题记：2025年11月13日，北大国发院承泽商学第48期暨公开课第2期活动举办。本次活动主题为"AI时代的工业设计与美学表达"，本文根据清华大学首批 文科资深教授、中国工业设计协会专家工作委员会荣誉主任柳冠中的演讲内容整理。 我们现在常提中国方案，不知道大家的理解到底有多深，好像人人都知道这个词，但真要讲清楚中国方案到底是什么，又很难。它跟中华民族伟大复兴、 人类命运共同体有什么深层联系，很多人未必能说明白。还有民族复兴梦是什么？是回到宋代的繁华、唐代的强盛，还是人人都拥有想要的财富？如果复 兴只是回到过去，那人类为什么要进步？如果复兴只是致富，那跟其他发达国家又有什么区别？ 这些问题，我们都需要好好梳理、认真思考，不然很容易在方向上出现偏差。 一、设计强国、逻辑与换道超越的内涵 我今天要讲的内容，核心是三个关键词：设计强国、逻辑、换道超越。 首先是"概念"。 设计到底是什么？从本质上讲，设计是把设想变成计划，再把计划付诸实施的过程。那设想又是什么？它是人类大脑中的梦想，小到你想成为什么样的 人；大到一个国家将成为什么样的国家。 来源：北京大学国家发展研究院 我们总是说中国站起来了，那强大之后的中国有什么新目 ...

Group 1 - The "Design Strong Nation: Xiangshan Dialogue - Jingdezhen Wisdom" event will be held in Jingdezhen, Jiangxi Province on September 27-28, 2023, organized by the China Xiangshan Design Hundred Association [1] - Industrial design is emphasized as a bridge between technology and industry, focusing on empowering strategic industries through high-end, green, and intelligent development [1] - The event will cover eight major topics including design innovation, design transformation, and integration of production and education, aiming to create a platform for the design industry and promote resource integration and achievement transformation [1] Group 2 - The China Xiangshan Design Hundred Association is a national, comprehensive, service-oriented, industry-specific, academic, and non-profit social organization formed by professionals and enterprises in the industrial design sector [1] - In 2024, the "Design Strong Nation: Xiangshan Dialogue" was successfully held in Beijing, marking a new chapter for the association with participation from industry leaders and representatives [2] - The association plans to continue providing advice for the "Design Strong Nation" strategy and enhancing the overall level and international competitiveness of Chinese design [2]