享界S9所在的30万元以上的豪华车市场中，在自主品牌冲击下，部分传统豪华车产品销量下降。中国 汽车流通协会专家李颜伟披露的数据显示，今年1月~9月，30万元以上市场以及豪华车市场销量同比下 降约12%，主要受经济大环境影响，这一市场的整体规模在萎缩。 此次推出的新享界S9，涵盖增程、纯电共4个版本车型，售价区间为30.98万～36.98万元。享界S9于 2024年8月上市，以起售价39.98万元切入行政轿车赛道，对标奔驰E级、宝马5系等传统豪华车型。但受 限于新品牌认知度尚未充分建立、价格高于同级竞品，叠加智能辅助驾驶功能在商务场景中未达到有效 卖点等因素，享界S9上市后销量未达预期。 2025年4月，享界S9推出增程版车型将起售价拉低至30.98万元，同步完成车身加宽与智能辅助驾驶软硬 件升级，此后享界S9的销量小幅上涨。直到鸿蒙智行在今年9月份推出首款旅行车享界S9T后，享界销 量迎来转折点。余承东称，享界S9T上市66天大定破3万辆。 此次新款享界S9在配置上全面升级，搭载全新华为途灵平台、乾昆智驾ADS 4系统，起售价与S9T保持 一致，两者组成"旗舰9系双子星"。 11月20日，鸿蒙智行旗下享界新S ...

Core Insights - The article provides a comprehensive overview of new vehicle launches scheduled for November 2025, detailing various manufacturers, models, and specifications [2][4][8]. Group 1: Manufacturer and Model Details - Beijing Benz will launch the Mercedes-Benz E-Class on November 7, 2025, with a price range of 429,800 to 599,800 CNY, featuring a 2.0T engine and a 9-speed automatic transmission [8]. - Beijing Hyundai's ix35 is set to debut on November 7, 2025, priced between 121,800 and 142,800 CNY, equipped with a 2.0L engine and a 6-speed automatic transmission [16]. - Tesla China will introduce the Model Y on November 8, 2025, with a starting price of 288,500 CNY, featuring a pure electric powertrain and an EVT transmission [23]. - GAC Aion's UT Super will launch on November 9, 2025, priced at 89,900 CNY, featuring a pure electric powertrain and an EVT transmission [31]. - Changan Automobile's Qiyuan A06 will be available on November 9, 2025, with prices ranging from 109,900 to 149,900 CNY, offering both pure electric and range-extended options [39]. - Dongfeng Motor's Yipai eπ007 will launch on November 10, 2025, with a price range of 144,900 to 154,900 CNY, featuring both range-extended and pure electric variants [46]. - Chery Automobile's Tiggo 8 will be released on November 10, 2025, with prices from 99,900 to 129,900 CNY, powered by a 1.6T engine [54]. - GAC Trumpchi's E8 will debut on November 11, 2025, priced at 232,800 CNY, featuring a plug-in hybrid powertrain [62]. - SAIC-GM-Wuling's Hongguang MINI EV will launch on November 11, 2025, with a price of 55,800 CNY, featuring a pure electric powertrain [70]. - Zhiji Automobile's LS9 will be available on November 12, 2025, with prices ranging from 332,800 to 362,800 CNY, featuring a 1.5T range-extended engine [78]. - SAIC-GM-Wuling's Xingguang 730 will launch on November 12, 2025, with prices from 73,000 to 109,800 CNY, offering various powertrain options [86]. - Dongfeng Liuzhou's Fengxing Yacht New Energy will debut on November 13, 2025, priced between 154,900 and 159,900 CNY, featuring a plug-in hybrid powertrain [94]. - Beijing Off-road's BJ40 will launch on November 13, 2025, with a price of 204,800 CNY, featuring a 1.5T range-extended engine [102]. - BYD's Seal 06 will be available on November 14, 2025, with prices ranging from 96,800 to 106,800 CNY, featuring a 1.5L plug-in hybrid engine [110]. Group 2: Technical Specifications - The Mercedes-Benz E-Class will have dimensions of 5,092 mm in length, 1,880 mm in width, and 1,493 mm in height, with a wheelbase of 3,094 mm [8]. - The Hyundai ix35 will measure 4,475 mm in length, 1,850 mm in width, and 1,665 mm in height, with a wheelbase of 2,680 mm [16]. - The Tesla Model Y will have dimensions of 4,797 mm in length, 1,920 mm in width, and 1,624 mm in height, with a wheelbase of 2,890 mm [23]. - The GAC Aion UT Super will measure 4,270 mm in length, 1,850 mm in width, and 1,575 mm in height, with a wheelbase of 2,750 mm [31]. - The Changan Qiyuan A06 will have dimensions of 4,885 mm in length, 1,916 mm in width, and 1,496 mm in height, with a wheelbase of 2,922 mm [39]. - The Dongfeng Yipai eπ007 will measure 4,880 mm in length, 1,915 mm in width, and 1,476 mm in height, with a wheelbase of 2,915 mm [46]. - The Chery Tiggo 8 will have dimensions of 4,749 mm in length, 1,880 mm in width, and 1,710 mm in height, with a wheelbase of 2,825 mm [54]. - The GAC Trumpchi E8 will measure 4,920 mm in length, 1,900 mm in width, and 1,760 mm in height, with a wheelbase of 2,930 mm [62]. - The SAIC-GM-Wuling Hongguang MINI EV will have dimensions of 3,256 mm in length, 1,510 mm in width, and 1,578 mm in height, with a wheelbase of 2,190 mm [70]. - The Zhiji LS9 will measure 5,279 mm in length, 2,000 mm in width, and 1,806 mm in height, with a wheelbase of 3,160 mm [78]. - The SAIC-GM-Wuling Xingguang 730 will have dimensions of 4,910 mm in length, 1,850 mm in width, and 1,760 mm in height, with a wheelbase of 2,910 mm [86]. - The Dongfeng Fengxing Yacht will measure 4,850 mm in length, 1,900 mm in width, and 1,740 mm in height, with a wheelbase of 2,900 mm [94]. - The Beijing BJ40 will have dimensions of 4,790 mm in length, 1,940 mm in width, and 1,964 mm in height, with a wheelbase of 2,760 mm [102]. - The BYD Seal 06 will measure 4,830 mm in length, 1,875 mm in width, and 1,495 mm in height, with a wheelbase of 2,790 mm [110].

Core Insights - The new Cadillac CT6 is launched with a starting price of 289,900 yuan, aiming to reshape the luxury mid-large sedan market [1] Group 1: Product Features - The CT6 focuses on "million-level configuration democratization," featuring the fourth-generation MRC electromagnetic suspension, which scans road conditions 1,000 times per second and adjusts damping instantly [1] - It is equipped with a fully imported longitudinal 10-speed transmission and an mLSD limited-slip differential, enhancing its performance [1] Group 2: Market Context - The luxury mid-large car market is undergoing a restructuring phase, with BBA (BMW, Benz, Audi) still dominating but facing challenges [1] - In 2024, BMW 5 Series sales are projected to decline by nearly 50,000 units year-on-year, while Mercedes E-Class and Audi A6L rely on terminal discounts to maintain sales, with entry prices exceeding 360,000 yuan [1] - Domestic electric models like BYD Han and Xiaomi SU7 are rapidly rising, putting significant pressure on traditional fuel luxury cars [1] Group 3: Strategic Positioning - Cadillac aims to break through the market with a strategy of "technological downscaling + price resetting," offering a starting price nearly 80,000 yuan lower than BBA competitors [1] - The company also provides unique benefits such as "free vehicle replacement for damages over 30%," creating a differentiated advantage [1] - This strategy targets not only BBA fuel vehicle users but also seeks to capture market share amidst the rising tide of electric vehicles by offering high-end configurations in fuel cars [1]

Sales Performance - The S9T has generated significant interest, with 75 units sold last month and 27 pre-orders placed before the National Day holiday [2][3] - The most popular configurations are the range-extended Max with a price of 324,800 and the pure electric Max long-range at 329,800 [3] - The best-selling colors are "仙踪绿" (Mystic Green), "寰宇红" (Cosmic Red), and "鎏金黑" (Golden Black) [3][16] Customer Demographics - Customers are primarily divided into two groups: those transitioning from the S9 and those specifically interested in travel vehicles [3] - Notable customers include a graduate student who prefers the S9T for its travel capabilities and a textile factory owner who initially considered luxury brands but was swayed by the S9T's features [6][8] Competitive Analysis - The main competitors identified are the Tesla Model Y and NIO ET5T, although customers often compare various models based on budget rather than fixed competitors [11][12] - The S9T is perceived as a strong alternative to traditional luxury brands, with customers associating it with high-quality manufacturing due to its collaboration with BAIC [6][8] Customer Feedback - Common complaints from customers include concerns about noise insulation due to frameless doors, visibility issues with the steering wheel obstructing the instrument panel, and limited trunk space [18] - Maintenance costs for the range-extended version are approximately 700 yuan per service, while the pure electric version costs around 650 yuan every 20,000 kilometers [20] Marketing and Promotions - The company offers promotional activities for car owners, including points for referrals that can be redeemed for discounts [21] - There are strict price controls on the new model, with penalties for dealerships that offer unauthorized discounts [21]

Core Viewpoint - The article discusses the significant shift in the Chinese luxury car market, highlighting the decline of traditional German brands (BBA: BMW, Benz, Audi) due to the rapid rise of domestic electric vehicle brands, particularly in the entry-level and mid-range luxury segments [3][4][10]. Group 1: Market Dynamics - Over the past two decades, BBA has established itself as a symbol of luxury in China, but is now losing market share in the entry-level luxury sedan segment, where prices have dropped significantly [3][4]. - In the first half of 2025, the sales of Benz C-Class and Audi A4L fell by 16% and 27% respectively, while BMW 3 Series saw a slight increase [3]. - The market share of new energy vehicles in the 200,000 to 300,000 yuan price range has increased from 60% to 63.3% year-on-year, further squeezing the market for traditional luxury entry-level cars [3][4]. Group 2: Financial Impact - BBA's financial performance has been adversely affected, with Benz's net profit dropping by 55.8%, Audi's by 37.5%, and BMW's by 29% in the first half of 2025 [4]. - The mid-range luxury sedan market is also experiencing price cuts, with the entry-level BMW 5 Series seeing a price reduction of 40% [4]. Group 3: Competition from Domestic Brands - Domestic brands like NIO and BYD are increasingly targeting the ultra-luxury market, with models like the NIO ET9 and BYD's Yangwang U8 directly competing with BBA's offerings [4][5]. - NIO's ET9 surpassed BMW 7 Series and Audi A8L in sales shortly after its launch, indicating a shift in consumer preference [5]. - The Huawei-backed ZunJie S800 received over 14,000 pre-orders within 109 days, suggesting a strong market response that could challenge BBA's dominance [5][19]. Group 4: Historical Context and Future Outlook - The luxury car market in China has evolved significantly from 2010 to 2020, with BBA's market share dropping from 94.03% in 2012 to 63% in 2020 [7][10]. - By 2024, BBA's combined market share is projected to fall to 35%, while domestic brands like Li Auto and AITO are gaining traction [10]. - The competition in the ultra-luxury segment remains challenging for domestic brands, as they must overcome brand perception issues and establish a strong market presence [24][26].

Core Viewpoint - Mercedes-Benz is facing significant challenges in the Chinese market, with a notable decline in sales and increasing competition from domestic brands, highlighting the need for accelerated transformation in electric and intelligent vehicle offerings [2][4][5] Group 1: Sales Performance - In July, Mercedes-Benz's retail sales in China were only 26,653 units, a month-on-month decline of over 40%, marking a five-year low and falling below the 27,000-unit threshold for the first time [2] - Compared to the worst sales figures in the past three years of 36,000 units, July's sales were down by over 9,000 units, with competitors BMW and Audi significantly outperforming Mercedes-Benz, selling 40,190 and 37,600 units respectively [2] Group 2: Market Challenges - The decline in sales is attributed to both internal and external factors, including the rise of domestic brands like Wuling, Li Auto, and Zeekr, which have captured market share in the 300,000 yuan and above segment [4] - Mercedes-Benz's slow progress in electric and intelligent vehicle technology has further exacerbated the situation, as competitors like Audi have partnered with Huawei to enhance their offerings [4] Group 3: Financial Performance - For the first half of the year, Mercedes-Benz reported a revenue of 66.377 billion euros, a year-on-year decline of 8.6%, and a net profit of 2.688 billion euros, down 55.8% year-on-year [4] - In the Chinese market, total sales for the first half were 293,200 units, reflecting a year-on-year decrease of 14%, with a 19% decline in the second quarter [4] Group 4: Strategic Implications - The current predicament of Mercedes-Benz serves as a microcosm of the challenges faced by traditional luxury car manufacturers amid the automotive industry's transformation [5] - Without accelerating the transition to electric and intelligent vehicles and improving product and service quality, Mercedes-Benz risks relying solely on brand prestige, which could lead to significant challenges in both the Chinese and global markets [5]

Group 1 - Mercedes-Benz faces severe challenges in the second half of the year after a significant 14% year-on-year decline in sales in China during the first half [2] - In July, Mercedes-Benz's retail sales in China dropped to 26,653 units, a month-on-month decline of over 40%, marking the first time in five years that monthly sales fell below 27,000 units [2] - All models sold by Mercedes-Benz in July failed to exceed 10,000 units, with the highest-selling model, the E-Class, reaching only 7,700 units [2] Group 2 - The luxury car market is facing transformation challenges due to the rapid development of new energy vehicles, with brands like AITO, Li Auto, and NIO gaining market share [2] - Mercedes-Benz has significantly reduced its terminal prices, with discounts of up to 120,000 yuan for the C-Class and 100,000 yuan for the E-Class, indicating a shift in pricing strategy [2] - In the electric vehicle sector, the brand's premium pricing from fuel vehicles has not translated to electric models, with the EQA and EQB seeing drastic price cuts and low sales figures of 103 and 233 units respectively in July [3] Group 3 - Mercedes-Benz plans to integrate its EQ series back into the mainstream product lineup, with the launch of a new electric model based on the pure electric MMA platform set for this fall [3] - The company aims to introduce 36 new models by 2027, including 17 electric vehicles and 7 models specifically for the Chinese market [3]

Core Insights - The luxury automotive market is experiencing a significant shift as traditional brands like BBA (BMW, Benz, Audi) face declining sales, while domestic new energy luxury vehicles are gaining market share [1][6][8] - The overall market for luxury vehicles is not shrinking; instead, it is expanding, with a notable increase in the penetration rate of luxury cars in China [8][11] Sales Decline - In the first half of the year, luxury brands, including BBA, reported a decline in sales, with BMW down 15.5%, Mercedes-Benz down 14%, and Audi down 10.2% [6][11] - The import of luxury vehicles also saw a significant drop, with June imports down 30% year-on-year and a total of 220,000 imported vehicles in the first half, a 32% decrease [3][4] Market Dynamics - The luxury car market has grown from 1.45 million units in 2016 to 5.11 million units in 2024, with market penetration increasing from under 6% to 18.5% [8] - Domestic brands are increasingly competing with traditional luxury brands, with companies like Li Auto and NIO showing strong sales figures [8][11] Price Segmentation - In the price range of 300,000 to 400,000 yuan, traditional luxury brands still hold a significant share, but new energy vehicles are gaining ground, with a market share of 52.5% in July [10][11] - In the segment above 400,000 yuan, traditional luxury brands maintain a higher market share, but there is a noticeable decline in their dominance [10][11] Tax Implications - Recent tax changes may impact the sales of traditional luxury brands, as the threshold for luxury car taxation has been lowered, potentially leading to increased costs for consumers [13] - Experts suggest that traditional luxury brands need to enhance their competitive edge by focusing on performance and smart features to retain market share [13]

Core Viewpoint - The financial results for the first half of 2025 from major European automakers Volkswagen, Mercedes-Benz, and BMW show significant declines in revenue and profit, attributed to factors such as U.S. tariffs and intense competition in the Chinese market [1][3][9]. Financial Performance Summary - Mercedes-Benz reported a revenue of €72.6 billion (approximately ¥597.9 billion) for the first half of 2025, a decrease of 8.6% year-on-year, with a net profit of €2.7 billion (approximately ¥222.3 billion), down 55.8% compared to the previous year [3]. - Volkswagen's second-quarter revenue was €80.81 billion (approximately ¥665.4 billion), a 3% decline year-on-year, with an operating profit of €3.83 billion (approximately ¥315.3 billion), down 29.4% [3]. - BMW's total sales revenue for the first half of 2025 was €67.7 billion (approximately ¥557.5 billion), a decrease of 8% year-on-year, with a net profit of €4 billion (approximately ¥329.3 billion), down 29% [3]. Sales Performance Summary - Mercedes-Benz's global sales fell by 8% to 1.076 million units in the first half of 2025, with a 14% decline in China, a 6% decline in the U.S., and a 3% decline in Europe [4]. - BMW's global sales decreased by 0.5% to 1.207 million units, with a 15.5% drop in China, although sales in Europe increased by 8.2% [4][6]. Market Challenges - Both Mercedes-Benz and BMW cited U.S. tariffs and fierce competition in the Chinese market as key factors contributing to their declining performance [3][6]. - The impact of U.S. tariffs has been particularly severe, with Volkswagen experiencing a 16% drop in sales in North America and an estimated cost increase of €1.3 billion (approximately ¥10.7 billion) due to tariffs [9][12]. Strategic Responses - Despite the poor financial performance, the companies remain committed to their transformation strategies, with BMW leading in electric vehicle sales, reporting an 18.5% increase in sales of electric and plug-in hybrid models [8]. - Mercedes-Benz and Volkswagen are implementing cost-control measures and restructuring plans to mitigate financial losses, including layoffs and strategic shifts [12][13].

Core Insights - The article discusses the evolving attitudes of different generations towards car ownership in China, highlighting a shift from traditional brand loyalty to a focus on personal preferences and emotional value among younger consumers [6][14][19]. Group 1: Market Trends - The automotive market in China is entering a new cycle, with an increase in younger consumers purchasing cars primarily for enjoyment rather than practicality [5][28]. - The number of cars owned in China has significantly increased, with the total reaching 3.52 billion by 2025, indicating a growing trend towards car ownership [26][28]. Group 2: Consumer Behavior - Younger consumers, such as those in their twenties and thirties, prioritize personal interests and emotional satisfaction over brand prestige when choosing vehicles [19][21]. - There is a notable generational divide in car preferences, with older generations favoring established brands and luxury vehicles, while younger buyers are more open to new and less traditional options [14][15][19]. Group 3: Cultural Shifts - The article suggests that the current generation views cars similarly to technology products, focusing on features and personal enjoyment rather than traditional status symbols [19][21]. - The emergence of a distinct automotive culture in China is highlighted, as younger consumers engage in social activities centered around their vehicles, reflecting a shift in how cars are perceived in society [28].