Core Insights - The phenomenon of "deposit migration" among residents and enterprises is gaining attention due to the continuous decline in deposit interest rates and the advantages of wealth management products [1][8] - There is a noticeable trend of decreasing investment in wealth management products by listed companies, with a significant drop in cash deposits [1][4] Group 1: Deposit Migration - In August, new resident deposits decreased by 600 billion yuan year-on-year, marking a continuous negative growth for two months, while non-bank deposits increased by 5.5 billion yuan [1] - The "seesaw effect" between resident and non-bank deposits highlights the ongoing discussions around the "deposit migration" phenomenon [1] Group 2: Decline in Wealth Management Scale - As of September 26, 2023, 1,095 listed companies held a total of 12,395 wealth management products, with a subscription amount of 779 billion yuan, a year-on-year decrease of 13.04% [2] - The subscription amounts for wealth management products in 2023 and 2024 are projected to be 1,295.49 billion yuan and 1,216.66 billion yuan, respectively, indicating a downward trend [2] Group 3: Changes in Wealth Management Structure - Despite the overall decline in wealth management scale, the structure is becoming more diversified, with a growing preference for products linked to bonds, equities, and mixed assets [4][8] - The subscription amount for securities company wealth management products has reached 52.02 billion yuan, a year-on-year increase of 7.74% [4] Group 4: Factors Influencing the Shift - The decline in wealth management scale is attributed to strict controls on fund turnover and the limitations on bank structured deposits [3] - The low efficiency of traditional deposit models, influenced by declining interest rates, has led companies to seek more effective asset allocation strategies [7][8] Group 5: Increased Interest in Direct Securities Investment - Over 70 listed companies have announced plans to use idle funds for securities investment, indicating a shift towards direct investment as a means to enhance fund utilization and profitability [9] - The trend towards professionalization and diversification in the wealth management market is expected to continue, with companies dynamically adjusting their fund allocations [9]