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神秘“镍王”,喂出第二只“独角兽”
3 6 Ke· 2025-08-07 07:10
Core Insights - Qingshan Holding Group, known as the "World Nickel King," is planning to establish a second listed company through its subsidiary, Maitian Energy, which has recently entered the IPO inquiry stage with an expected fundraising of approximately 1.662 billion yuan [1][6] - Maitian Energy, founded in 2019, is significantly backed by Qingshan, holding a 24.96% stake through Yongqing Technology, making it the second-largest shareholder [1][5] - The company has rapidly expanded its presence in the overseas market, with international sales accounting for over 95% of its main business revenue from 2022 to 2024 [5][12] Company Overview - Qingshan Holding is the largest stainless steel and nickel producer globally, with over 180,000 employees and a consistent presence in the Fortune Global 500 [2][3] - The founder, Xiang Guangda, is known for his resource-driven strategy, having successfully navigated the company through various market challenges by acquiring key resources [2][14] - Maitian Energy has quickly risen in the energy sector, particularly in the household energy storage market, achieving a global market share of 6% and 13% in Europe by 2023 [5][12] Market Dynamics - The European household energy storage market saw a significant surge in 2022, with new installations increasing by 118.2% to 12.0 GWh, driven by high electricity prices [5][12] - However, the market is facing challenges, with a projected decline in installation volumes and a price war expected in 2024 due to falling electricity prices and subsidy reductions [19][20] - Maitian's average sales price for storage inverters is expected to drop from 8,428.96 yuan in 2022 to 6,699.64 yuan in 2024, impacting its gross margin [19] Strategic Positioning - Maitian's growth is attributed to its strong backing from Qingshan, which has provided financial support and resources, allowing it to compete effectively in the market [13][20] - The company is diversifying its supply chain, moving beyond reliance on Qingshan's subsidiary, Ruipu Lanjun, for key components [20] - Maitian is also exploring opportunities in integrated solar and storage solutions, indicating a strategic shift to capture larger market segments [20]