Core Viewpoint - Guangdong Province has launched the "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season with a special budget of 3.5 billion yuan to stimulate local consumption, with Shenzhen quickly responding by introducing its own consumption plan that integrates sports events with cultural and tourism experiences [1][2] Group 1: Consumption Season Activities - Shenzhen's consumption season features eight major cultural and tourism brand IPs aimed at enhancing the city's consumption potential and attractiveness, including initiatives like "Shenzhen Has Gifts, Good Luck Comes" and "Follow the Events to Tour Shenzhen" [2] - The city plans to distribute 10,000 free tickets to scenic spots and implement platform subsidies and merchant discounts to encourage participation [2] - The concept of "ticket root economy" will be explored, transforming event tickets and travel orders into welfare vouchers to create premium travel routes [2] Group 2: City Atmosphere and Engagement - The upcoming 15th National Games is generating a vibrant atmosphere in Shenzhen, with significant promotional displays at key transportation hubs and public spaces [3] - Residents express excitement about the event, noting the integration of technology in venues and the opportunity to watch competitions featuring star athletes [3] Group 3: Economic Potential and Innovations - The Guangdong Sports Bureau has outlined a plan to leverage the National Games to stimulate sports consumption through a series of events and activities [4] - The "ticket root economy" initiative encourages discounts at attractions and commercial areas for those holding event tickets, aiming to enhance consumer engagement [4] - Specific promotions have already been launched, such as free access to the Xiaomeisha Scenic Area for registered participants and volunteers during the event period [4]

Core Viewpoint - The 2025 China Open Tennis Tournament will commence on September 14, featuring an innovative "event + consumption" model in Beijing's Chaoyang District, integrating various shopping districts to enhance the spectator experience and promote local commerce [1]. Group 1: Event Overview - The tournament aims to create a "second venue" experience for spectators, combining tennis excitement with shopping and dining opportunities [1]. - A thematic map titled "Serve It! Chaoyang" will connect nine major shopping districts, including key areas like the Olympic Park, Wangjing, CBD, and Shuangjing, highlighting promotional activities linked to ticket stubs [1]. Group 2: Shopping District Promotions - Chaoyang District will host various promotional activities across shopping centers, offering discounts and exclusive events for ticket holders [5]. - Specific promotions include: - At Chaoyang Heshenghui, customers spending over 200 yuan can receive a gift, and those spending over 666 yuan can get a 50 yuan voucher [8]. - Yiti Port will feature a celebration with discounts and rewards for ticket holders, including a movie ticket for qualifying purchases [10]. - Huamao Center will offer a 30% discount package for ticket holders and special drink promotions [12]. Group 3: Additional Activities - The event will coincide with various other activities, such as the Color Run at THE BOX Chaoyang, promoting health and fitness [16]. - Other shopping centers like JD Mall and Wangfujing Outlet will provide significant discounts and promotional events during the tournament period [20].