Core Insights - The "Anju+" housing supermarket and the 2025 "Golden Autumn October" housing fair in Xiaogan City successfully created a one-stop real estate platform, showcasing innovative service models and effective policies to boost market confidence and consumer activity [1][12] Event Summary - The housing fair resulted in the sale of 302 new residential units, covering an area of 38,700 square meters, with a total sales amount of 249 million yuan [2] Innovative Model - The housing fair introduced the "housing supermarket" concept, transforming the traditional property exhibition model into a more integrated experience [3] Service Integration - The event featured 20 quality real estate companies presenting over 1,000 premium housing options, alongside integrated government and financial service areas, facilitating seamless processes from policy consultation to transaction completion [4] Government and Enterprise Collaboration - The fair continued and optimized existing housing subsidies and tax incentives, while also introducing new financial support measures, such as "recognizing houses, not loans," to lower barriers for homebuyers [6] Cost Savings - The combination of various discounts and incentives could save homebuyers up to 230,000 yuan, significantly encouraging market participation [7] Market Trends - The analysis of sales data revealed a structural shift in Xiaogan's real estate market, with 76.3% of transactions driven by improvement-oriented demand, indicating a transition from basic housing needs to a focus on quality [9] Product Preference - High-quality residential properties emerged as the market's new favorite, with 156 units sold for a total of 178 million yuan, accounting for 71.4% of total sales [9] Transformation Outlook - The housing fair reflects the city's commitment to enhancing urban living quality, transitioning from "housing for all" to "quality housing for all" [11][12] Development Strategy - The city aims to integrate various ecological resources to elevate living standards, ensuring both high-end and affordable housing options are available [12]