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竞业协议蔓延至网红博主,MCN拿走9成分成
3 6 Ke· 2025-06-03 12:54
Group 1 - The return of the influencer "浪胃仙" after a six-month hiatus has garnered significant attention, with a new manager taking over the account under a multi-million yuan management agreement [1] - The account has a history of disputes over IP ownership, with the original founder sentenced to eight years in prison for embezzlement, leading to a complex management transition [1][4] - Similar issues are observed with chef "隋坡," who has faced contract disputes with his original MCN, leading to the creation of a new account after the termination of his previous contract [2][4] Group 2 - The conflicts between influencers and MCNs highlight ongoing concerns regarding IP ownership, revenue sharing, and non-compete agreements, which have become common in the industry [4][12] - Many influencers express dissatisfaction with the terms of their contracts, often feeling at a disadvantage due to high penalties for breach and restrictive clauses [10][11] - The rapid growth of the MCN industry, with over 26,200 registered companies by 2024, has led to an increase in disputes as creators often lack a clear understanding of their contractual obligations [12][14] Group 3 - The nature of agreements between influencers and MCNs can vary, with some contracts being more favorable to the MCN, leading to potential legal disputes when influencers attempt to leave or start new ventures [9][10] - Legal experts emphasize the importance of clear contract terms, especially regarding IP ownership and revenue sharing, to prevent future conflicts [13][20] - The industry is characterized by a lack of comprehensive legal frameworks, resulting in ambiguous relationships between influencers and MCNs, which can complicate dispute resolution [14][20]