大家好，我是 蔚来的销售顾问 ，今天 聊聊全新上市的蔚来ES8，看看这款车的具体情况。 销量如何?卖 得 最多的是什么配置和颜色？ 全新ES8比上一代差不多便宜了10万，加配的同时还减价了，所以上市就爆火。订车基本上4-5个月才能提车，不过之前有厂家的购置税兜底，所以订单还 比较稳定。 我们是商超体验店，因为这款车上市，热度一下子又起来。之前店里走了一部分同事，这次ES8又重新给了我们信心。 店里卖的基本都是六座版本，卖得最好的是六座行政豪华版，指导价40.68万，其次是六座行政签名版，指导价44.68万。卖得最少的是七座行政豪华版。颜 色方面还是以极夜黑和云白为主。 谁在看这个车？买车用户都是什么样的？ 大多数客户都是开公司的老板。有做建材的、有包工头、有干物流的，也有些是大企业的高管。年龄最集中的是在40-55岁之间，也有少部分35-40岁的， 基本都是男客户。 最近有个客户让我印象比较深，他的情况打破了我的认知。他是做什么行业的，我先卖个关子，一会儿给大家揭晓。 客户年纪和我差不多，有一台老款奥迪Q3，车子已经很多年了，说是25岁生日时送给自己的礼物。他没背景没有学历没有家里帮衬，从农村出来城里创业， ...

关注 「电动车公社」 和我们一起重新思考汽车 今天，社长想和大家聊一台有点特别的车， 沃尔沃 X C70 。 之所以说它特别，一方面是因为在销量成绩出来之前，几乎没人认为它能站上细分榜单前 5 名的位置。在一票中国品牌里，更是显得有些"格格不入"。 毕竟在 XC70 之前，没有任何一台豪华品牌的插混车型，能够突破 5000 台的月销量。 另一方面， XC70 作为一台 "中欧混血" 车型，可能是史上风味最为独特的沃尔沃： 它在北欧的理性和内敛之余，多了几分感性和奔放；在简约的外表下，又隐藏着一个有趣的灵魂。 那么， XC70 究竟有何过人之处？又能否撑起沃尔沃的未来？ 今天，我们就来简单聊一聊。 01. 绕过燃油车的大山？ 该怎么给插混车定价， 对传统品牌来说，一直都是个大难题。 价格定低了， 根本不挣钱。 毕竟 PHEV 相当于在燃油车的基础上增加了一整套三电系统，这都是实打实的成本。哪怕在德国当地卖的"国产车型"，也一样要遵循 电池越大、价格越贵 的原则。 燃油版 5 系和奥迪 A6L ，已经把裸车价打到了 20 多万。如果插混版把价格拉到 3 开头，又要碰上享界 S9/S9T 、腾势 Z9/Z9GT 这 ...

2026年1月1日，宝马中国一则"系统性价值升级"的公告，拉开了豪华车市场新年序幕。 宝马旗下31款主力车型官方调价，旗舰纯电车型i7M70L直降30.1万元，价格从189.9万元跌至159.8万 元；国产M235L首次跌破30万元大关，2系四门轿跑车更是下探至20.88万元，创下宝马在华国产车型价 格新低。 这份覆盖轿车、SUV、电动及高性能全细分市场的降价清单，与其说是"价值升级"，不如说是宝马迫于 2025年在华市场下滑压力，止颓保市的无奈之举。 "不到30万就能买宝马M系列" 中国证券报记者查阅调价清单发现，宝马此次降价幅度与覆盖范围均刷新近年豪华车市场纪录。 宝马此次降价，或源于2025年在华市场持续承压。 数据显示，2025年前三季度，宝马在华累计销量46.5万辆，同比下降11.2%，占全球销量比重26%。这 不仅远逊于其全球市场前三季度2.4%的微增幅度，更成为其全球主要市场中唯一出现两位数下滑的区 域。 此外，宝马的细分车型表现惨淡。中大型SUV市场的"昔日王者"X5，2025年10月销量跌至5498辆，排 名滑至第12位，被理想L9、问界M9等新势力车型取代；作为销量支柱的5系，2025年8 ...

河南郑州最大的保时捷4S店一夜之间被搬空了，老板连夜跑路，一线销售被蒙在鼓里，只留下没地方保养的老车主和交了订金提不到车的准车主。 这虽然是个比较极端的案例，但也侧面展现了传统豪华品牌4S店的生存困境。今年有不少传统豪华品牌车主都在吐槽：店里 曾经精致的自助简餐，如今 大多已被盒饭替代，有些店甚至只剩牛奶、泡面可供选择。 反观一些新兴的自主高端品牌，完全是另一番风景。 "走，去鸿蒙大酒店吃顿好的，顺便看看车。"这已成为今年下半年不少消费者的周末新选择。鸿蒙智行用户中心因提供接近星级酒店标准的免费客餐服 务，被网友戏称为"鸿蒙大酒店"，部分门店高峰时段甚至需要取号排队。 或许是"薅羊毛"的人实在太多，鸿蒙智行最近立下新规：这份"免费餐食"主要面向看车、提车或做售后的客户，且需提前预约、报备人数。 表面上，这只是餐饮标准变化引发的直接市场反馈，但往深了看，这顿饭背后，是传统豪华车的市场份额正在被国产豪车加速蚕食。调研数据显示，今年 问界、理想的意向用户中，分别有36.81%、27.22%来自BBA用户的增换购需求。 NO.1 40万级市场，传统豪华品牌防线失守 上个月，中国豪华车市场最显著的变化，不是某款车的横空 ...

大家好，我是奥迪的销售顾问，今天聊聊A6L。 销量如何?卖 得 最多的是什么配置和颜色？ 当地一共4家同品牌店，我们是成立时间最早也是位置最好的一家 。 问了一下经理， 这个月平均每天 客流 25批，其中有8 批是 看 A6L 的 ，占比接近 30% 。 我们店上个月 卖了1 10 台车， 其中A6L交付了41台，我交了其中的6台，占到我个人 总销量的50% 。 提成比较复杂，全款（包括免息 分期 ）到手大约 300/台，五年贷款 是 500/台， 超过120天 的库存车额外多300，之所以120天才算库存车，是因为店里超过90天的已经很普遍了 。 包含已经在路上运输的，一共接近70台 现车。 其中入门款的40豪华动感仅4台，畅销款的45前驱臻选动感30台，次畅销的45四驱臻选动感25台，剩下的不 到10台车，有45四驱顶配的，还有几台3.0T的。 最多的是畅销款的45前驱臻选动感，指导价格454900这一款。目前所有的A6L不管什么配置，都是清一色的传奇黑，内饰颜色有黑色、深棕色（玛瑙棕）和 浅棕色（欧卡皮棕）三款颜色，其中黑色内饰占比能达到80% 谁在看这个车？买车用户都是什么样的？ 今天正好又温习 了 ...

这场由传统豪华车用户增换购迁移与经销商集体"投票"共同驱动的变局，让"SBBA时代"成为一个新的格局风向。一个诞生仅一年多的新品牌，究竟是如 何快速切入BBA腹地，并试图改写延续数十年的豪华车市场格局？ 随着30万元以上的豪华轿车市场热销榜单，开始出现一个名为"享界"的中国品牌时，一个豪华车消费新趋势或许正在加速到来。 2025年下半年，传统豪华品牌的市场份额继续减少，"轿旅双子星"享界S9/S9T却接连创下纪录，后者11月跻身中大型车豪华轿车市场前四，仅次于BBA车 型。同时，超百家经销商申请加入享界网络，其中九成来自BBA等传统豪华阵营。 这场由传统豪华车用户增换购迁移与经销商集体"投票"共同驱动的变局，让"SBBA时代"成为一个新的格局风向。一个诞生仅一年多的新品牌，究竟是如 何快速切入BBA腹地，并试图改写延续数十年的豪华车市场格局？ "新豪华"品牌，从功能越级到情绪越级 传统豪华品牌的市场地位之所以稳固，依靠的不是有几台爆款车型，而是由品牌历史、奢华材质和动力性能所定义的、延续了数十年的传统豪华车价值体 系。 但在向电动化与智能化转型的过程中，传统豪华品牌正面临一场深刻的价值拷问。一方面，它们在燃油 ...

Core Viewpoint - The luxury car market in China is undergoing significant changes, with traditional luxury brands experiencing a decline in sales, particularly in the 300,000 to 400,000 RMB segment, which has seen a drop of 14.4% [1][3]. Group 1: Market Trends - In the first three quarters of 2025, BMW's deliveries in China fell by 11.2% to 464,000 units, while Mercedes-Benz's sales plummeted by 27% in Q3, leading to an 18% decline to 418,000 units for the first three quarters [3]. - The luxury car segment above 300,000 RMB is facing structural shifts, with Chinese brands attracting customers through competitive pricing and appealing specifications [3][4]. - The decline in sales for traditional luxury brands is not solely due to price competition but reflects a deeper structural change in consumer preferences [3][4]. Group 2: Importance of Sedans - Sedans are considered the cornerstone of luxury brands, providing high profit margins and serving as the brand's identity [6][7]. - Historical examples show that the rise of luxury brands often begins with a groundbreaking sedan, which establishes market dominance and brand prestige [8][9]. - Luxury sedans serve as social symbols, offering a unique "social card" advantage that is difficult to replicate with other vehicle types [10]. Group 3: Strategic Positioning of Xiangjie - Xiangjie aims to penetrate the core market of traditional luxury brands by offering a new product language and luxury logic, challenging the established dominance of BBA [11][12]. - The brand's sales data indicates a strong market presence, with over 6,700 units delivered in October and November 2025, and a target of over 10,000 units in December [13]. - The response from dealers, with over 100 applications from BBA dealers, reflects confidence in Xiangjie's potential to reshape the luxury car market [14]. Group 4: Product Differentiation - The Xiangjie S9 model addresses deep consumer needs that BBA brands have not met, focusing on providing a new luxury experience rather than just competitive specifications [18]. - The S9 offers unique features such as privacy protection and a health-oriented cabin design, elevating the vehicle from a mere transportation tool to a space for relaxation and rejuvenation [19][21]. - The Xiangjie S9T redefines the luxury travel car concept by integrating emotional value and aesthetic appeal, catering to consumers seeking distinctiveness [22][24]. Group 5: Future Outlook - Xiangjie plans to expand its product line to include SUVs and MPVs by 2026, moving from a single product focus to a broader ecological competition strategy [16]. - The collaboration between Beiqi and Huawei aims to create a robust ecosystem that supports continuous technological advancement and market competitiveness [16]. - The emergence of the "SBBA" market structure signifies a shift in luxury car definitions, with Xiangjie positioned to challenge traditional luxury brands effectively [26].

Sales Performance - The company sold a total of 12 vehicles last month, with 5 units of the S9 and 7 units of the S9T sold [3] - The most popular configuration is the Max version, with colors being 寰宇红 (Cosmic Red) and 鎏金黑 (Golden Black) [16] Customer Demographics - The primary customers are business owners who already own multiple SUVs and are looking to purchase sedans [4] - Customers tend to be forward-thinking yet cautious, with a decisive approach to purchasing [6] Competitive Landscape - The S9 competes primarily with the BBA (Benz, BMW, Audi) brands, with a focus on changing the market dynamics in the 300,000 to 400,000 RMB sedan segment [11] - Customers often compare the S9 with the Mercedes E-Class, citing concerns about brand recognition and resale value for electric vehicles [12][14] Customer Preferences - Customers appreciate the interior and handling of the S9, with many recognizing the brand's commitment to quality and technology [8] - The most common reasons for choosing the S9 over competitors include the lack of a comparable offering from BBA with Huawei's intelligent driving technology [8] Pricing and Costs - The starting price for the S9 is 310,000 RMB, with additional costs for the intelligent driving package and insurance bringing the total to approximately 332,000 RMB for the base model [19] - Maintenance costs for the range-extended version are around 700 RMB per service, while the pure electric version costs about 650 RMB per service every 20,000 kilometers [21] Customer Incentives - Existing car owners can receive 10,000 points (equivalent to 1,000 RMB) for recommending purchases [22] - Special incentives are available for large enterprises and military personnel, offering additional points that can be redeemed for discounts [25][26]

上个月，国内乘用车市场新能源渗透率逼近 60% ，自主品牌市占率也冲到 7 成关口，两项数据均创下 历史峰值，但豪华轿车市场却呈现出冷热不均的景象。 一方面，尊界 S800 连续三个月霸榜大型豪华轿车市场，上个月交付超过 2000 辆，相当于保时捷帕拉 梅拉和宝马 7 系（包括 i7 ）之和；但另一方面，放眼整个市场，能与宝马 5 系、奔驰 E 级、奥迪 A6L 正面抗衡的自主品牌新能源轿车，至今仍是一片空白。 百年汽车工业史早已证明，豪华轿车是行业 " 皇冠上的明珠 " ，更是检验品牌综合实力的终极标尺。 迈巴赫、霍希这些响当当的名字，承载的不仅是顶尖技术与制造工艺，更是几代人对 " 豪华 " 的固化 认知与价值认同。 这个市场的消费者，看重品牌积淀、庄重设计、乘坐舒适性与全维度豪华体验，是最难啃的一块硬骨 头。 正是在这一背景下，岚图汽车最近推出了全新追光 L ，这款定位 " 新时代旗舰轿车 " 的产品，直接瞄 准了 BBA 尚未被攻克的堡垒 —— 主流豪华轿车市场。 追光 L 的登场，本质是中国品牌尝试用一套新的价值体系，回应行业核心命题：新能源时代，什么样的 豪华轿车能满足高端用户的挑剔需求？ 最后一 ...

Core Insights - The launch of the new Xiangjie S9 marks a significant iteration for Hongmeng Zhixing, positioning it as a flagship executive sedan in the competitive luxury car market [1] - The upcoming 9-series MPV is expected to further enhance the brand's portfolio, with the S9 and S9T forming a dual flagship offering [2] - The luxury car market above 300,000 yuan is experiencing a decline, with traditional luxury brands facing pressure from emerging domestic brands [2][3] Group 1 - The new Xiangjie S9 is available in four versions, with a price range of 309,800 to 369,800 yuan, and aims to compete with established luxury models like the Mercedes-Benz E-Class and BMW 5 Series [1] - Initial sales of the Xiangjie S9 fell short of expectations due to brand recognition issues and pricing above competitors, but a price adjustment and product upgrades led to a slight increase in sales [1] - The launch of the Xiangjie S9T has been a turning point, with over 30,000 units pre-ordered within 66 days [1] Group 2 - The luxury car market above 300,000 yuan has seen a year-on-year sales decline of approximately 12% from January to September, influenced by the broader economic environment [2] - Domestic brands are increasingly capturing market share from traditional luxury brands by introducing new products and innovative marketing strategies [2] - The market for new energy sedans above 300,000 yuan remains underdeveloped, lacking blockbuster models, while competition is intensifying as traditional luxury brands lower their prices [3]