Core Viewpoint - The ZEEKR 9X, a new flagship ultra-luxury SUV, has officially launched its pre-sale at the 2025 Chengdu International Auto Show, with prices starting from 479,900 RMB for the Max version, 499,900 RMB for the Ultra version, and 569,900 RMB for the Hyper version [1][2]. Design and Features - The ZEEKR 9X is designed with a luxury MPV space concept, featuring a three-row six-seat layout with a cabin area of 6.3 square meters, providing the largest per capita space in its class at 1.05 square meters [2][3]. - It incorporates a "theater-style" cabin layout with a total glass area of 4.2 square meters and the largest sunroof area in a full-size SUV at 1.32 square meters, designed specifically for third-row passengers [3]. - The vehicle features a unique integrated heat-formed sunroof reinforcement ring, allowing the roof to withstand 4.2 times its weight while addressing the limitations of traditional panoramic sunroofs [3]. Comfort and Technology - All seats are made from ultra-soft NAPPA leather and support multiple electric adjustments, with the third row capable of reclining up to 135 degrees and featuring the largest electric sliding range in its class at 140mm [5]. - The second-row seats are equipped with a "cloud seat" feature, offering four modes including zero-gravity, reclining, rotating, and professional massage, with 22 massage points providing eight different massage techniques [5]. - ZEEKR has partnered with the renowned British audio brand Naim to create the highest power car audio system globally, with a peak power of 3,868W and a frequency range of 20Hz-40kHz, featuring 32 top-tier speakers [5]. Performance and Safety - The ZEEKR 9X is built on the world's first luxury electric hybrid architecture, featuring advanced technologies such as the Haohan Super Electric Hybrid and Haohan AI Digital Chassis, which enhance performance, control, safety, and intelligence [7][9]. - It boasts the longest pure electric range, fastest charging, quickest acceleration, and highest top speed among global hybrid SUVs, setting a new benchmark for luxury hybrid SUVs [9]. - The vehicle incorporates four integrated structural innovations for comprehensive safety protection, exceeding national standards [9]. Market Position and Strategy - The ZEEKR brand aims to break the dominance of foreign brands in the 500,000+ RMB luxury car market, leveraging its strong supply chain from Geely to establish itself as a leader in the high-end automotive sector [9]. - With the rise of national consumer confidence and demand for high-end products, ZEEKR is positioned to redefine the luxury SUV market with its flagship model, the ZEEKR 9X, and aims to contribute a new paradigm to the global luxury car market [9][10].

Core Insights - The 2025 Chengdu Auto Show has officially opened, showcasing the launch of the Zeekr 9X, which is available for pre-order in three versions: Max, Ultra, and Hyper, with starting prices of 479,900 yuan, 499,900 yuan, and 569,900 yuan respectively [1] Group 1: Product Features - The Zeekr 9X is developed with a luxury MPV space concept, featuring a three-row six-seat layout, with a cabin area of 6.3 square meters and an average space per person of 1.05 square meters, the largest in its class [1] - It includes wide-body doors that open nearly 90 degrees and is equipped with hidden electric footrests, making it user-friendly for the elderly and children [1] - The vehicle features a world-first 17-inch 3K ultra-clear OLED wing-style sliding screen, resolving conflicts between rear ceiling screens and sunroof openings [1] - All seats in the Zeekr 9X are made of ultra-soft NAPPA full-grain leather and support multi-angle electric adjustments, with the third row capable of reclining up to 135 degrees and the largest electric sliding range in its class at 140mm [1] Group 2: Technological Advancements - The Zeekr 9X boasts several global firsts in technology, including the longest pure electric range, fastest charging, quickest acceleration, and highest top speed among global hybrid SUVs [2] - It redefines the luxury hybrid SUV value benchmark with all-terrain capability comparable to million-level luxury SUVs [2] - In terms of safety, the Zeekr 9X features an industry-first integrated structure that provides comprehensive safety protection, exceeding national standards and setting a new safety benchmark in the hybrid sector [2]