Core Viewpoint - The sports industry has become a significant driver of economic growth in China, with an average annual growth rate exceeding 10% over the past five years, and is on track to become a pillar industry by increasing its GDP contribution to 1.15% in 2023 [1][4]. Group 1: Sports Industry Growth - The sports industry's added value has grown at an average rate of 11.6% since the start of the 14th Five-Year Plan, with the ice and snow industry projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, reflecting a 26.3% annual growth rate [1][4]. - The total sports consumption in 40 pilot cities has increased by over 100 billion yuan from 2020 to 2023, indicating a continuous release of sports consumption potential [1]. Group 2: Event Economy - Major events like the "Su Super" and "Village Super" have significantly boosted local economies, with 511 monitored events in seven regions generating over 16 billion yuan in related consumption in the first half of the year [4][5]. - The Hangzhou Asian Games is expected to drive consumption growth in surrounding areas by over 40%, showcasing the strong impact of large-scale events [5]. Group 3: Sports Services and Manufacturing Transformation - The proportion of sports services in the sports industry's added value has increased from 68.7% in 2020 to 72.7% in 2023, reflecting a shift towards service-oriented growth [9]. - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector has more than doubled to 146 by the end of 2024, indicating a significant upgrade in the sports manufacturing sector [9][10]. Group 4: Consumer Behavior and Market Trends - The rise in sports service consumption includes diverse activities such as tennis lessons, skiing, and attending events like "Su Super," indicating a shift from traditional sports goods purchases to a broader range of sports-related services [10]. - The number of running events is projected to increase from 699 to 749, with participant numbers rising from 6.05 million to 7.05 million between 2023 and 2024, highlighting the growing engagement in sports events [11].