赛事名城建设
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赛事热、消费火!“体育搭台、经济唱戏” 放大“赛事+”效应激活消费活力
Yang Shi Wang· 2025-10-14 02:56
Core Insights - The 2025 Wuhan Open concluded successfully on October 12, 2023, marking the last WTA 1000 event of the year, attracting numerous tennis enthusiasts and featuring over a hundred world-class matches [3] - Wuhan has hosted a total of 83 sports events since September, including 27 significant international and domestic competitions, emphasizing the city's commitment to becoming a sports hub [6] - The city has initiated various activities alongside the events, such as the Wuhan Carnival and the distribution of 10 million yuan in sports consumption vouchers, resulting in over 1.9 million participants and a consumption boost of 694 million yuan, a 30% increase compared to the same period in 2024 [6] Event Strategy - Wuhan aims to establish a comprehensive event matrix with themes for each season, monthly events, and weekly activities, gradually developing a mature system of world-class, national, and local competitions [8] - The strategy focuses on leveraging sports events to enhance economic activity and promote the city's cultural offerings to visitors [8]
“郑BA”“郑超”双赛同开 助力郑州市建设“赛事名城”
Zheng Zhou Ri Bao· 2025-09-05 00:43
Group 1 - The 2025 Zhengzhou Basketball League and the upcoming Zhengzhou Football League are key components of the city's multi-level sports development system, aimed at enhancing Zhengzhou's urban image and influence while promoting the city as a "sports event city" [1][3] - The basketball league, themed "Competing for the Capital of Commerce, Basketball in Zhengzhou," started on August 22 and will run until September 27, featuring an innovative format of group round-robin, knockout stages, and peak matches [2][3] - The football league, set to kick off on September 6, will involve 16 teams from various districts and will adopt a men's adult eleven-a-side format, running until November 23 [2][4] Group 2 - Both leagues represent a significant initiative by Zhengzhou to promote "event city" development, achieving full coverage across all 16 districts and employing a model that integrates government guidance, market operations, and social participation [3][5] - The events will enhance the sports environment, expand quality event offerings, and deepen the integration of sports, commerce, culture, and tourism, aiming to stimulate consumption and showcase urban vitality [3][5] - The basketball league will feature events in commercial complexes, creating a "basketball-themed food street" and offering exclusive discounts, attracting over 3,000 spectators per game and boosting local business revenues [3][5]