撰文｜岑促 今年年初，年轻人用AI算命进一步带火了水晶手串，黄金、彩宝、翡翠等，以往被认为审美过时的这些珠宝玉石，如今又重新成了年轻人的心头好。 值得注意的是，与传统的购买方式不同，年轻人越来越多地通过电商线上购买这些昂贵的饰品。在2025年上半年中国珠宝玉石首饰行业协会发布的《2024 年中国珠宝行业发展报告》中有数据统计，珠宝电商在2024年零售额达2982.6亿元，同比增长16.4%，延续高增长态势，直播带货成为行业重要驱动力。 但是，货不对版、以假乱真、证书造假的现象也很多，经常有新手小白在社交网站上分享自己网购珠宝玉石的踩坑避雷经历。甚至有人公开发问：在直播 间能买到靠谱的珠宝玉石吗？ 抖音电商给出了答案。近日，抖音电商在广州华林国际举办了"抖音电商开放日·质检专场"活动，首次公开平台质检仓配一体化中心（以下简称QIC）， 即"质检+仓储+物流"一体化的新模式。其实，早在2020年抖音电商成立之初，这项服务就被同步推出，为消费者和商家的顺利交易保驾护航。 "后浪研究所"也参与了此次质检专场开放日。接下来，就跟随后浪的脚步，一起深入了解一下，我们在抖音直播间拍下的珠宝首饰，是如何经过平台的严 密鉴定后 ...

Core Viewpoint - The article emphasizes the growing trend of young consumers purchasing jewelry and gemstones online, particularly through platforms like Douyin, which has implemented a "quality inspection before delivery" system to enhance consumer trust and safety in transactions [4][13][22]. Group 1: Industry Trends - The jewelry e-commerce sector in China is projected to reach a retail sales figure of 298.26 billion yuan in 2024, marking a year-on-year growth of 16.4% [4]. - Live streaming sales have become a significant driving force in the jewelry industry, with social e-commerce emerging as a core purchasing channel for younger consumers [14][17]. Group 2: Douyin's Quality Inspection Center (QIC) - Douyin has established a Quality Inspection Center (QIC) in Guangzhou, collaborating with over 90 authoritative inspection agencies to ensure the quality of jewelry sold through its platform [5][10]. - The QIC processes approximately 280,000 jewelry orders daily, with a strict "one item, one inspection" policy that exceeds national standards for quality assurance [5][10][22]. Group 3: Quality Inspection Process - The inspection process includes photographing and weighing items, with a focus on precision, such as measuring weight to two decimal places [7]. - Various instruments are used for different types of gemstones, ensuring thorough examination to prevent misrepresentation of products [8][24]. - The entire quality inspection process typically takes no more than four hours, significantly improving the speed compared to previous methods [10][12]. Group 4: Impact on Merchants - Merchants utilizing the QIC system have reported reduced costs and increased sales, with some experiencing a GMV increase from thousands to hundreds of thousands during live streams [14][17]. - The QIC service has lowered the entry barrier for small and medium-sized businesses, reducing the required deposit for merchants from several thousand yuan to a maximum of 5,000 yuan [21]. Group 5: Consumer Confidence - The establishment of the QIC service has led to greater transparency and standardization in the jewelry industry, encouraging consumers to make purchases with more confidence [22][26]. - Consumers have expressed a desire for reliable quality assurance, with many preferring the "quality inspection before delivery" model to mitigate risks associated with online purchases [28][29].