Core Viewpoint - Haitian Flavor Industry has officially listed on the Hong Kong Stock Exchange under the stock code "03288," becoming the first "A+H" listed company in the seasoning industry, aiming to accelerate its global strategy through this secondary listing [1][2]. Company Overview - The company issued 2.79 billion shares at an offering price of HKD 36.3 per share, raising approximately USD 1.48 billion [2]. - Eight cornerstone investors, including Hillhouse Capital and GIC, subscribed to 129 million shares, amounting to nearly HKD 4.7 billion, which is close to 50% of the total offering [2]. - On its first trading day, the stock opened at HKD 37.5, a 3.3% increase from the offering price, and closed at HKD 36.5, reflecting a 0.55% gain [2]. Globalization Strategy - The secondary listing is part of Haitian's efforts to enhance its global brand image and competitiveness, with plans to establish a localized supply chain and expand sales channels [3]. - The company has set up international subsidiaries, including Haitian International Investment Co., with a registered capital of USD 1.5 million, and plans further investments in 2024 [3]. - Haitian aims to increase its overseas market share, which currently remains low compared to domestic operations [4]. Market Position - By 2024, Haitian is projected to rank fifth globally in the seasoning market, capturing 1.1% of a market valued at RMB 21.44 billion [4]. - The company holds the top position in soy sauce and oyster sauce revenues both in China and globally, with market shares of 13.2% and 6.2% for soy sauce, and 40.2% and 24.1% for oyster sauce, respectively [4]. Industry Trends - The seasoning industry is increasingly recognizing the importance of international expansion as a key strategy for market growth and profitability, particularly in emerging markets like Southeast Asia and the Middle East [5]. - The global seasoning market is expected to see significant growth, with Southeast Asia and Latin America projected to have the fastest growth rates from 2024 to 2029, at compound annual growth rates of 9.1% and 7.8%, respectively [5]. Challenges and Opportunities - Despite the push for internationalization, Haitian and other seasoning companies face challenges in breaking into non-Chinese communities, which limits their market potential [7]. - The company plans to enhance its local supply chain and establish production bases in Southeast Asia and Europe by 2028, aiming to increase local procurement of raw materials [7][8]. - The management's youthfulness is seen as a potential advantage in adapting to market changes and accelerating internationalization efforts [4].