Core Viewpoint - The Southern Finance Media Group has initiated a systematic transformation, launching 28 new products aimed at enhancing user experience through a "mobile-first, product-driven, data-driven" approach, focusing on four key areas: news content, investment information, financial data, and local life [1] Group 1: News Content - The Southern Finance Media Group is enhancing its financial reporting capabilities by integrating in-depth analysis from the 21st Century Economic Report and the rapid dissemination of information from Guangdong Economic Vision, creating a robust financial news matrix [2] - The group is focusing on global economic trends and the Belt and Road Initiative, establishing a "Global Financial Connection" to engage with international financial authorities and track global economic movements [2] - The "Economic Political Voice" initiative aims to provide authoritative information from central ministries, offering insights into new policies, economic logic, and market opportunities [2] - The "China City View" project will analyze urban competition in key regions like Beijing-Tianjin-Hebei and the Greater Bay Area, providing unique financial perspectives [2] - The "What is Guangdong" initiative will extend news content into economic geography and history, producing high-quality video content to capture the essence of "New Guangdong" [2] Group 2: Investment Information - The Southern Finance Media Group is strengthening its "media + investment" model, transforming information into decision-making tools to enhance wealth accumulation and create a comprehensive investment empowerment system [5] - The group plans to establish a media-led securities rights protection and investment service platform, focusing on policy trends and industry changes through the "21 Financial Circle" initiative [5] - The "Most Insured" project will delve into the insurance sector, helping users understand risks and create insurance value through policy analysis [5] Group 3: Financial Data - The Southern Finance Media Group is committed to enhancing its data application capabilities, building a data-driven economic decision-making hub for governments, enterprises, and investors [7] - The establishment of the Southern Finance Technology Laboratory will support the development of AI-driven financial data products, including "Information Pass," "Wealth Management Pass," "City Pass," and "Smart Stock Pass" [7] Group 4: Lifestyle Content - The group is focusing on areas such as investment management, quality consumption, sports health, and education, aiming to innovate content and create new service models in the local economy [11]

Group 1 - The Southern Finance Media Group has officially launched a systematic transformation, introducing 28 new products focused on user-centric services and data-driven approaches [1][2] - The transformation emphasizes four key areas: news content, investment information, financial data, and local life, aiming to create a comprehensive product matrix [1] - The company aims to enhance its financial news reporting by integrating deep analysis, video expression, and rapid information dissemination [1][2] Group 2 - Southern Finance will develop a range of theoretical, commentary, and multimedia products to create a dynamic financial commentary matrix and cultivate influential commentary IPs [2] - The company plans to strengthen its "media + investment" model, transforming information into decision-making tools and building a comprehensive investment empowerment system [2][3] - The establishment of a media-led securities rights protection and investment service platform is a key initiative, alongside the development of the "21 Financial Circle" to track policy changes and investment trends [2][3] Group 3 - Southern Finance aims to enhance its data capabilities by building a data-driven economic decision-making hub for governments, enterprises, and investors [2][3] - The company is accelerating the development of its technology lab to create AI-driven financial products, including "Information Pass," "Wealth Management Pass," "City Pass," and "Smart Stock Pass" [2][3] - "Information Pass" will provide real-time news and data solutions for financial institutions, supporting both standardized and customized services [2] Group 4 - "Wealth Management Pass" focuses on the banking wealth management sector, offering a comprehensive service system that includes data, research, marketing, and investment education [3] - "City Pass" integrates think tank resources, data, and government services to provide solutions for data governance and economic monitoring [3] - "Smart Stock Pass" aims to create a digital investment advisory platform that covers the entire investment decision-making process [3] Group 5 - The company will innovate content in areas such as investment, quality consumption, and health, aiming to connect emotionally with users and enhance social sharing [3][4] - "Lingnan Big Doctor" will create a closed-loop ecosystem for health services, providing authoritative and accessible health solutions [3] - "Finance Knowledge" targets the Z generation, using engaging formats to simplify economic concepts and financial literacy [3][4] Group 6 - "IN Investigation" focuses on public policy, social issues, and corporate responsibility, creating a feedback loop through investigative reporting [5] - "Economic Video Live" will feature frontline reporters covering various events, enhancing real-time engagement with audiences [5]