今年省政府工作报告提出，2026年将办好体育消费季、"好运山东"系列赛事。 齐鲁晚报.齐鲁壹点记者刘伟 截至2025年年底，"好运山东"体育品牌建设成效显著，成功举办"好运山东"马拉松联赛、冰雪系列 赛、"四沿"系列赛事，有效提升了品牌内涵，助推山东省赛事经济高质量发展，超过60%的重点赛事有 本土企业参与，实现了体育赛事与实体经济的良性互动。 首届山东省体育消费季自2020年8月启动，此后每年持续开展，目前已经成为促进体育消费的重要抓 手。记者从省体育局获悉，2025年，实施冰雪促进消费行动，举办体育消费季，共推出1000万元体育消 费补贴，全省人均体育消费超过2500元，济南、威海入选国家促进体育消费和赛事经济试点城市，体育 消费扩容增效显著。 2025年"好运山东"体育消费创新场景重点培育项目名单，全省47个项目入选，涵盖体育赛事、户外运 动、运动健身、体育融合、数字体育、主题活动、其他场景等7个方面。 "好运山东"是山东省体育局2024年创新打造的新时代山东体育赛事的主品牌。2024年3月，山东省体育 局印发《山东省"好运山东"体育消费创新场景三年培育方案(2024—2027年)》，提出通过三年努力， ...

近日，"2025最受欢迎南京体育消费新场景"评选结果正式出炉，经过全民投票环节的激烈角逐，涵盖潮 流项目、健身场馆、商业中心、户外营地、体育休闲、冰雪运动六大类别的体育消费场景，为南京市民 的运动生活注入全新活力。 据了解，本次评选活动覆盖面广、参与度高，共囊括近250家南京体育消费新场景。投票通道开放后， 迅速点燃全民参与热情，累计总票数超18.9万，数千名运动爱好者踊跃为心仪场景投票打Call。 此次入选的31家体育消费新场景各具特色，精准匹配不同群体的运动需求。在潮流休闲运动地标类别 中，聚宝山引力汽摩基地、涤动皮划艇趣玩营地等场景将运动与自然完美融合，追风逐浪的水上项目、 挑战极限的户外体验成为年轻人周末打卡的热门之选。玄武湖风之曲帆船俱乐部、建邺廷珈滑板等则精 准捕捉潮流运动趋势，为市民提供多元化的新潮运动选择。 "2025最受欢迎南京体育消费新场景"完整名单 一、潮流休闲运动地标：聚宝山引力汽摩基地、涤动皮划艇趣玩营地、水墨大埝景区、悦野轻奢营地、 聚宝山公园金陵矩阵、仙鹤门高尔夫俱乐部、固城湖水慢城景区、高淳国际慢城、风之曲帆船俱乐部、 廷珈滑板、星云里·半城大山露营度假区 二、专业品质健身场馆 ...

Core Viewpoint - The recent joint issuance of guidelines by multiple departments aims to promote high-quality development of cultural and sports consumption among workers, reflecting a people-centered development philosophy that enhances happiness and satisfaction [1]. Group 1: Cultural and Sports Consumption Overview - Cultural and sports consumption encompasses various activities aimed at fulfilling spiritual and physical fitness needs, including cultural events, exhibitions, reading, and sports participation [1]. - The growth in income and changing consumption concepts have led to an increasing demand for cultural and health-related activities, indicating a positive trend in the expansion and quality improvement of cultural and sports consumption [1]. Group 2: Market Dynamics and Trends - The cultural and sports consumption market in China has seen significant growth, with notable phenomena such as the dance poetry drama "Only This Green" achieving full houses and high ticket demand, and the "Village Super" football events boosting tourism revenue [2]. - The "ticket economy" has emerged as an innovative practice, integrating ticket sales with derivative consumption and cultural dissemination, showcasing the vibrant potential of the cultural and sports consumption market [2]. Group 3: Societal Benefits - Cultural and sports consumption not only drives economic growth but also enriches people's spiritual lives and enhances team camaraderie, serving as a "glue" for team cohesion among workers [3]. - Engaging in sports and cultural activities helps alleviate work-related stress and fosters a sense of community and belonging, contributing to overall societal well-being [3]. Group 4: Development Strategies - To promote high-quality development of cultural and sports consumption, efforts should focus on both demand and supply sides, including cultivating consumption habits and enhancing infrastructure [4]. - Encouraging the use of vacation time for cultural and sports activities, implementing consumption vouchers, and innovating cultural and sports products are essential strategies for driving consumption growth [4].

1月23日，在2026年中国会展经济国际合作论坛上，《中国展览经济发展报告2025》发布。 1月23日，在2026年中国会展经济国际合作论坛上，《中国展览经济发展报告2025》发布（以下简称《报告》）。《报告》显示， 2025年，中国展览业作为连接产业与市场、国内与国际的重要平台，展览业在经济结构优化、发展动能转换的进程中，实现了高质量发 展。其中，武汉作为2025年展览业重点城市，被单独列入分析报告。 《报告》还以"中国光谷"国际光电子博览会（简称"光博会"）为例，提到光博会突破传统框架， 首次设置"空天地海"无人驾控装备实 景场， 通过"光+无人驾控装备""光+ 机器人""光 +AI"等融合场景，直观呈现了光电子技术在低空经济、智能汽车、智能制造等新兴领域的 支撑作用，彰显光电技术对产业升级的驱动力量。 中国贸促会展览管理部部长邬胜荣在论坛上发言。 不仅如此，《报告》中，还指出武汉加速会展+商文旅体融合，打造"大会展+"生态，会展业的乘数效应凸显，有效拉动了文旅、交 通、餐饮、住宿等相关产业增长。比如武汉体育消费展与武汉马拉松同期举办，深入打造了"赛、食、赏、购、游"为一体的消费新场景， 激发体育消费新活 ...

Core Insights - Chaoyang District is actively promoting sports and cultural integration, hosting over 500 events annually, attracting more than 1.1 million spectators, and generating ticket revenues exceeding 200 million yuan in the past year [1][3] - The district has been recognized as a national pilot city for sports consumption and event economy, leveraging its "Double Olympic" venue resources to host numerous high-profile events [1][3] - The district aims to enhance its sports infrastructure and community engagement by introducing over 50 events and updating 10 sports facilities in the coming year [7][12] Sports Economy and Events - Chaoyang District has successfully created a "National Tennis Demonstration Zone," with over 220,000 tennis enthusiasts and 763 tennis courts, making tennis a prominent sport in the area [3][4] - The district's competitive sports framework has led to significant achievements, including a top ranking in the Beijing Sports Games, with over 32,000 registered athletes [4][14] - The district plans to continue developing its event economy by hosting major events like the China Open and Beijing Marathon, aiming to attract more spectators and boost local consumption [7][15] Community Engagement and Facilities - All 43 streets and towns in Chaoyang have met the standards for national fitness demonstration areas, with an average of 3.26 square meters of sports facilities per person [6] - The district has implemented over 120 promotional activities to encourage sports participation, with a participation rate exceeding 53% among residents [6][12] - Future plans include the construction of new sports facilities and the integration of smart technology to enhance community fitness experiences [8][13] Future Developments - In 2026, Chaoyang District aims to further establish itself as a hub for brand events, introducing international competitions and enhancing the overall sports experience [7][15] - The district will focus on improving the quality of sports services and integrating health and fitness initiatives within community centers [13][14] - The ongoing development of autonomous sports events and the promotion of local leagues will continue to energize the community and stimulate economic growth [15]

Core Viewpoint - The report highlights the achievements and developments in sports in Henan Province during 2025, emphasizing the integration of sports into economic growth, community engagement, and the promotion of a healthy lifestyle through various initiatives and events [14][25]. Group 1: Achievements in Sports - In the 15th National Games, Henan athletes won a total of 19 gold, 15 silver, and 15 bronze medals, ranking 8th nationally, marking the province's second-best performance in 66 years [20][24]. - The province established 150 new multifunctional sports venues, achieving a 100% completion rate for the sports section of the key livelihood projects [16]. - The total number of sports venues in Henan reached 344,800, with an average of 2.77 square meters of sports area per person [16]. Group 2: Community Engagement and Events - Various community sports events were successfully held, including the "Walk is My Hometown" cycling competition and the "National Fitness Day," which attracted over 40,000 participants [19][18]. - The "New Year Sports Activities" enriched the cultural life of the public during the Spring Festival, promoting a new trend of sports during the holiday [19]. - The province's community sports games were organized in 18 districts, enhancing community interaction and integrating sports culture into local governance [19]. Group 3: Economic Development through Sports - The sports industry in Henan reached a total scale of 183.07 billion yuan, with a year-on-year growth of 13.7%, contributing to the province's economic development [26]. - The province launched a women's volleyball city league, which not only showcased sports but also integrated cultural performances and tourism, creating a new model for sports economic development [27][25]. - Sports consumption initiatives, including the distribution of 12 million yuan in sports consumption vouchers, aimed to stimulate public interest and participation in sports [25]. Group 4: Governance and Legal Framework - The revision of the "Henan Province Sports Development Regulations" marked a significant step in enhancing the legal framework for sports governance, aligning with the updated national sports law [30][29]. - The new regulations focus on improving the management of high-risk sports and public sports venue usage, fostering a more regulated sports market environment [30]. - The province's efforts in sports law reform are aimed at promoting high-quality development in the sports sector and ensuring compliance with national strategies [28][30].

Group 1: Report Industry Investment Rating - No relevant content provided Group 2: Core Views of the Report - The market's continuous rise last week was due to the phased repair of risk appetite driven by cyclical sectors. The main driving force of the market came from internal structural changes, with cyclical sectors led by non - ferrous metals driving the index up. The repair of risk appetite was also supported by the external environment such as the phased appreciation of the RMB exchange rate and the marginal improvement of overseas liquidity expectations [5]. - The Spring Festival - before market still has upward space, and there are short - term opportunities for bottom - fishing. The main risk factors restricting the market have weakened, and risk appetite is expected to remain high. The market is in a stage of preparing for the Spring Festival - before market, and the short - term market is likely to rise gradually with internal structural adjustments [8]. - The technology theme is the most elastic main line in the Spring Festival market, focusing on sub - sectors such as robotics, commercial aerospace, and nuclear power. Overseas computing power and semiconductor - related sectors can be configured with a medium - term holding strategy. The non - banking financial sector has certain allocation value. In the consumer sector, it is more appropriate to grasp thematic trading opportunities, focusing on sports consumption, medical devices, and traditional Chinese medicine [7]. Group 3: Summary by Directory Market Review - **Market Performance**: Most major market indices rose last week, with the ChiNext 50 having the largest increase of 4.07%. Among the major industry indices, the Materials Index and the Information Technology Index performed relatively well, with weekly increases of 5.85% and 4.36% respectively, while the Daily Consumption Index and the Telecommunication Services Index performed weakly, with decreases of - 0.65% and - 0.34% respectively. Among the 30 Shenwan primary industries, 23 industries rose, with non - ferrous metals, national defense and military industry, and power equipment having larger increases of 6.43%, 6.00%, and 5.37% respectively, and beauty care, social services, and banks having larger decreases of - 1.08%, - 1.05%, and - 1.01% respectively [9][14][17]. - **Trading Heat**: The average daily trading volume of the Wind All - A Index last week was 1,965.166 billion yuan (the previous value was 1,760.484 billion yuan), at a relatively high historical level (87.50% of the three - year historical quantile) [19]. - **Valuation Tracking**: As of December 26, 2025, the valuation (PE_TTM) of the Wind All - A Index was 22.27, an increase of 0.48 from the previous week, at the 94.00% quantile of the past five - year history. Among the 30 Shenwan primary industries, 23 industries' valuations (PE_TTM) were repaired [24]. Market Observation - **Reasons for the Market Rise**: The continuous rise of the market last week was mainly due to the phased repair of risk appetite driven by cyclical sectors. There were no new direct positive factors from policies and news, and the driving force came from internal structural changes. The rise of the index was led by cyclical sectors such as non - ferrous metals, and the external environment also supported the repair of risk appetite [5]. - **Investment Recommendations**: Focus on the technology theme, overseas computing power and semiconductor - related sectors, the non - banking financial sector, and thematic trading opportunities in the consumer sector, especially sports consumption, medical devices, and traditional Chinese medicine [7]. Economic Calendar - The report mentions to pay attention to global economic data, but specific data details are not provided [26].

Core Viewpoint - The recent market rally is primarily driven by a phase of risk appetite recovery led by cyclical sectors, with a lack of new positive external factors impacting the market [1][3]. Market Performance - Major indices such as the Wind All A, CSI 300, and CSI 2000 rose by 2.78%, 1.95%, and 3.06% respectively this week [2]. - The average daily trading volume for Wind All A increased from 1.76 trillion yuan to 1.97 trillion yuan, surpassing 2 trillion yuan on Friday [2]. - Approximately 52.20% of stocks in Wind All A saw price increases this week, indicating a confirmation of the upward trend in indices, albeit with a change in the manner of the rise [2]. Sector Analysis - The upward movement in indices was primarily driven by cyclical sectors, particularly non-ferrous metals, as industrial metal commodity prices strengthened significantly [3]. - The recovery in risk appetite is evident, supported by a temporary appreciation of the RMB and improved expectations for overseas capital inflow into the A-share market [3]. Future Outlook - The market is expected to maintain upward potential before the Spring Festival, with opportunities for low-level positioning in the short term [4]. - Current risk factors have weakened compared to previous periods, and high levels of risk appetite are likely to persist [4]. - The market is characterized by a phase of preparation for the pre-Spring Festival rally rather than a formal initiation of a major upward trend, with a focus on low-level positioning and structural adjustments [4]. Investment Recommendations - Focus on technology themes, particularly in robotics, commercial aerospace, and nuclear power sectors, as they are expected to be resilient during the spring market [5]. - Consider overseas computing and semiconductor-related sectors for medium-term investment strategies [5]. - Non-bank financial sectors hold certain allocation value at this stage [5]. - In the consumer sector, it is advisable to seize thematic trading opportunities, especially in areas related to service consumption and aging, such as sports consumption and medical devices [5].

Group 1 - The "New Service Consumption Brands" launch event in Shandong Province witnessed the recognition of 66 new brands, supported by the Shandong Provincial Department of Commerce and organized by Shandong Digital Culture Group [1] - Shandong Province has shown significant growth in service consumption, with a 6.3% increase in accommodation and a 10.6% increase in catering revenues from January to October this year [1] - The province received 739 million domestic and international tourists in the first three quarters, generating a total tourism revenue of 941.81 billion yuan [1] - The expected market size for health and wellness consumption is projected to exceed 2 trillion yuan, while the sports industry is anticipated to surpass 300 billion yuan [1] Group 2 - The newly launched brands exhibit three distinct characteristics: broad coverage, high recognition, and strong innovation [2] - The brands span multiple key sectors, including catering and accommodation, cultural and entertainment tourism, housekeeping services, elderly care, and sports consumption, reflecting the high-quality development of service consumption in Shandong [2] - These brands not only inherit the cultural heritage of Qilu but also align with modern consumer demands, promising enhanced, diverse, and convenient service experiences for consumers [2] Group 3 - A total of 66 companies were selected from 239 applicants to form the first batch of "New Service Consumption Brands" through a structured evaluation process [1] - Notable companies from Zibo include Shandong Qianxi Modern Housekeeping Management Co., Ltd., Shandong Tangku Cultural Development Co., Ltd., and Zibo Hanqing Ceramics Co., Ltd. [2] - The list of recognized brands includes various sectors, such as health consumption, elderly care, and cultural tourism, showcasing the diversity of service offerings in Shandong [3][4][5]

Core Viewpoint - The event in Shandong Province aimed to promote new service consumption brands, highlighting the importance of innovation in service consumption to boost economic growth and consumer confidence [2][3]. Group 1: Event Overview - The "New Service New Momentum New Future" event was organized to focus on service consumption innovation and empower industrial upgrades [3]. - A total of 66 new service consumption brands were launched, showcasing the collaborative efforts of various stakeholders in the industry [2]. Group 2: Economic Impact - Shandong Province has shown significant growth in service consumption, with accommodation and catering revenues increasing by 6.3% and 10.6% year-on-year, respectively, from January to October [5]. - The province received 739 million domestic and international tourists in the first three quarters, generating a total tourism revenue of 941.81 billion yuan [5]. - The health and wellness consumption market is expected to exceed 2 trillion yuan, while the sports industry is projected to surpass 300 billion yuan [5]. Group 3: Brand Characteristics - The new brands exhibit three main characteristics: wide coverage, high recognition, and strong innovation [7]. - The brands span various sectors, including catering, entertainment, tourism, domestic services, elderly care, and sports consumption, reflecting the high-quality development of service consumption in Shandong [7]. Group 4: Industry Insights - Industry leaders shared innovative practices, such as the "Air Reception Room" concept by Qian Keting and the operational model of "589 Street" by Dezhou Aodeli, providing valuable insights for attendees [9]. - The establishment of the Shandong Service Consumption New Brand Alliance aims to break down industry barriers and promote resource sharing and collaboration among brands [11]. Group 5: Future Directions - The Shandong Provincial Department of Commerce plans to enhance brand promotion efforts and create platforms to support market expansion for these new brands [11].