Core Insights - Apple is preparing to expand the responsibilities of certain executives as COO Jeff Williams is set to depart, aiming to integrate its health and fitness business into its services division [1][2] Group 1: Executive Changes - Eddy Cue will gain overall oversight of Apple's health and fitness teams, which were previously managed by Sumbul Desai and Jay Blahnik [2] - Craig Federighi will begin overseeing the Apple Watch operating system, marking his second expansion of responsibilities this year [2] - John Ternus will gain more leadership power, independently managing Apple Watch hardware engineering [3] Group 2: New Service Launch - The move to place health and fitness under Cue's leadership coincides with Apple's plan to launch a new subscription service called Health+, which will focus on AI-driven health management [2][5] - Health+ will provide personalized advice on nutrition, exercise, and sleep, differentiating it from the existing Apple Fitness+ service [2][5] Group 3: Financial Implications - Apple's services revenue has become increasingly important, with service revenue reaching approximately $27.4 billion in Q3 of fiscal year 2025, showcasing a gross margin of about 75.6% [6] - The integration of health and fitness into the services division is expected to enhance revenue growth trends in the services sector [6]