质检+仓配一体化模式
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“抖音电商开放日·质检专场”活动举办 推动行业规范与消费扩容
Sou Hu Cai Jing· 2025-08-29 14:26
Core Insights - Douyin E-commerce introduced a quality inspection and warehousing integration center (QIC) to enhance transparency and standardization in the jade industry, thereby unlocking more consumer potential [1][3] - The QIC service, launched in 2020, has seen significant consumer adoption, with 70% of consumers choosing to purchase jewelry and jade products on Douyin E-commerce due to the assurance provided by the QIC [1][3] Group 1: QIC Operations and Impact - The QIC system encompasses quality inspection, warehousing, and logistics, ensuring a clear division of responsibilities and comprehensive management throughout the supply chain [3] - Orders sent to the QIC are allocated to various testing institutions to guarantee authenticity and professionalism, with multiple tests conducted on appearance, material, and weight before shipping [3] - The QIC has partnered with eight authoritative institutions, achieving an average daily testing volume exceeding 20,000 orders, and reducing logistics and quality inspection costs for merchants by nearly 50% [3][5] Group 2: Industry Trends and Consumer Behavior - The rise of live-streaming e-commerce has expanded the consumer base for the jewelry and jade industry, allowing smaller businesses to enter the market alongside larger brands [3][5] - Companies like Yuangu Jewelry and Cuiyu Jade have embraced the live-streaming model, leveraging the QIC to reduce costs across various operational aspects and build consumer trust quickly [5] - The continuous development of the QIC service is expected to enhance consumer rights protection and lower operational costs for merchants, contributing to a more trustworthy shopping experience [5] Group 3: Future Outlook - Experts believe that the QIC model pioneered by Douyin E-commerce offers replicable experiences for the industry, with ongoing improvements in the quality inspection system likely to elevate industry standardization [5] - The potential for further consumer expansion and market vitality is anticipated, contributing positively to economic growth [5]