with a 46.5% year-on-year increase in monthly active devices, focusing on vertical applications [44][49] Social Network Overview - The social network sector continues to expand, with Q1 traffic surpassing 900 million, and Weibo and Xiaohongshu leading in user scale [65][67] Video Service Overview - The video service sector shows stable growth, with aggregation video and game live streaming as key growth drivers [71][75]

Core Viewpoint - The article discusses the understanding of historical events, particularly the Nanjing Massacre and the contributions of China and Russia during World War II, among Russian youth, emphasizing the importance of preserving historical truth and cultural exchange between China and Russia [1][2][3][4]. Group 1: Historical Awareness - Many students at the Confucius Institute in Moscow are aware of the Nanjing Massacre, with estimates of around 300,000 deaths during the six-week period following the Japanese invasion [2]. - Students also recognize other historical atrocities, such as the actions of Unit 731 and the "comfort women" issue, indicating a broader understanding of Japan's wartime conduct [3]. - There is concern among students regarding the distortion of historical facts and the denial of contributions made by China and Russia during World War II, with many actively countering such narratives [3][4]. Group 2: Cultural Influence - The Confucius Institute serves as a significant platform for Russian youth to engage with Chinese culture, with students expressing fascination with various aspects, including calligraphy and tea culture [5]. - Chinese pop culture, including music and films, has gained popularity among Russian youth, with artists like Jay Chou and films like "The Battle at Lake Changjin" being particularly well-received [6]. - Social media and video platforms are crucial for Russian youth to explore Chinese culture, with many expressing a desire to study in China, driven by positive perceptions of Sino-Russian relations [7].

Short Video Sector - The competitive landscape of short video platforms has evolved from a "duopoly" to a "tripod" structure, with Douyin maintaining over 600 million daily active users, and Kuaishou achieving an average of 685 million monthly active users and 387 million daily active users, both reaching new highs [1][4] - WeChat Video Account has become a significant player in the short video market, integrating various features such as messaging, Moments, public accounts, mini-programs, and "Look" [1] - Other short video platforms like CCTV Video, Xigua Video, Tencent Weishi, and Haokan Video are carving out niches with average monthly active users ranging from 100 million to 300 million [1] Long Video Sector - In the long video sector, major platforms such as iQIYI, Tencent Video, Mango TV, Youku, Bilibili, and Migu Video account for nearly 93% of the market penetration [7] - As of August 2024, the top five video apps by monthly active users are iQIYI (394 million), Tencent Video (386 million), Mango TV (268 million), Bilibili (219 million), and Youku (199 million), with Youku lagging significantly behind the top three [10] Live Streaming Sector - The live streaming market is dominated by platforms like Douyu, Huya, and YY, which collectively hold a market share of 74.2%, indicating a strong concentration of users in entertainment and gaming live streaming [11] Gaming Sector - In the gaming industry, Tencent Games leads with a revenue of 48.505 billion yuan in the first half of 2024, followed by NetEase with 20.9 billion yuan in revenue for the first three quarters of 2024 [14][15]

Industry Overview - The online video market in China is projected to reach 1.19 trillion yuan in 2024, with a year-on-year growth of 5.90% [1][11] - The number of new video content releases in 2024 is expected to be 4,363, marking a 16.22% increase compared to the previous year [1][11] - The rapid development of generative artificial intelligence (AI) is reshaping content production, with the proportion of users utilizing AI tools for video and image creation rising from 25.6% to 31% within six months [1][21] Industry Development History - The online video industry in China has evolved through five stages, starting from its inception in 1994 to the current phase of maturity and integration [4][6] - The rapid rise of user-generated content (UGC) began in 2006, leading to a surge in video platforms and investment [5] - The introduction of 4G networks from 2010 to 2015 facilitated the migration of video content to mobile platforms, establishing a competitive landscape among major players [6] Market Scale - The user base for online video in China is expected to reach 1.07 billion in 2024, with a slight year-on-year growth of 0.33% [13] - The usage rate of online video among internet users is 96.6%, reflecting a decrease of 1.1 percentage points, indicating a nearing saturation point in user growth [13] Competitive Landscape - The online video industry is characterized by a competitive landscape where long video platforms like Tencent Video, iQIYI, and Youku dominate nearly 90% of the market share [15] - Short video platforms such as Douyin and Kuaishou have over 1 billion users, leveraging algorithms and live commerce to strengthen their market position [15] - Emerging formats like micro-short dramas are gaining traction, with user numbers reaching 662 million, driving content ecosystem changes [15] Industry Trends - The industry is witnessing a transformation driven by technological innovations, particularly in AI, which enhances content production efficiency and introduces new content forms [21] - User behavior is evolving, with a significant focus on short video consumption, which has reached 1.04 billion users, while long video users have also seen growth [22] - The competitive landscape is diversifying, with long video platforms facing profitability challenges, while short video platforms continue to thrive through innovative content strategies [24]