从北国的冰雪热潮到南方的灯会盛景，从城市商圈的人流涌动到县域大集的烟火升腾，2026年马年春节，长达9天的假期窗口，铺展出一幅热 气腾腾的新春画卷。新场景、新风尚、新流量，三个关键词成为展现中国春节消费图景的生动注脚。 ——新场景：在悦己体验中感受团圆暖意。 春节是团圆的节日，而团圆的内涵正在不断丰富。今年假期，"旅行过年""度假式过年"热度攀升。 在江西抚州黎川古城，张灯结彩的街巷间，携老带幼的举家出游队伍随处可见。古城深处的"云水间"民宿，由百年老宅改造而成，从除夕到正 月初七客房早早订满。 民宿的庭院里，画架一字排开，油彩铺陈，这家民宿春节期间推出的免费油画体验活动场场满员。来自上海的游客徐硕说："以前过年就是走 亲访友，今年带着父母和孩子出来旅行，一起完成一幅画，比单纯逛景区更有纪念意义。" 春节期间，游客在黎川古城体验油画创作。（邱世同 摄） 与此同时，更多年轻人选择为"情绪价值"买单。在长沙，年轻消费者正成为春节消费的主力军。位于天心区的悦方ID MALL凭借独特的"泛二 次元"生态定位，成为年轻消费者的热门打卡地，泡泡玛特等品牌门店在假期中迎来消费热潮。 "花钱买时间、买品质"让春节的消费清单更 ...

（来源：河北日报） 转自：河北日报 拼挖潜 今年各地促进服务消费这样干 "作为有奖发票试点城市之一，我们将进一步打通'观演+逛街+购物'连贯消费链路，重点拉动餐饮、文 旅、体育等领域消费。"河北省政协委员、石家庄市商务局局长刘春东说。 文体商旅融合是推动服务消费扩容的"热土"。 2025年，不少地方尝到了融合的甜头。江苏以"足球+"撬动全域消费新增长；重庆大足区借舞剧《天下 大足》东风，推出"观剧畅游"计划，观众凭演出票根可享受大足石刻门票优惠，促进从剧场到景区的客 流导引；山西鼓励戏剧作品在全国各地演出，带动泥塑、书签、冰箱贴等文创产品热销…… □新华社记者 胡旭 朱丽莉 周颖 近期陆续召开的地方两会上，"服务消费"成为各地政府工作报告中的热词。围绕加快培育服务消费新增 长点，各地提出一系列部署举措，地方人大代表和政协委员纷纷建言献策。 从多地政府工作报告中可以看到，2025年服务消费发展取得新成效：北京演艺经济更加火热，举办大型 活动2295场、增长25.8%；山东游客人数、旅游收入均增长10%以上；重庆全年接待游客突破5亿人次， 入境旅游人次增长68.2%…… 2026年，各地培育服务消费新增长点从哪些 ...

转自：新华社 新华社北京2月7日电 题：拼挖潜！2026年各地促进服务消费这样干 新华社记者胡旭、朱丽莉、周颖 近期陆续召开的地方两会上，"服务消 费"成为各地政府工作报告中的热词。围绕加快培育服务消费新增长点，各地提出一系列部署举措，地方人大代表和政协委员纷纷建言献策。 从多地政府工作报告中可以看到，2025年服务消费发展取得新成效：北京演艺经济更加火热，举办大型活动2295场、增长25.8%；山东游客人 数、旅游收入均增长10%以上；重庆全年接待游客突破5亿人次，入境旅游人次增长68.2%…… 2026年，各地培育服务消费新增长点从哪些方 面发力？ 天津强调，服务消费强化投资于人、服务于人导向，丰富养老、托幼、健康、家政等连锁化规模化服务供给，更好满足家居类、信 息文化服务类等多样性改善需求；重庆明确，升级餐饮、住宿、养老、托育、家政等传统服务消费；河北提出，打造"一刻钟便民生活圈"。 "作为有奖发票试点城市之一，我们将进一步打通'观演+逛街+购物'连贯消费链路，重点拉动餐饮、文旅、体育等领域消费。"河北省政协委 员、石家庄市商务局局长刘春东说。 文体商旅融合是推动服务消费扩容的"热土"。 2025年，不 ...

新华社北京2月7日电 题：拼挖潜！2026年各地促进服务消费这样干 近期陆续召开的地方两会上，"服务消费"成为各地政府工作报告中的热词。围绕加快培育服务消费新增 长点，各地提出一系列部署举措，地方人大代表和政协委员纷纷建言献策。 从多地政府工作报告中可以看到，2025年服务消费发展取得新成效：北京演艺经济更加火热，举办大型 活动2295场、增长25.8%；山东游客人数、旅游收入均增长10%以上；重庆全年接待游客突破5亿人次， 入境旅游人次增长68.2%…… 2026年，各地培育服务消费新增长点从哪些方面发力？ 天津强调，服务消费强化投资于人、服务于人导向，丰富养老、托幼、健康、家政等连锁化规模化服务 供给，更好满足家居类、信息文化服务类等多样性改善需求；重庆明确，升级餐饮、住宿、养老、托 育、家政等传统服务消费；河北提出，打造"一刻钟便民生活圈"。 "作为有奖发票试点城市之一，我们将进一步打通'观演+逛街+购物'连贯消费链路，重点拉动餐饮、文 旅、体育等领域消费。"河北省政协委员、石家庄市商务局局长刘春东说。 文体商旅融合是推动服务消费扩容的"热土"。 2025年，不少地方尝到了融合的甜头。江苏以"足球+"撬 ...

Group 1 - The core focus of local government reports is on "service consumption" as a key growth area, with various initiatives proposed to accelerate its development [2][3] - By 2025, significant growth in service consumption is expected, with Beijing's performing arts economy seeing a 25.8% increase in large events, Shandong's tourism revenue growing over 10%, and Chongqing's inbound tourism rising by 68.2% [2] - Local governments are emphasizing the importance of enhancing service offerings in areas such as elderly care, childcare, health, and home services to meet diverse consumer demands [3] Group 2 - The integration of culture, sports, and tourism is identified as a fertile ground for expanding service consumption, with initiatives like Jiangsu's "football+" and Chongqing's "watching drama and touring" plans driving new consumer growth [4] - By 2026, localities are expected to continue innovating in the integration of culture and tourism, with Zhejiang focusing on developing popular "cultural tourism + consumption" IPs and enhancing consumer experiences in various sectors [4] - New business models such as low-altitude tourism and aviation sports are emerging, with suggestions for regulatory reforms to foster low-altitude economic development [6] Group 3 - The shift in consumer demand from material satisfaction to emotional and experiential fulfillment is driving the need for more engaging service offerings [6] - Local governments are encouraged to enhance service consumption scenarios by developing event-driven economies and promoting personalized service experiences [6][7] - The youth demographic is becoming a significant driver of service consumption trends, with recommendations for targeted initiatives to engage this group through social and entertainment activities [7] Group 4 - Digital technologies and artificial intelligence are reshaping service landscapes, with local governments focusing on tech-enabled solutions to enhance consumer experiences [8] - Initiatives include the development of smart tourism platforms and AI-driven consumer services to improve operational efficiency and customer engagement [8] - The overall goal is to cultivate new growth points in service consumption, aligning with the trend of consumers prioritizing experiences over products [8]

Group 1 - The core focus of local government reports is on "service consumption," with various initiatives proposed to accelerate the growth of this sector by 2025 [1] - Significant achievements in service consumption by 2025 include Beijing hosting 2,295 large events (up 25.8%), Shandong seeing over 10% growth in tourist numbers and revenue, and Chongqing receiving over 500 million tourists with inbound tourism increasing by 68.2% [1] - By 2026, local governments plan to enhance service consumption through investments in diverse sectors such as elderly care, health, and cultural services, with specific initiatives like creating convenient living circles and upgrading traditional service sectors [1][2] Group 2 - The integration of culture, sports, and tourism is seen as a fertile ground for expanding service consumption, with various regions reporting successful initiatives [2] - Jiangsu's "football+" initiative and Chongqing's "viewing and touring" plan are examples of how localities are leveraging cultural events to drive consumer traffic [2] - By 2026, regions like Zhejiang and Tianjin aim to innovate in the cultural and tourism sectors to enhance consumer experiences and expand service offerings [2] Group 3 - New business models such as low-altitude tourism and aviation sports are emerging, with suggestions for regulatory reforms to foster these sectors [3] - There is a shift in consumer demand from material satisfaction to experiences that offer cultural and social value [3] Group 4 - Enhancing emotional, experiential, and self-satisfying service offerings is a key strategy for expanding service consumption [4] - Events like the fourth Zhengjia Datang Lantern Festival in Guangzhou are designed to boost interaction and experience for visitors, leading to increased foot traffic and sales [4] - Various regions are focusing on personalized service offerings and expanding event-driven economies to stimulate consumer spending [4] Group 5 - The youth demographic is becoming a significant force in the service consumption market, driving trends through events like drama, anime, and music festivals [5] - Recommendations include collaboration between business and cultural sectors to enhance consumer experiences and introduce new consumption formats [5] Group 6 - The concept of "youth economy" has been officially recognized in government reports, with proposals for targeted electronic consumption vouchers for young people to stimulate engagement in various social and cultural activities [6] Group 7 - Digital technologies and artificial intelligence are reshaping service consumption landscapes, with local governments emphasizing tech-driven enhancements to improve consumer experiences [7] - Initiatives include the development of smart tourism platforms and AI-driven data analysis to optimize consumer interactions and service delivery [7] - The focus is on transitioning consumer behavior from purchasing goods to enjoying services and experiences, which is expected to invigorate the economy [7]

新华社北京2月7日电 题：拼挖潜！2026年各地促进服务消费这样干 新华社记者胡旭、朱丽莉、周颖 近期陆续召开的地方两会上，"服务消费"成为各地政府工作报告中的热词。围绕加快培育服务消费新增长点，各地提出一系列部署举措， 地方人大代表和政协委员纷纷建言献策。 从多地政府工作报告中可以看到，2025年服务消费发展取得新成效：北京演艺经济更加火热，举办大型活动2295场、增长25.8%；山东游 客人数、旅游收入均增长10%以上；重庆全年接待游客突破5亿人次，入境旅游人次增长68.2%…… 2026年，各地培育服务消费新增长点从哪些方面发力？ 天津强调，服务消费强化投资于人、服务于人导向，丰富养老、托幼、健康、家政等连锁化规模化服务供给，更好满足家居类、信息文 化服务类等多样性改善需求；重庆明确，升级餐饮、住宿、养老、托育、家政等传统服务消费；河北提出，打造"一刻钟便民生活圈"。 "作为有奖发票试点城市之一，我们将进一步打通'观演+逛街+购物'连贯消费链路，重点拉动餐饮、文旅、体育等领域消费。"河北省政协 委员、石家庄市商务局局长刘春东说。 文体商旅融合是推动服务消费扩容的"热土"。 2025年，不少地方尝到了融合 ...

Core Viewpoint - The 15th National Games serves as a significant platform for showcasing the collaborative development of the Guangdong-Hong Kong-Macao Greater Bay Area, utilizing sports as a medium to enhance cultural integration and economic growth [1][2]. Group 1: Event Impact and Economic Growth - The cross-border cycling event marked a historic moment as the first competition to take place across borders, showcasing innovative practices in "no-sense" customs clearance, which sets a foundation for future cross-border cultural and commercial activities [2][3]. - During the event, hotel bookings in cities along the route surged, particularly in Zhuhai and Hong Kong, indicating a significant increase in tourism and consumer spending, with many spectators choosing to extend their stay for leisure activities [2][3]. - Major shopping malls and dining areas in core cities of the Greater Bay Area experienced an average foot traffic increase of over 20% on weekends and event days, highlighting the event's role in stimulating local economies [3][4]. Group 2: Cultural and Tourism Integration - The event has catalyzed the integration of culture, sports, commerce, and tourism in the Greater Bay Area, with many attendees opting for cross-border day trips that exemplify the region's vibrant tourism model [4][5]. - Initiatives such as "ticket root discounts" and special offers for visitors from Hong Kong and Macau have been introduced to enhance the tourism experience, showcasing the area's commitment to leveraging the event for economic and social benefits [4][5]. - The introduction of themed cycling routes and comprehensive tourism services during the event reflects a strategic approach to enhance visitor engagement and promote local attractions [5][6]. Group 3: Cultural Identity and Community Engagement - The event has fostered cultural identity and community cohesion, with participants from Guangdong, Hong Kong, and Macau collaborating in performances that symbolize regional unity [7][8]. - The incorporation of cultural elements into the event, such as mascots and awards that reflect local heritage, has strengthened emotional connections among residents and participants [7][8]. - The 15th National Games serves as a platform for cultural exchange and innovation, promoting a shared vision for the Greater Bay Area's future [7][8]. Group 4: Commercial Opportunities and Brand Development - The event has attracted numerous enterprises to engage in sponsorship and marketing, enhancing the commercial value of the games and promoting regional cultural industries [8]. - The integration of local cultural symbols into official merchandise has effectively contributed to the promotion of the region's image and stimulated consumer interest [8]. - The collaborative efforts during the event have created a reusable framework for cultural and economic development, showcasing the potential for sustained growth in the Greater Bay Area [8].

Core Insights - The 2025 CFC National Fitness Competition concluded its Shanghai leg, attracting fitness elites and enthusiasts from across the country, resulting in multiple award winners across various categories [1][2] Group 1: Event Overview - The CFC National Fitness Competition combines fitness training with outdoor scenarios, targeting the "Z generation" social lifestyle and aiming to engage a new generation of young people [1] - The event featured individual competitions in women's and men's open and elite categories, as well as mixed doubles team competitions, with the "Wanshi Qingsong" team winning the championship [2] Group 2: Innovation and Engagement - A participant noted that the CFC National Fitness Competition is not just a competitive event but also emphasizes innovative formats and diverse project designs, promoting "national fitness" as a sustainable lifestyle [4] - This year's competition introduced a "cultural, sports, and tourism integration" model, featuring interactive exhibition areas and experience zones for participants and spectators to engage with professional sports equipment and trendy fitness products [4] Group 3: Future Development - The organizers plan to continue promoting national fitness events across the country, fostering the integration of sports with culture, tourism, and consumption, thereby supporting the development of national fitness and health [4]

Core Viewpoint - The ongoing 2025 Shanghai Rolex Masters is expected to attract 240,000 attendees, with record highs in attendance, ticket sales, and peripheral sales, showcasing Shanghai's strength as a global sports city and its integration of sports events into economic development strategies [3][4]. Group 1: Event Economic Impact - The 2025 Shanghai Rolex Masters and the F1 Chinese Grand Prix held in March attracted over 220,000 spectators, with ticket sales increasing by 30% compared to 2024 [5]. - In 2024, Shanghai hosted 178 major international and domestic sports events, generating direct economic benefits of 11.378 billion yuan and total output benefits of 30.990 billion yuan, with a significant impact on the "eat, live, travel, purchase, and entertainment" sectors amounting to 11.645 billion yuan [6]. Group 2: Development of Local Sports Brands - Shanghai is focusing on cultivating local brand events as part of its strategy to become an international sports event hub, with a framework of 3+3+3+X for developing self-owned brand events [7]. - Major events like the Shanghai Marathon, Shanghai Rowing Open, and Shanghai Sailing Open have become key symbols of the city's image [7]. Group 3: Foreign Investment Trends - The service sectors represented by culture, sports, and tourism are emerging as new hotspots for foreign investment, with a 14.8% year-on-year increase in newly established foreign-invested enterprises nationwide from January to August, and a 3.9% increase in Shanghai [9][10]. - The leasing and business services sector received the highest actual foreign investment in Shanghai, amounting to $5.2444 billion, with a year-on-year growth of 61.9% [10]. Group 4: Competitive Advantages of Shanghai - Shanghai's appeal as a global investment hub is attributed to its integrated advantages in business environment, forward-looking policies, industrial ecology, and talent density [10]. - The city has recognized 1,060 regional headquarters of multinational companies and 631 foreign R&D centers, indicating its status as a preferred location for foreign investment [10]. Group 5: Future Prospects and Government Support - Shanghai is accelerating the construction of five centers with comprehensive advantages in technological innovation, industrial systems, and market prospects, aiming to create a stable and transparent investment environment for businesses [11].