Core Viewpoint - The inaugural Jiangsu Province Urban Football League, referred to as "Su Chao," has become a significant social phenomenon since its launch on May 10, 2023, generating immense public interest and engagement, and is seen as a model for constructive competition in sports [1][3]. Economic Impact - "Su Chao" has transformed from a local league into a nationwide football celebration, enhancing the intrinsic value of sports and stimulating local cultural and tourism economies, thereby creating a new economic model termed "event+" [1][3]. - Attendance rates for "Su Chao" matches rival those of professional football leagues, with some areas experiencing ticket shortages. Post-Duanwu Festival, local tourist attractions saw a 305% increase in bookings, and night tourism in Zhenjiang increased threefold [2]. - Local food brands and cultural products have seen significant sales boosts, with ticket packages and themed experiences driving local consumption and tourism [2]. Government and Management - The success of "Su Chao" reflects the collective cultural and economic strength of Jiangsu, showcasing the region's cultural confidence and the effective response of local management to community needs [3][4]. - Local government officials are encouraged to maintain a focus on risk management and consumer safety while fostering an environment for sustainable growth and innovation in sports events [4]. Future Directions - There is a call for local management to leverage the momentum from "Su Chao" to create new economic models, enhance cultural tourism, and break down administrative barriers to foster community engagement and economic revitalization [5].