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小红书获得支付牌照 或欲补齐关键金融基础设施短板
Xin Jing Bao· 2025-11-06 07:25
Group 1 - The core point of the article is that Xiaohongshu has successfully obtained a payment license through its wholly-owned subsidiary, indicating a strategic move to enhance its e-commerce and financial services capabilities [1][3] - The ownership of Dongfang Electronic Payment Co., Ltd. has changed, with Ningzhi Information Technology (Shanghai) Co., Ltd., a wholly-owned subsidiary of Xiaohongshu, becoming the 100% controlling shareholder [1] - The urgency of obtaining the payment license is highlighted as a necessary step to fill the financial infrastructure gap in Xiaohongshu's business ecosystem, which has been heavily reliant on external payment channels [3][4] Group 2 - Dongfang Payment has undergone a significant capital increase, raising its registered capital from 121 million yuan to 200 million yuan, an increase of over 65% [3] - The financial performance of Dongfang Payment has been poor, with projected revenues of 8.88 million yuan and a net loss of 8 million yuan for 2024, and revenues of 3.76 million yuan with a net loss of 5.27 million yuan for the first half of 2025 [3] - The lack of real transaction flow and customer engagement has been identified as a common issue, but with Xiaohongshu's platform support, profitability is expected to improve through various high-frequency transaction scenarios [4]