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体育消费的活力与潜力(编辑手记)
Ren Min Ri Bao· 2025-10-08 22:11
中国网球公开赛刷新客流、票房新高,"苏超""湘超"等赛事与景区、酒店联动"宠粉",飞拉达、低空运 动等新潮运动进入越来越多人的视野……新纪录不断被打破,新模式不断迭代,新项目不断丰富,中国 体育产业带给人们更多新惊喜、新启发、新期待。国务院办公厅日前印发《关于释放体育消费潜力进一 步推进体育产业高质量发展的意见》,令不少体育从业者欢欣鼓舞。抓住时代机遇,持续释放潜力,体 育产业必将为健康中国建设提供有力支撑,为经济社会高质量发展注入强劲动能。 城市灯火里,赛场上的激情与看台上的呐喊动人心弦;山海风光中,人们享受运动快乐,拥抱健康生 活……刚刚过去的假期,不少人把观看体育赛事纳入行程,也乐于为体育消费买单。 体育消费活力迸发,反映了人们对身心健康和品质生活的向往,也折射着各地发展特色体育产业的累累 硕果。一笔笔体育消费账单,是多彩生活的注脚,也是经济社会发展的见证。 《 人民日报 》( 2025年10月09日 14 版) (责编:牛镛、岳弘彬) ...
上海市体育消费发展研究(篇二)
Sou Hu Cai Jing· 2025-10-07 01:42
二、 上海体育消费主要特点 (一)新兴体育运动消费潜力大 随着消费理念从单纯的产品消费逐渐转向追求体验消费,社交化、娱乐化、个性化日渐成为大众参与体育运动的驱动力。近年来,露营、登山、徒步、骑 行、桨板、滑雪等户外运动相继成为运动时尚,飞盘、腰旗橄榄球、匹克球、虚拟运动等参与门槛较高、社交属性较强的新兴运动项目加速"出圈",在上 海得到迅速推广,带动体育消费呈现内容个性化、功能社交化和产品新潮化等特点。 根据上海体育市场、政策导向,本报告对冰雪运动、山地户外运动、虚拟运动、极限运动、水上运动5类新兴体育项目进行居民体育消费情况调查。数据 显示,2023 年有近三成的上海市居民参与过新兴运动,且消费呈现出多元化和大众化共同发展的格局,市场潜力大。其中,虚拟体育运动和山地户外运 动具有广泛的群众基础,高频参与人数众多,且人均消费水平较为适中,贴近大众消费能力。相对而言,极限运动和冰雪运动具有专业化和高消费的特 征,高频参与人数较少,但是人均消费水平显著偏高,尤其是极限运动,仅有25人高频参与,其人均消费金额高达7837.9元。可以看出,新兴体育运动人 均消费金额受项目本身性质影响,群体参与及消费支出存在明显分化。 ...
2025武汉体育金秋消费季火爆开幕,五大系列活动促消费
Chang Jiang Ri Bao· 2025-10-07 01:02
近年来,武汉体育产业始终保持增长态势,2024年全市体育产业总规模达到958亿元, 体育消费总规模达到532亿元,体育服务营收增速达到39%,成为推动城市经济发展的新引 擎。 市体育局体育经济处相关负责人肖雷在接受采访时表示:"今年武汉体育金秋消费季有 几个特色:一是体育元素更多,招商的体育企业的比例更多;二是更加接近市民,活动期间 安排了包括佩古拉在内的球星不定期与球迷互动;三是线上领取体育消费券,既可以在武网 主会场使用,也可以在10月13日武汉全民健身中心举行的汉超嗨购欢乐汇现场使用,同时还 可在全市九大商圈200多个体育专柜及147家合作商家使用。希望通过以上措施来促进我们的 体育消费,带动城市经济的发展。" 编辑:熊展平 10月6日,2025武汉体育金秋消费季开幕式也在光谷国际网球中心·武网嘉年华主舞台举 行,美国网球名将佩古拉现场与球迷亲密互动,并用中文向武汉市民送上节日的祝福:中秋 快乐! 武汉体育金秋消费季是武汉体育四季促消费活动场景之一,已经连续举办两届。今年, 该活动依托武汉网球公开赛、汉超联赛、女足亚冠等优质赛事资源,推出了"乐网""乐 购""乐赏""乐动""乐享"五大系列活动。目前,武 ...
“消费券+赛事” 河南优化供给点燃群众体育消费热情
Xin Hua She· 2025-10-06 08:56
2024年,河南省体育局在全省范围内发放1000万元体育消费券,涵盖全省范围内体育健身场馆、体育用 品专营店、体育培训机构、体育旅游景区等商户,拉动全省体育消费4000多万元。今年,从8月份开 始,河南省体育局安排1300万元分批次发放体育消费券,发放品类包括体育服务类和体育用品类,面值 为30、50、100元三种。 "根据往年的消费券核销情况,今年取消了10元面值的消费券,加大了优惠力度,让消费者可感可 及。"河南省体育局体育产业处负责人陈波说。 河南省五环体育集团有限公司总经理张二雷告诉记者,体育消费券至少有三倍的撬动作用,有些消费品 类可能更高,比如吸引了消费者办健身卡,撬动作用可能达到十倍。另一方面,它的引流作用也很明 显,消费者抢到一张消费券,可能来运动一次,也可能爱上一项运动。 在该公司运营的一家羽毛球场里,十一假期这几天,十几块场地几乎天天爆满。郑州的高中三年级学生 张元初从暑假起就报了"一对一"羽毛球培训班,他在教练的指导下,羽毛球水平突飞猛进。 "我是纯喜欢打羽毛球,高三学业紧张,打羽毛球能让我放松下来。"张元初一边擦汗一边说,他之所以 报"一对一",是想提升自己的水平,"之前打了4年了,水 ...
2025南京体育消费金秋季启动
Nan Jing Ri Bao· 2025-09-30 02:20
本次活动采用"1+2"线下联动模式,以一个主会场和两个分会场,打造多元运动场景,覆盖街头运 动、电竞游园、户外休闲等多种业态,活动将持续至11月。 9月29日,2025南京体育消费金秋季正式启动。本次活动以"运动聚能 活力金秋"为主题,结合国 庆、中秋、秋糖三大消费节点,通过"线下主会场+分会场+线上互动"多元模式,打造贯穿整个秋天的体 育消费新体验。 主会场设在南京城北万象汇,将打造国庆街头体育场,设置巨型滑板装置、四大能量挑战区以 及"起跑线运动市集",开展滑板赛、3V3篮球赛等互动赛事。 珍珠泉分会场将举办"2025珍珠泉中秋电竞游园活动暨王者荣耀全国大赛南京珍珠泉站",结合体育 电竞赛事、游园互动等内容,吸引年轻群体参与,推动体育与文旅深度融合。江心洲分会场则依托E3 PARK体育公园,推出帐篷大会、环岛骑行、草地排球等户外活动,打造适合家庭亲子的自然运动场 景。 为延伸消费场景,本次金秋季线上互动与赛事优惠同步推进。联合"全城发糖"小程序上线"南京体育 消费新场景打卡地图",市民打卡集章即可参与抽奖,获取秋糖主题礼包。 此外,10月至11月期间,南京将举办55项体育赛事,包括2025第十三届环太湖国 ...
“热搜”上的非凡“十四五”|消费潜力持续释放 体育产业高质量发展稳健向前
Sou Hu Cai Jing· 2025-09-26 06:41
中国商报(记者 王怡菲)自"十四五"规划实施以来,我国体育事业呈现多点突破、全面开花的蓬勃发展景象,在群众体育、竞技体育等方面亮点纷呈。尤 其是今年,各种体育赛事此起彼伏,"苏超""村超"等群众体育赛事火爆出圈,掀起强劲的赛事经济热潮。 值得一提的是,在竞技体育方面,"十四五"期间,我国先后成功举办了北京冬奥会、成都大运会、杭州亚运会、哈尔滨亚冬会、成都世运会等国际级赛 事,这也是新中国历史上举办国际综合性运动会最为集中的一个时期。 与此同时,体育消费潜力得到充分释放,体育产业不断提质升级、融合创新。在政策的有力引领下,体育产业实现高质量发展,为扩大内需注入了强劲动 能。 "苏超"相关话题登上微博热搜榜。(图片截自微博) 多点开花 今年5月以来,"苏超"成了微博热搜榜上的常客。7月5日,南京对阵苏州,60396名球迷入场;8月17日,南京对阵盐城,上座人数高达60633人;9月6 日,"苏超"第11轮南京对阵徐州一战,南京奥体更是涌入60817名球迷,在2个月内3次刷新全国业余足球赛事的上座纪录。 数据显示,"苏超"赛事在前十轮共计60场的比赛中,场均观赛人数达2.5万,线上直播观看人次超过13亿,显示出群众 ...
9月LPR将公布;全国国庆文旅消费月将启动丨一周前瞻
Group 1 - The upcoming week (September 22 to September 28) will see the release of key economic data in China, including the September LPR rates and the unlocking of nearly 60 billion yuan in market value from restricted stocks in the Shanghai and Shenzhen markets [1][12] - A total of 44 stocks will face the unlocking of restricted shares, amounting to 2.821 billion shares, with a total market value of 596.86 billion yuan based on the closing price on September 19 [1][3] - The top three stocks by unlocking market value are Hehe Information (10.835 billion yuan), Ziyan Food (7.126 billion yuan), and Wireless Media (5.521 billion yuan) [1][4] Group 2 - The "High-Quality Completion of the 14th Five-Year Plan" press conference will be held, featuring key financial leaders discussing achievements in the financial sector during the 14th Five-Year Plan period [6] - A new round of fuel price adjustments will take place, with potential increases in gasoline and diesel prices based on recent crude oil price trends [6] - The National Day cultural tourism consumption month will be launched, with over 330 million yuan in consumption subsidies to stimulate tourism during the holiday period [7] Group 3 - The 2025 Eurasian Economic Forum will be held from September 23 to 25 in Xi'an, focusing on sustainable development and cooperation among Eurasian countries [8] - The Fourth Global Digital Trade Expo will take place from September 25 to 29 in Hangzhou, showcasing advancements in digital trade [9] - The 2025 World New Energy Vehicle Conference will be held from September 27 to 29 in Haikou, discussing future transportation and sustainable development [10]
时报观察丨全方位激活体育消费增长潜力
证券时报· 2025-09-06 00:07
Core Viewpoint - Expanding sports consumption presents significant opportunities, with potential for growth through optimizing consumption scenarios and implementing vacation policies to reduce long-term barriers [1][2]. Group 1: Sports Industry Growth - Since the start of the 14th Five-Year Plan, China's sports industry has grown at an average annual rate of 11.6%, with the industry's value added reaching 1.15% of GDP in 2023, an increase of 0.07 percentage points from the previous year [1]. - In Shanghai, a leading city in sports consumption, the per capita sports expenditure exceeded 4000 yuan in 2023, with an average annual growth rate of over 13% from 2016 to 2024 [1]. Group 2: Role of Sports Events - Sports events have become a key driver of sports consumption in China, with service consumption increasing as economic levels rise, making participation and viewing of sports events essential components [2]. - Regions like Guizhou and Jiangsu, which previously lacked international sports resources, are successfully developing unique sports scenes tailored to local consumer preferences, leveraging their geographical advantages [2]. Group 3: Consumer Trends - The expansion of consumer spending has led to the emergence of more personalized and refined sports consumption trends, with niche sports like frisbee, paddleboarding, and pickleball becoming popular on social media [2]. - To tap into this consumption potential, the industry can focus on supply-side innovations to create new sports consumption scenarios, products, and models [2].
时报观察丨全方位激活体育消费增长潜力
Group 1 - The core viewpoint emphasizes the potential of sports consumption activation through events, with a call for optimizing consumption scenarios and implementing vacation systems to reduce long-term barriers to growth [1][2] - The sports industry in China has been growing at an average annual rate of 11.6% since the 14th Five-Year Plan, with the industry's value added reaching 1.15% of GDP in 2023, an increase of 0.07 percentage points from the previous year [1] - In Shanghai, a leading city in sports consumption, the per capita sports expenditure exceeded 4000 yuan in 2023, with an average annual growth rate of over 13% from 2016 to 2024 [1] Group 2 - Sports events have become a key driver of sports consumption in China, with a trend observed in mature economies where service consumption increases with economic development [2] - Regions like Guizhou and Jiangsu, which previously lacked international sports resources, are leveraging local advantages to develop unique sports events tailored to consumer preferences [2] - The success of community sports events is influenced by various factors, including regional culture and policy guidance, but fundamentally relies on meeting the needs of sports enthusiasts [2] - The expansion of consumption is leading to the emergence of personalized and niche sports consumption trends, such as disc sports and pickleball, which are gaining popularity on social media [2]
时报观察 全方位激活体育消费增长潜力
Zheng Quan Shi Bao· 2025-09-05 18:42
Group 1 - The core viewpoint emphasizes the potential of sports consumption activation through events, with a focus on optimizing supply and implementing vacation policies to reduce long-term barriers to growth [1][2] - The sports industry in China has been growing at an average annual rate of 11.6% since the 14th Five-Year Plan, with the industry's value added reaching 1.15% of GDP in 2023, an increase of 0.07 percentage points from the previous year [1] - In Shanghai, a leading city in sports consumption, the per capita sports spending exceeded 4000 yuan in 2023, with an average annual growth rate of over 13% from 2016 to 2024 [1] Group 2 - Sports events have become a key driver of sports consumption in China, with a trend towards increased service consumption as economic levels rise [2] - Regions like Guizhou and Jiangsu are leveraging local advantages to develop unique sports event scenarios, tapping into community preferences to unlock potential [2] - The success of community sports events is influenced by various factors, but the primary focus should be on meeting the needs of sports enthusiasts and enhancing their emotional experiences [2] - As consumption scales expand, niche sports like frisbee and pickleball are emerging as new trends, indicating a shift towards more personalized and refined sports consumption [2]