Core Viewpoint - The article discusses the contrasting market responses to two automotive brands facing public controversies, highlighting how one brand's issues may not significantly impact its sales, while another brand struggles due to negative publicity [6][9][14]. Group 1: Brand Controversies - A certain automotive brand has redefined "deposit" or "down payment" and introduced the concept of "pre-order cars," which has led to public scrutiny and discussions about its implications [6][14]. - Following the launch of a new model, customers were required to pay the remaining balance within seven days of receiving a payment notification, leading to concerns about the legitimacy of the previously reported order numbers [6][14]. - The article suggests that the brand's large order numbers may be inflated, as many customers might abandon their orders, raising questions about the authenticity of the sales data [14][15]. Group 2: Market Reactions - The article contrasts two brands facing controversies, noting that one brand's sales surged despite negative incidents, while another brand's performance declined due to public backlash [8][9]. - The first brand managed to secure a record of 300,000 orders in a short time, indicating strong consumer interest despite prior controversies [8][14]. - The second brand, however, has not released post-launch order data, suggesting a potential decline in consumer enthusiasm [8][9]. Group 3: Consumer Behavior and Market Dynamics - The article posits that consumer behavior can be irrational, as evidenced by the strong demand for the first brand despite its controversies [8][9]. - It raises the question of whether consumers will mature in their purchasing decisions over time, suggesting that market dynamics may eventually lead to more rational consumer behavior [15][17]. - The article concludes that while consumers may exhibit immature behavior, suppliers are more rational and may resist fulfilling orders if they are not profitable, potentially leading to supply chain issues for the brand [16][17].