Core Insights - The article emphasizes the shift in Chinese companies' approach to globalization, moving from "borrowing boats" to "building boats" as they adapt to changing international circumstances [2][11]. - Brand, technology, and supply chain upgrades are identified as key drivers for this new wave of Chinese companies going global [3][11]. Group 1: Events and Initiatives - The "Hua Shang Outbound Industry Alliance" has been established, attracting over 200 service organizations and 2000 outbound enterprises since its inception in September 2024, creating a community of thousands of entrepreneurs [3][11]. - The "2025 Yunqi Conference" will take place on September 24, focusing on AI's role in reshaping the logic and rhythm of Chinese companies going global [4][6]. - A special session titled "Born Global: Chinese Enterprises Going Global in the AI Era" will be held on September 25, discussing globalization trends and strategies for Chinese companies [6][8]. Group 2: Key Themes and Discussions - The article highlights the importance of "digital capability output" and "brand globalization" as new pathways for Chinese enterprises amid high tariffs and supply chain pressures [11]. - The "Silk Road E-commerce" concept is evolving into a new commercial civilization, serving as a core pathway for promoting Chinese brands globally [12]. - The upcoming "Global Digital Trade Expo" will focus on the latest trends and cooperation opportunities in digital trade, with a series of events aimed at addressing the pain points of enterprises going global [14][16]. Group 3: Educational Opportunities - The "First Course on Outbound Enterprises" will take place from September 27-29, providing practical guidance on key aspects such as country selection, team building, compliance, and overseas marketing [18][20]. - The course will feature experienced mentors sharing insights on global market strategies and compliance pitfalls, aimed at enhancing the success rate of outbound enterprises [21][25]. - Participants will receive a comprehensive toolkit including a methodology system, case studies, and practical tools for successful international expansion [20][25].

Core Viewpoint - The 2025 China Open Tennis Tournament will commence on September 14, featuring an innovative "event + consumption" model in Beijing's Chaoyang District, integrating various shopping districts to enhance the spectator experience and promote local commerce [1]. Group 1: Event Overview - The tournament aims to create a "second venue" experience for spectators, combining tennis excitement with shopping and dining opportunities [1]. - A thematic map titled "Serve It! Chaoyang" will connect nine major shopping districts, including key areas like the Olympic Park, Wangjing, CBD, and Shuangjing, highlighting promotional activities linked to ticket stubs [1]. Group 2: Shopping District Promotions - Chaoyang District will host various promotional activities across shopping centers, offering discounts and exclusive events for ticket holders [5]. - Specific promotions include: - At Chaoyang Heshenghui, customers spending over 200 yuan can receive a gift, and those spending over 666 yuan can get a 50 yuan voucher [8]. - Yiti Port will feature a celebration with discounts and rewards for ticket holders, including a movie ticket for qualifying purchases [10]. - Huamao Center will offer a 30% discount package for ticket holders and special drink promotions [12]. Group 3: Additional Activities - The event will coincide with various other activities, such as the Color Run at THE BOX Chaoyang, promoting health and fitness [16]. - Other shopping centers like JD Mall and Wangfujing Outlet will provide significant discounts and promotional events during the tournament period [20].