赛事旅游红利
Search documents
“鸟巢”周边酒店预订量增幅达52% 马拉松“跑热”北京旅游经济
Bei Jing Shang Bao· 2025-10-30 15:47
Core Insights - The upcoming 2025 Beijing Marathon is driving a significant increase in tourism-related orders in Beijing, with hotel bookings rising by 28% year-on-year during the event period [1][2] - The marathon is not only a sporting event but also acts as an economic engine for the city's tourism sector, boosting hotel and accommodation bookings [1][2] Group 1: Hotel and Accommodation Trends - Hotel bookings in Beijing from October 30 to November 3 have increased by 28% compared to the previous year, with the "Bird's Nest" and Olympic Center area seeing a 52% increase [1] - The demand for accommodations along the marathon route, particularly in the core area within 3 kilometers of the starting point, has surged, leading to a 7% increase in homestay bookings compared to the 2024 marathon [1][2] - The homestay market has experienced a 44.1% week-on-week growth in bookings, indicating strong demand during the marathon [1] Group 2: Transportation and Visitor Dynamics - Train ticket orders to Beijing on November 1 have doubled compared to October 25, highlighting increased travel to the city for the marathon [2] - The marathon attracts a diverse group of participants, including local residents and runners from across the country and the globe, contributing to significant spending in various sectors such as dining, accommodation, and entertainment [2] Group 3: Recommendations for Maximizing Tourism Benefits - To maximize the tourism benefits from the marathon, it is suggested to integrate "participation + sightseeing" experiences by offering travel resource integration, route recommendations, and exclusive discounts for participants [3]