Core Viewpoint - The traditional design process is considered obsolete due to the rise of AI, but the role of designers is evolving rather than being replaced. Designers are now focusing on implementation and execution rather than just creating high-fidelity mockups [2][11][12]. Design Work Changes - The design process has undergone significant changes, with a shift from extensive mockup creation to a more agile approach where rapid iterations and real-time user feedback are prioritized [10][11][12]. - Designers now spend only 30% to 40% of their time on mockups, compared to 60% to 70% in the past, as the pace of product development accelerates [4][31]. New Roles for Designers - Three types of designers are emerging as most competitive in the AI-driven landscape: 1. Generalists who excel in multiple core skills, achieving near top-tier proficiency [7][90]. 2. Deep specialists with advanced technical skills or exceptional visual design capabilities [7][91]. 3. Craft new grads who are early in their careers but demonstrate exceptional learning agility and creativity [7][93]. AI Tools in Design - Designers are increasingly utilizing AI tools like Claude for various tasks, including coding and project management, which enhances collaboration with engineers [5][32]. - The integration of AI tools allows designers to focus on higher-level strategic tasks while automating routine aspects of design work [5][33]. Rapid Iteration vs. Deep Research - The industry is moving towards rapid execution and iteration, where products are released with known flaws but improved through user feedback, rather than relying solely on extensive research and mockups [22][46]. - This approach is particularly effective in the context of AI, where user interactions often reveal insights that were not anticipated during the design phase [22][46]. Experience of Designers at AI Companies - Working as a designer in AI companies involves keeping up with fast-paced developments and collaborating closely with engineers to refine products [24][25]. - Designers are expected to engage in coding and implementation, blurring the lines between design and engineering roles [18][28]. Future of Design Management - The role of design managers is evolving, requiring them to be more involved in hands-on work to understand the changing landscape and effectively guide their teams [66][69]. - Managers must balance providing direction while also being deeply engaged in the execution of design tasks [69][70]. The Value of Low-Leverage Tasks - Low-leverage tasks, often seen as trivial, can provide significant value when performed by leaders, as they foster a deep understanding of products and processes [106][107].