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“抖音电商开放日·质检专场”活动举办 推动行业规范与消费扩容
Sou Hu Cai Jing· 2025-08-29 14:26
抖音电商事业部李明介绍,该体系覆盖质检、仓储和物流等环节,实行权责分立与全链路管理。消费者 下单后,商家送入QIC的订单由平台分配至不同检测机构,以确保检测真实、专业。商品需经外观、材 质、重量等多项检测,合格后方能出具质检报告并进入发货环节。全过程均留存证据,确保"一物一 证",有效降低了证书造假、商品调包等风险。目前,抖音电商华林QIC已与珠宝国检集团(NGTC)、 广东省珠宝玉石及贵金属检测中心(GTC)等8家权威机构合作,日均检测量超过2万单。依托该体系, 商家平均每单物流与质检成本可降低近50%。 广东省珠宝玉石及贵金属检测中心荔湾实验室主任王铎表示,直播电商带动了珠宝玉石行业消费扩容, 尤其是在平台的推动下,珠宝行业的合作对象已经从以往的大品牌扩展到更多中小商家。这一趋势不仅 为中小企业提供了更多市场空间,也促进了行业的多元化发展和数字化转型。 抖音电商华林QIC检测实验室人员正在检测 8月27日,"抖音电商开放日·质检专场"活动在广州举行。活动上,抖音电商对外介绍了质检仓配一体化 中心(QIC)的运作流程,并发布了服务升级计划。这种"先鉴定后发货"模式,推动了玉石行业的透明 化和规范化发展,促使 ...
抖音电商首创最严珠宝玉石质检体系,推动行业规范与消费扩容
Sou Hu Cai Jing· 2025-08-29 08:29
8月27日,"抖音电商开放日·质检专场"活动在广州华林国际举行。活动上,抖音电商首次对外介绍了质检 仓配一体化中心(QIC)的运作流程,并发布了服务升级计划。这一行业首创的"先鉴定后发货"模式,被 认为推动了玉石行业的透明化和规范化发展。它让玉石行业提质扩容的同时,也为市场释放了更多消费潜 力,贡献了经济增量。 作为我国历史悠久的玉石交易核心区,广州华林国际见证了珠宝玉石产业的兴盛与变迁。长期以来,虚假 宣传、以次充好、证书造假等问题困扰着行业发展,影响着消费信心。抖音电商自2020年成立之初便推出 QIC服务,率先探索"质检+仓配"一体化模式。此次升级,意味着平台在行业治理与消费保障方面迈出了新 步伐。调研数据显示,七成消费者因QIC服务保障而选择在抖音电商购买珠宝玉石产品。 抖音电商华林QIC现场。图源 抖音 记者现场了解到,抖音电商首创的QIC体系覆盖质检、仓储和物流等环节,实行权责分立与全链路管理。 消费者下单后,商家送入QIC的订单由平台分配至不同检测机构,以确保检测真实、专业。商品需经外 观、材质、重量等多项检测,合格后方能出具质检报告并进入发货环节。全过程均留存证据,确保"一物 一证",有效降低 ...
抖音电商QIC服务升级 推动珠宝玉石行业透明化发展
Huan Qiu Wang· 2025-08-29 04:43
Core Insights - Douyin E-commerce has launched a quality inspection and warehousing integration center (QIC) to enhance transparency and standardization in the jewelry and jade industry, addressing long-standing issues such as false advertising and counterfeit certifications [1][3] - The QIC service, which began in 2020, has significantly improved consumer confidence, with 70% of consumers choosing to purchase jewelry and jade products on Douyin E-commerce due to the service's guarantees [1][3] Group 1: QIC Operations and Impact - The QIC system covers all aspects of quality inspection, warehousing, and logistics, ensuring authenticity and professionalism through a mechanism that assigns orders to different testing institutions [3] - Products undergo multiple tests for appearance, material, and weight before receiving a quality inspection report, with an average daily testing volume exceeding 20,000 orders [3] - The implementation of QIC has reduced logistics and quality inspection costs for merchants by nearly 50% per order [3] Group 2: Industry Growth and Trends - The jewelry e-commerce retail market in China is projected to reach 298.26 billion yuan in 2024, with a year-on-year growth of 16.4% [3] - The live e-commerce sector is expected to surpass 4.5 trillion yuan in gross merchandise volume (GMV), accounting for nearly one-third of online retail sales and contributing 80% to the growth of e-commerce [3] - The collaboration between Douyin E-commerce and various small and medium-sized enterprises is fostering market expansion and promoting digital transformation within the industry [4] Group 3: Case Studies and Future Outlook - Companies like Yuangan Jewelry and Cuiyu Jade have successfully integrated the QIC model, significantly reducing costs and establishing consumer trust [6] - The ongoing challenges posed by unscrupulous merchants evading scrutiny may impact consumer confidence, but Douyin E-commerce plans to continuously upgrade the QIC service to protect consumer rights and lower operational costs for merchants [6] - The QIC model is seen as a valuable reference for the industry, with expectations that improved quality inspection systems will enhance standardization and unlock further consumer potential, contributing to economic growth [6]
“小小实验室密布50个摄像头”,抖音电商首次公开珠宝玉石质检全过程
Sou Hu Cai Jing· 2025-08-28 23:33
Core Insights - The article discusses the challenges consumers face when purchasing jewelry and jade online, highlighting the need for improved market credibility and consumer experience [1] - The introduction of the Quality Inspection Center (QIC) by Douyin E-commerce aims to enhance transparency and standardization in the jewelry and jade industry [2] Group 1: QIC Overview - The QIC service integrates quality inspection, warehousing, and logistics, ensuring that products undergo multiple tests before shipping [2] - Each product is assigned a unique inspection code, and the entire inspection process is recorded for traceability, reducing risks of certificate forgery and product tampering [5] - The QIC has partnered with eight authoritative institutions, processing over 20,000 inspections daily, which has significantly increased consumer trust in Douyin E-commerce [7] Group 2: Industry Impact - The QIC model has led to a 50% reduction in logistics and inspection costs for merchants, making it easier for them to comply with quality standards [7] - The rise of live-streaming e-commerce has expanded the market for jewelry, allowing small and medium-sized enterprises to thrive and promoting digital transformation in the industry [8] - The collaboration with QIC has resulted in a doubling of order volumes for testing institutions during promotional periods, indicating a growing demand for quality assurance [8] Group 3: Future Prospects - Continuous improvement of QIC services is expected to enhance the standardization of the industry and unlock further consumer potential, contributing to economic growth [10]
直播电商刺激玉石消费,抖音电商质检仓配体系升级保障消费者权益
Zhong Guo Xin Wen Wang· 2025-08-28 12:07
Core Insights - Douyin E-commerce introduced a quality inspection and warehousing integration center (QIC) to enhance transparency and standardization in the jade industry, contributing to economic growth and consumer confidence [1][3] - The QIC system covers quality inspection, storage, and logistics, ensuring that products undergo multiple checks before shipping, thus reducing risks of counterfeit certificates and product swaps [3][6] - The jewelry e-commerce retail market in China is projected to reach 298.26 billion yuan in 2024, with a year-on-year growth of 16.4%, driven significantly by live-streaming e-commerce [3][7] Industry Developments - The QIC model has reduced logistics and quality inspection costs for merchants by nearly 50%, enhancing consumer trust and promoting industry standardization [3][6] - The live-streaming e-commerce sector is expected to surpass 4.5 trillion yuan in gross merchandise value (GMV) in 2024, accounting for nearly one-third of online retail sales and contributing 80% to the growth of e-commerce [3][4] - The collaboration between Douyin E-commerce and various authoritative inspection agencies has led to an average daily inspection volume exceeding 20,000 orders [3][6] Market Trends - The live-streaming e-commerce model has expanded the consumer base for the jewelry industry, allowing small and medium-sized enterprises to thrive alongside larger brands [4][6] - Companies like Yuangan Jewelry and Cuiyu Jade have successfully leveraged the QIC to reduce operational costs and build consumer trust, leading to significant sales increases [6][7] - The ongoing development of the QIC service aims to further protect consumer rights and lower operational costs for merchants, fostering a more trustworthy shopping experience [6][7]