Group 1 - Mercedes-Benz faces severe challenges in the second half of the year after a significant 14% year-on-year decline in sales in China during the first half [2] - In July, Mercedes-Benz's retail sales in China dropped to 26,653 units, a month-on-month decline of over 40%, marking the first time in five years that monthly sales fell below 27,000 units [2] - All models sold by Mercedes-Benz in July failed to exceed 10,000 units, with the highest-selling model, the E-Class, reaching only 7,700 units [2] Group 2 - The luxury car market is facing transformation challenges due to the rapid development of new energy vehicles, with brands like AITO, Li Auto, and NIO gaining market share [2] - Mercedes-Benz has significantly reduced its terminal prices, with discounts of up to 120,000 yuan for the C-Class and 100,000 yuan for the E-Class, indicating a shift in pricing strategy [2] - In the electric vehicle sector, the brand's premium pricing from fuel vehicles has not translated to electric models, with the EQA and EQB seeing drastic price cuts and low sales figures of 103 and 233 units respectively in July [3] Group 3 - Mercedes-Benz plans to integrate its EQ series back into the mainstream product lineup, with the launch of a new electric model based on the pure electric MMA platform set for this fall [3] - The company aims to introduce 36 new models by 2027, including 17 electric vehicles and 7 models specifically for the Chinese market [3]