当地时间1月6日，2026年国际消费电子展（CES）在美国拉斯维加斯正式启幕，极氪携9系豪华双旗舰——极氪9X、009光辉典藏版亮相。两款车型完成海 外首秀，展示了吉利近30年造车最顶尖的技术成果，包括浩瀚-S豪华电混架构、浩瀚AI数字底盘、千里浩瀚高阶智驾等自研技术。 CES展会现场，豪华旗舰SUV极氪9X、豪华旗舰MPV极氪009光辉典藏版，吸引全球媒体围观，展台人山人海。有美国网友在线求极氪9X在美上市，相关话 题持续霸屏社交平台热搜，9X在海外求购呼声四起，成此次CES最大"搅局者"。 与此同时，海外权威媒体British Journal、European Business Review等报道评价称，中国高端汽车市场正被本土豪华新能源品牌主导，以极氪为代表的新能源 豪华品牌正以技术硬实力引发全球关注。 极氪9X高端市场破局：高端用户购车风潮已改变 《British Journal》报道中强调，过去数十年由欧洲豪华品牌垄断高端市场的格局已被打破，以极氪9X为代表的中国电动旗舰，正以"8万美元以上的定价"进 入高端市场，用技术实力挑战传统巨头，成为中国品牌在高端SUV市场的"破局者"。 多家外媒报道称，中 ...

当地时间1月6日，2026年国际消费电子展（CES）在美国拉斯维加斯正式启幕，极氪携9系豪华双旗舰 ——极氪9X、009光辉典藏版亮相。两款车型完成海外首秀，展示了吉利近30年造车最顶尖的技术成 果，包括浩瀚-S豪华电混架构、浩瀚AI数字底盘、千里浩瀚高阶智驾等自研技术。 CES展会现场，豪华旗舰SUV极氪9X、豪华旗舰MPV极氪009光辉典藏版，吸引全球媒体围观，展台人 山人海。有美国网友在线求极氪9X在美上市，相关话题持续霸屏社交平台热搜，9X在海外求购呼声四 起，成此次CES最大"搅局者"。 与此同时，海外权威媒体British Journal、European Business Review等报道评价称，中国高端汽车市场正 被本土豪华新能源品牌主导，以极氪为代表的新能源豪华品牌正以技术硬实力引发全球关注。 极氪9X高端市场破局：高端用户购车风潮已改变 《British Journal》报道中强调，过去数十年由欧洲豪华品牌垄断高端市场的格局已被打破，以极氪9X 为代表的中国电动旗舰，正以"8万美元以上的定价"进入高端市场，用技术实力挑战传统巨头，成为中 国品牌在高端SUV市场的"破局者"。 多家外媒报道 ...

极氪携9系豪华双旗舰——极氪9X及009光辉典藏版亮相CES 2026，完成海外首秀。极氪9X作为上 市新车，12月交付破万辆，单车均价达到53.8万。两款车型承载了吉利技术成果，包括浩瀚- S豪华电混 架构、浩瀚AI数字底盘等。目前，极氪已进入50多个国家和地区，全球门店突破640家。回归一个吉利 后，极氪专注豪华赛道，推动中国智造走向世界舞台。 ...

新浪科技讯 1月8日中午消息，极氪携9系豪华双旗舰——极氪9X及009光辉典藏版亮相CES 2026，完成 海外首秀。极氪9X作为上市新车，12月交付破万辆，单车均价达到53.8万。 两款车型承载了吉利技术成果，包括浩瀚- S豪华电混架构、浩瀚AI数字底盘等。目前，极氪已进入50 多个国家和地区，全球门店突破640家。回归一个吉利后，极氪专注豪华赛道，推动中国智造走向世界 舞台。 责任编辑：江钰涵 两款车型承载了吉利技术成果，包括浩瀚- S豪华电混架构、浩瀚AI数字底盘等。目前，极氪已进入50 多个国家和地区，全球门店突破640家。回归一个吉利后，极氪专注豪华赛道，推动中国智造走向世界 舞台。 责任编辑：江钰涵 新浪科技讯 1月8日中午消息，极氪携9系豪华双旗舰——极氪9X及009光辉典藏版亮相CES 2026，完成 海外首秀。极氪9X作为上市新车，12月交付破万辆，单车均价达到53.8万。 ...

2025年，中国汽车市场进入结构性变革深化期，市场竞争更趋白热化、技术迭代持续加速、消费需求分化升级，叠加全球贸易环境复杂化与供应链重构的双 重压力，行业淘汰赛进程不断加快……面对一系列的严峻挑战，吉利汽车集团依托于"一个吉利"战略的深度整合与全面落地，以吉利、领克、极氪多品牌协 同聚能的强大体系力穿越周期，释放强劲的发展韧性，不仅圆满收官"智能吉利"2025战略，更交出了年度总销量超302万辆、同比增长39%，新能源销量近 169万辆、同比增长90%，累计销量破2000万辆的出色答卷。这持续创新高的里程碑背后，印证了"一个吉利"战略的前瞻性与实践成效，标志着吉利汽车集 团以战略协同为核心，在产品矩阵创新、全域AI技术突破、全球化生态拓展等领域实现体系化突破，以"韧稳行远"的增长态势，为中国汽车产业在变革中实 现高质量韧性发展树立了可借鉴的实践范本。 9款全新智能新能源车、数十款产品焕新，油电齐发力强化韧性增长底气 在汽车行业转型深化、市场竞争格局重构的2025年，产品矩阵的系统性构建与价值升级，是吉利汽车集团穿越周期、实现高质量韧性增长的核心支撑。这一 年，吉利汽车集团以"全品类覆盖、多品牌协同、技术全赋能 ...

Core Viewpoint - The article highlights various marketing strategies and initiatives taken by different automotive brands in China during September 2025, showcasing how they leverage significant events and collaborations to enhance brand visibility and consumer engagement [4][5][6]. Group 1: Red Flag's Marketing Strategy - Red Flag's actions during the 93rd National Day parade included returning nearly 80 ceremonial cars to their owners, accompanied by a thank-you letter and a detailed vehicle inspection, which fostered a sense of pride among car owners [4][5]. - The brand's approach of combining emotional marketing with tangible actions has created a strong connection between the owners and the Red Flag brand, setting it apart from competitors who also attempted to capitalize on the event [5][6]. Group 2: Deep Blue's Brand Positioning - Deep Blue launched a promotional video titled "Running Chinese Cars," which honored 27 automotive brands while subtly positioning itself, emphasizing the collective growth of the Chinese automotive industry [6][9]. - The marketing strategy reflects a shift from aggressive competition to a more collaborative approach, aligning with the brand's new identity as a state-owned enterprise [9][10]. Group 3: Zeekr's Global Outreach - Zeekr hosted a "Global First Luxury Electric Car Diplomat Experience" event, inviting diplomats from 40 countries to experience its vehicles, aiming to establish a strong association with luxury and enhance its global presence [11][12]. - The event generated significant online engagement, with related topics on social media reaching over 210 million views, indicating a successful branding effort [14]. Group 4: NIO Day 2025 - NIO Day 2025 focused on the theme of "Growth," involving extensive user participation in creating a song and documentary, which reflects the brand's commitment to community and user engagement [15][17]. - The event was strategically timed to address year-end sales pressures and improve brand perception amidst challenges faced earlier in the year [17][18]. Group 5: Lantu's Cultural Integration - Lantu's "Era Fashion Night" showcased its vehicles in a culturally rich setting, emphasizing the integration of Chinese aesthetics with modern technology, aiming to establish a unique brand identity [19][20]. - The event highlighted Lantu's commitment to creating a luxury brand that resonates with Chinese cultural values, which is crucial in a competitive high-end market [22]. Group 6: Li Auto's Brand Evolution - Li Auto announced a partnership with celebrity Yi Yangqianxi, marking a shift in its marketing strategy from product-driven to a dual approach that includes brand ambassadors to attract younger consumers [23][26]. - This change comes in response to declining sales and aims to reposition the brand in the eyes of a younger demographic, enhancing its appeal [26][27]. Group 7: Leap Motor's Innovative Collaboration - Leap Motor collaborated with IKEA for a pop-up event, focusing on the concept of "space" in automotive design, which aligns with contemporary consumer preferences for lifestyle-oriented products [28][31]. - The event successfully increased foot traffic and sales, demonstrating the effectiveness of experiential marketing in the automotive sector [31]. Group 8: Great Wall's Endurance Race - Great Wall Motors' founder participated in a challenging endurance race, showcasing the reliability of its vehicles and reinforcing the brand's commitment to quality and performance [32][36]. - This hands-on approach by the founder enhances brand credibility and connects with consumers on a personal level, promoting a culture of adventure and resilience [36][37]. Group 9: BYD's Youth Engagement - BYD's "I Di New Generation 2025" event aimed to reshape its image by highlighting the talents of its young employees, fostering a connection with the younger audience [38][41]. - The initiative reflects BYD's strategy to engage with younger consumers through innovative and entertaining formats, moving away from traditional marketing methods [41]. Group 10: Xiaomi's Strategic Shift - Xiaomi's founder delivered a speech outlining the company's strategic shift towards becoming a "hardcore technology company," aiming to redefine its market position amidst challenges in the automotive sector [42][45]. - The speech, however, faced criticism for lacking substance and failing to address product-related issues, which negatively impacted investor confidence [45][46].

Core Insights - The recent luxury electric vehicle tasting event in Beijing showcased the Zeekr 9X, which received high praise from ambassadors of 40 countries, including Qatar, Saudi Arabia, and the UAE, highlighting China's advancements in high-quality electric vehicles [1][4] - The Zeekr 9X and Zeekr 009 Glorious Edition represent China's high-end luxury brand in the new energy era, emphasizing original flagship aesthetics, advanced technology, and luxurious experiences [4][11] Group 1 - The tasting event featured the Zeekr 9X, which impressed attendees with its design, luxury features, and low energy consumption due to its super hybrid solution [1][4] - Ambassadors expressed astonishment at the luxury and intelligence of the Zeekr 9X, with one ambassador even reciting a Chinese poem to convey their admiration [1][4] - The Zeekr 9X's spacious interior, innovative design inspired by ancient Chinese architecture, and advanced AI operating system were highlighted as key features that redefine luxury in the SUV segment [7][11] Group 2 - The Zeekr 9X achieved a record of 42,667 pre-orders within one hour of its announcement, indicating strong market demand and the potential to disrupt traditional luxury car brands [11] - The Zeekr 009 Glorious Edition, priced at 899,000 yuan, is positioned as a top-tier luxury vehicle, appealing to successful individuals and further solidifying Zeekr's presence in the high-end market [11] - The combination of the Zeekr 9X and Zeekr 009 aims to reshape the global luxury car market, showcasing China's capabilities in high-end manufacturing and design [11]

Core Viewpoint - The ZEEKR 9X, a new flagship ultra-luxury SUV, has officially launched its pre-sale at the 2025 Chengdu International Auto Show, with prices starting from 479,900 RMB for the Max version, 499,900 RMB for the Ultra version, and 569,900 RMB for the Hyper version [1][2]. Design and Features - The ZEEKR 9X is designed with a luxury MPV space concept, featuring a three-row six-seat layout with a cabin area of 6.3 square meters, providing the largest per capita space in its class at 1.05 square meters [2][3]. - It incorporates a "theater-style" cabin layout with a total glass area of 4.2 square meters and the largest sunroof area in a full-size SUV at 1.32 square meters, designed specifically for third-row passengers [3]. - The vehicle features a unique integrated heat-formed sunroof reinforcement ring, allowing the roof to withstand 4.2 times its weight while addressing the limitations of traditional panoramic sunroofs [3]. Comfort and Technology - All seats are made from ultra-soft NAPPA leather and support multiple electric adjustments, with the third row capable of reclining up to 135 degrees and featuring the largest electric sliding range in its class at 140mm [5]. - The second-row seats are equipped with a "cloud seat" feature, offering four modes including zero-gravity, reclining, rotating, and professional massage, with 22 massage points providing eight different massage techniques [5]. - ZEEKR has partnered with the renowned British audio brand Naim to create the highest power car audio system globally, with a peak power of 3,868W and a frequency range of 20Hz-40kHz, featuring 32 top-tier speakers [5]. Performance and Safety - The ZEEKR 9X is built on the world's first luxury electric hybrid architecture, featuring advanced technologies such as the Haohan Super Electric Hybrid and Haohan AI Digital Chassis, which enhance performance, control, safety, and intelligence [7][9]. - It boasts the longest pure electric range, fastest charging, quickest acceleration, and highest top speed among global hybrid SUVs, setting a new benchmark for luxury hybrid SUVs [9]. - The vehicle incorporates four integrated structural innovations for comprehensive safety protection, exceeding national standards [9]. Market Position and Strategy - The ZEEKR brand aims to break the dominance of foreign brands in the 500,000+ RMB luxury car market, leveraging its strong supply chain from Geely to establish itself as a leader in the high-end automotive sector [9]. - With the rise of national consumer confidence and demand for high-end products, ZEEKR is positioned to redefine the luxury SUV market with its flagship model, the ZEEKR 9X, and aims to contribute a new paradigm to the global luxury car market [9][10].

Core Viewpoint - The Zeekr 9X, a new flagship ultra-luxury SUV from the Zeekr brand, has officially launched its pre-sale at the 2025 Chengdu International Auto Show, with prices starting from 479,900 yuan [1] Group 1: Product Features - The Zeekr 9X features a full-size luxury SUV design with a three-row six-seat layout, offering a cabin area of 6.3 square meters and an average space of 1.05 square meters per person, achieving the "largest in class" [3] - The vehicle includes a nearly 90° rear door opening angle, hidden electric foot pedals, and a specially designed rear central aisle for easy passenger access [3] - The SUV boasts a total glass area of 4.2 square meters and a sunroof area of 1.32 square meters, enhancing interior visibility [3] - It is equipped with a 17-inch 3K ultra-clear OLED screen with a response time of 3 milliseconds and a refresh rate of 90Hz, allowing for adjustable viewing angles [3] Group 2: Interior Comfort and Technology - The seats are made of ultra-soft NAPPA leather and support multiple electric adjustments, with the third row able to recline up to 135° [3] - The second row features "cloud seats" with four modes: zero gravity, Eames lounge chair, rotation, and professional massage, including a unique four-way adaptive lumbar support with 22 massage points [3] - The audio system, developed in collaboration with Naim, has a peak power of 3,868W and includes 32 speakers, supporting Dolby Atmos for an immersive sound experience [5] Group 3: Performance and Innovation - The Zeekr 9X is built on the Haohan-S luxury electric hybrid architecture, featuring advanced technologies for performance, handling, safety, and intelligence [5] - It is powered by a 2.0T super electric hybrid engine and three electric motors, achieving a pure electric range of 380 kilometers under CLTC standards [5] - The vehicle aims to redefine the global luxury car market with its flagship aesthetic design and advanced features [5] Group 4: Brand Strategy and Future Plans - Zeekr plans to continue focusing on "original design + technology" as its core strategy, enhancing its product and ecosystem layout to drive the evolution of the global automotive industry [8]

Core Viewpoint - The delivery ceremony of the Zeekr 009 Glorious Edition, China's first airborne car delivery, took place on a private jet, highlighting the luxury and innovative experience of the vehicle [1][3]. Group 1: Product Features - The official starting price of the Zeekr 009 Glorious Edition is 899,000 yuan, featuring luxurious elements such as gold accents and high-quality materials, appealing to high-end consumers [1]. - The vehicle is designed with safety and comfort in mind, including a unique one-piece cast C-ring seat that secures rear seats to the aluminum body, ensuring passenger safety [5]. - It boasts the world's first LC privacy dimming glass, which can switch from bright to dark in one second, with a UV blocking rate of 99.9% and a shading rate of 99.5% [5]. - The seats are made from ultra-soft aniline leather, featuring 11 layers and 12 ergonomic support zones, providing 20 massage points and a graphene thermal SPA experience [5]. Group 2: Market Position and Consumer Insights - The Zeekr 009 Glorious Edition is favored by high-end users, with a significant portion of buyers being executives and entrepreneurs, predominantly male [1][3]. - The vehicle's performance is notable, being the fastest accelerating MPV globally, achieving 0-100 km/h in just 3.9 seconds, and equipped with a battery that allows for over 500 km of range in just 11.5 minutes of charging [5]. - The penetration rate of new energy vehicles in China has surpassed 50%, with domestic brands like Zeekr capturing a significant share of the 600,000 yuan market segment, indicating a shift in consumer preferences towards local luxury vehicles [6].