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“剩菜盲盒”,买得实惠也要吃得放心
Core Viewpoint - The rise of "leftover blind boxes" is attracting consumer attention as a cost-effective way to purchase food that is near expiration or unsold from the same day [1][4]. Group 1: Consumer Experience - Consumers are drawn to "leftover blind boxes" primarily due to lower prices, with discounts often reaching nearly 50% compared to regular menu items [1]. - Positive experiences reported by consumers include receiving fresh and tasty food items, such as baked goods and sushi, at significantly reduced prices [1][3]. - The appeal of "leftover blind boxes" is particularly strong among younger consumers, who appreciate the value and variety offered [2][3]. Group 2: Business Strategy - Various food businesses, including bakeries and beverage shops, are adopting "leftover blind boxes" as a strategy to reduce food waste and attract more customers [2][3]. - Businesses often create these boxes from unsold items or those that are about to expire, ensuring that food is still within its shelf life [3]. - Some businesses proactively produce blind boxes to enhance brand visibility and reach a broader audience [3]. Group 3: Food Safety and Quality Control - While the concept of "leftover blind boxes" is innovative and addresses food waste, there are concerns regarding food safety and quality [4]. - Businesses are implementing measures to ensure the freshness of items in blind boxes, such as using only food made on the same day and advising consumers to consume items within a specific timeframe [3][4]. - Experts emphasize the importance of maintaining quality control and educating consumers about food safety to ensure the long-term success of this business model [4].