设计驱动型品牌

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以设计力驱动差异化竞争 北汽发布全新概念车
Zhong Guo Jing Ying Bao· 2025-08-02 14:24
Group 1 - The core mission of the new concept car from BAIC is to enhance its competitive edge through design, focusing on a comprehensive design methodology that aligns with long-term goals [2] - The ARCFOX 77° concept car, presented at the first BAIC design salon, embodies the ARC-FLOW design philosophy, marking a strategic direction for the company's design process [2][3] - The name "77°" is inspired by the latitude of the Arctic Circle, symbolizing the brand's deep connection with nature and marking a key step towards becoming a design-driven brand [3] Group 2 - The new ARC-FLOW design philosophy emphasizes the harmonious integration of natural rhythms and technology, aiming to create emotionally resonant designs and warmer technology [3] - BAIC is committed to aligning its multi-brand design strategy with its long-term commercial vision, with the concept serving as a blueprint for future production vehicles [3]