Core Viewpoint - The brand realme, which was previously spun off from OPPO, will return to OPPO as a sub-brand, aiming for better resource integration and collaboration among OPPO, realme, and OnePlus to enhance product innovation and service efficiency [1] Group 1: Company Strategy - Realme will be led by CEO Li Bingzhong and will fully integrate into OPPO's after-sales service system [1] - The collaboration aims to provide more innovative and differentiated products to global users [1] Group 2: Market Positioning - OnePlus and realme are preparing for a new product launch, with both brands continuing to focus on gaming performance and imaging capabilities [2] - The competition in the smartphone market is intense, particularly in the gaming and imaging segments, with similar positioning seen in vivo's iQOO brand [2] Group 3: Operational Challenges - Realme has faced challenges in establishing offline service points, which has limited its market penetration despite its focus on cost-performance [2] - The integration of realme, OnePlus, and OPPO is expected to create a more comprehensive synergy across products, markets, and resources [2] Group 4: Sales Performance - OnePlus has reported a 42.3% sales growth, leading the industry, with the OnePlus 15 surpassing the sales of the OnePlus 13 [3] - Realme, which originated in India, has shown better sales performance in overseas markets compared to domestic sales, which will benefit OPPO's overseas strategy post-integration [3] Group 5: Industry Challenges - The smartphone market is facing unprecedented supply chain challenges, particularly with rising storage costs impacting mid-range product sales forecasts for 2026 [3] - The high storage prices are expected to lead to further brand consolidation within the smartphone industry [3][4]