Core Viewpoint - The article emphasizes the growing trend of young consumers purchasing jewelry and gemstones online, particularly through platforms like Douyin, which has implemented a "quality inspection before delivery" system to enhance consumer trust and safety in transactions [4][13][22]. Group 1: Industry Trends - The jewelry e-commerce sector in China is projected to reach a retail sales figure of 298.26 billion yuan in 2024, marking a year-on-year growth of 16.4% [4]. - Live streaming sales have become a significant driving force in the jewelry industry, with social e-commerce emerging as a core purchasing channel for younger consumers [14][17]. Group 2: Douyin's Quality Inspection Center (QIC) - Douyin has established a Quality Inspection Center (QIC) in Guangzhou, collaborating with over 90 authoritative inspection agencies to ensure the quality of jewelry sold through its platform [5][10]. - The QIC processes approximately 280,000 jewelry orders daily, with a strict "one item, one inspection" policy that exceeds national standards for quality assurance [5][10][22]. Group 3: Quality Inspection Process - The inspection process includes photographing and weighing items, with a focus on precision, such as measuring weight to two decimal places [7]. - Various instruments are used for different types of gemstones, ensuring thorough examination to prevent misrepresentation of products [8][24]. - The entire quality inspection process typically takes no more than four hours, significantly improving the speed compared to previous methods [10][12]. Group 4: Impact on Merchants - Merchants utilizing the QIC system have reported reduced costs and increased sales, with some experiencing a GMV increase from thousands to hundreds of thousands during live streams [14][17]. - The QIC service has lowered the entry barrier for small and medium-sized businesses, reducing the required deposit for merchants from several thousand yuan to a maximum of 5,000 yuan [21]. Group 5: Consumer Confidence - The establishment of the QIC service has led to greater transparency and standardization in the jewelry industry, encouraging consumers to make purchases with more confidence [22][26]. - Consumers have expressed a desire for reliable quality assurance, with many preferring the "quality inspection before delivery" model to mitigate risks associated with online purchases [28][29].