财经媒体变革

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更贴近、更专业、更新锐,南方财经28款重点产品亮相
Sou Hu Cai Jing· 2025-06-26 00:08
Group 1 - The Southern Finance Media Group has officially launched a systematic transformation, introducing 28 new products focused on user-centric services and data-driven approaches [1][2] - The transformation emphasizes four key areas: news content, investment information, financial data, and local life, aiming to create a comprehensive product matrix [1] - The company aims to enhance its financial news reporting by integrating deep analysis, video expression, and rapid information dissemination [1][2] Group 2 - Southern Finance will develop a range of theoretical, commentary, and multimedia products to create a dynamic financial commentary matrix and cultivate influential commentary IPs [2] - The company plans to strengthen its "media + investment" model, transforming information into decision-making tools and building a comprehensive investment empowerment system [2][3] - The establishment of a media-led securities rights protection and investment service platform is a key initiative, alongside the development of the "21 Financial Circle" to track policy changes and investment trends [2][3] Group 3 - Southern Finance aims to enhance its data capabilities by building a data-driven economic decision-making hub for governments, enterprises, and investors [2][3] - The company is accelerating the development of its technology lab to create AI-driven financial products, including "Information Pass," "Wealth Management Pass," "City Pass," and "Smart Stock Pass" [2][3] - "Information Pass" will provide real-time news and data solutions for financial institutions, supporting both standardized and customized services [2] Group 4 - "Wealth Management Pass" focuses on the banking wealth management sector, offering a comprehensive service system that includes data, research, marketing, and investment education [3] - "City Pass" integrates think tank resources, data, and government services to provide solutions for data governance and economic monitoring [3] - "Smart Stock Pass" aims to create a digital investment advisory platform that covers the entire investment decision-making process [3] Group 5 - The company will innovate content in areas such as investment, quality consumption, and health, aiming to connect emotionally with users and enhance social sharing [3][4] - "Lingnan Big Doctor" will create a closed-loop ecosystem for health services, providing authoritative and accessible health solutions [3] - "Finance Knowledge" targets the Z generation, using engaging formats to simplify economic concepts and financial literacy [3][4] Group 6 - "IN Investigation" focuses on public policy, social issues, and corporate responsibility, creating a feedback loop through investigative reporting [5] - "Economic Video Live" will feature frontline reporters covering various events, enhancing real-time engagement with audiences [5]