Core Viewpoint - The article discusses the contrasting market responses to two automotive brands facing public controversies, highlighting how one brand's issues may not significantly impact its sales, while another brand struggles due to negative publicity [6][9][14]. Group 1: Brand Controversies - A certain automotive brand has redefined "deposit" or "down payment" and introduced the concept of "pre-order cars," which has led to public scrutiny and discussions about its implications [6][14]. - Following the launch of a new model, customers were required to pay the remaining balance within seven days of receiving a payment notification, leading to concerns about the legitimacy of the previously reported order numbers [6][14]. - The article suggests that the brand's large order numbers may be inflated, as many customers might abandon their orders, raising questions about the authenticity of the sales data [14][15]. Group 2: Market Reactions - The article contrasts two brands facing controversies, noting that one brand's sales surged despite negative incidents, while another brand's performance declined due to public backlash [8][9]. - The first brand managed to secure a record of 300,000 orders in a short time, indicating strong consumer interest despite prior controversies [8][14]. - The second brand, however, has not released post-launch order data, suggesting a potential decline in consumer enthusiasm [8][9]. Group 3: Consumer Behavior and Market Dynamics - The article posits that consumer behavior can be irrational, as evidenced by the strong demand for the first brand despite its controversies [8][9]. - It raises the question of whether consumers will mature in their purchasing decisions over time, suggesting that market dynamics may eventually lead to more rational consumer behavior [15][17]. - The article concludes that while consumers may exhibit immature behavior, suppliers are more rational and may resist fulfilling orders if they are not profitable, potentially leading to supply chain issues for the brand [16][17].

Core Viewpoint - The recent controversy involving the brand Seven Wolves highlights a significant brand crisis, exacerbated by declining financial performance and increased competition in the men's apparel industry [2][4]. Financial Performance - Seven Wolves reported a revenue of 1.374 billion yuan for the first half of 2025, a decrease of 5.93% compared to the previous year [6][7]. - The net profit attributable to shareholders was 160 million yuan, down 13.93%, while the net profit after excluding non-recurring items plummeted by 61.35% to 29 million yuan [6][7]. - The company experienced a negative operating cash flow of -22.6 million yuan, indicating challenges in cash collection despite sales [6][9]. Operational Challenges - Seven Wolves closed 54 direct stores and 74 franchise stores, reflecting a significant reduction in its retail footprint [6][9]. - Sales expenses increased by 16.68% to 546 million yuan, suggesting that higher spending did not translate into improved sales performance [6][9]. - The company reduced its R&D investment by nearly 42%, indicating a shift in strategy to optimize resources, which may impact future product development [9][10]. Investment Strategy - Seven Wolves has diversified its revenue streams through investments, holding a total of 23.97 billion yuan in financial assets, including significant stakes in major companies like Tencent and China Mobile [10][11]. - The investment portfolio generated substantial returns, with notable gains from Tencent and China Ping An, demonstrating a strategic focus on quality assets [11][12]. - The company increased its stake in Sunshine Insurance, enhancing its strategic influence in the financial market [12]. Industry Context - The struggles of Seven Wolves reflect broader challenges in the men's apparel sector, where many traditional brands face stagnant growth and must innovate to attract younger consumers [19][20]. - Competitors like Lilang and Hailan Home are adapting through various strategies, including digital transformation and diversified business models, to maintain market relevance [13][19].

Group 1 - The recent incident involving "moldy powder cakes" from the popular product "Malujiji Spicy and Sour Noodles" has drawn significant public attention, leading to product recalls and consumer complaints [1] - The production issues were attributed to insufficient disinfection processes at the manufacturing facility, resulting in environmental bacterial contamination [1][4] - Malujiji's contract manufacturer, Sichuan Baijia Akwan Food, reported a substantial increase in revenue from Malujiji, with production amounts rising from 50.35 million yuan in 2022 to 174 million yuan in 2023, marking a 245.65% increase [4] Group 2 - The brand "Malujiji Spicy and Sour Noodles" has been a critical component of Zhang Lan and Wang Xiaofei's business revival, especially after previous financial setbacks [4][5] - The brand experienced a peak sales figure of 60 million yuan in a single day, but recent reports indicate a significant decline in online sales, dropping to 1 million to 2.5 million yuan over the past 30 days, which is less than one-fifth of its peak [5][8] - The overall business landscape for Zhang Lan and Wang Xiaofei is under scrutiny, with multiple restaurant locations being closed due to poor performance, reflecting the harsh realities of the restaurant industry [9]

Group 1 - Japanese Prime Minister Shigeru Ishiba's political career is in jeopardy following significant losses in the recent Senate elections, leading to speculation about his potential resignation [1][2] - The ruling Liberal Democratic Party (LDP) is facing a deep-rooted "brand crisis," as many voters perceive it as an outdated party dominated by older men [3][4] - The upcoming trade negotiations with the Trump administration are seen as a critical opportunity for Ishiba to secure his position, particularly regarding tariffs on Japanese automotive exports [2][3] Group 2 - The election results indicate a shift in voter sentiment, with younger voters gravitating towards smaller parties that promise practical income solutions, while dissatisfaction with the current government's handling of inflation is prevalent [4][5] - Potential successors to Ishiba are being discussed, with a focus on younger political figures who can attract right-wing voters and rebuild the party's image [5] - Analysts suggest that the LDP needs a brand overhaul, with figures like former Prime Minister Junichiro Koizumi's son, Shinjiro Koizumi, being considered as a candidate for revitalizing the party's appeal [5]

Core Viewpoint - The recent controversy surrounding the brand "Zhubon" highlights significant issues related to product claims, ingredient transparency, and regulatory compliance in the cosmetics industry, particularly in the context of live-stream marketing by founders [1][6][19]. Group 1: Brand Controversy - A consumer complaint was filed against Zhubon, alleging ingredient fraud, regulatory violations, and false efficacy claims, which prompted investigations by various regulatory bodies [1][6]. - The founder's live-stream promotion of products with unverified medical claims exacerbated the situation, leading to immediate product removals from e-commerce platforms [6][10][19]. - The discrepancies between product claims and actual ingredient listings raised consumer trust issues, particularly regarding the misrepresentation of "墨红玫瑰" (Mokhong Rose) [6][10]. Group 2: Regulatory and Compliance Issues - The brand's failure to properly register ingredients and the use of misleading terminology in marketing have exposed gaps in the regulatory framework governing cosmetics [10][19]. - The founder acknowledged the lack of compliance awareness during live-stream promotions, indicating a need for stricter oversight and adherence to regulations [16][19]. - The brand's commitment to rectify these issues includes a comprehensive review of ingredient registrations and the establishment of a long-term supervision mechanism [18][19]. Group 3: Brand Growth and Marketing Strategy - Zhubon experienced rapid growth after successful collaborations with influencers, particularly in live-streaming, which significantly boosted sales [11][13]. - The brand's marketing strategy has shifted towards leveraging the founder's personal brand, which has proven effective but also poses risks related to compliance and consumer trust [15][19]. - Despite recent challenges, Zhubon remains a leading player in the cleansing oil category, with substantial sales figures reported in previous years [13][19].

Group 1 - A brand crisis triggered by a customer service incident is exposing operational difficulties for Hengan International [2][4] - The incident involved a customer being verbally abused by a service representative during a promotional inquiry, leading to widespread negative attention on social media [3] - Hengan International's response included claims of abnormal account access and promises of compensation for affected consumers, but no updates on the situation have been provided as of May 12 [4] Group 2 - Hengan International's financial performance is concerning, with a reported revenue decline of 4.6% and a net profit drop of 17.9% for 2024 [4] - The company's core tissue paper segment has experienced a significant loss of 245 million yuan, marking the first loss in this area [4] - Rising costs and industry price wars are contributing to unprecedented challenges for this once-prominent brand known for "Seven Space" and "Heart to Heart" products [4]