Core Insights - The sports industry is reshaping the consumption ecosystem and becoming a key engine for activating the domestic economy through a multi-format integration approach [1] - The "sports+" model is driving collaborative development across various sectors such as culture, tourism, and manufacturing, showcasing strong growth momentum [1] Group 1: Event Economy - The event economy is emerging as a "traffic password" for consumption upgrades, with a 14.2% year-on-year increase in sales of sports entertainment products in Q1 2025, significantly outpacing the growth of total retail sales of consumer goods [3] - In March 2025, 32 marathons were held nationwide, attracting over 420,000 participants, with the Wuxi Marathon generating 505 million yuan in surrounding industry benefits and the Wuhan Marathon drawing 70,000 out-of-town runners, leading to nearly 300 million yuan in total consumption [3] - The deep integration of events with urban tourism is creating a new trend of "traveling with events," as seen in the Wuhan Marathon, which linked over 20 cherry blossom viewing spots, resulting in a more than fivefold increase in ticket bookings for scenic spots and a 364% surge in hotel bookings near the event [3] Group 2: Manufacturing and Consumption - The dual approach of manufacturing and consumption is constructing a full-chain ecosystem in the sports industry, with Ningjin, Shandong, being the largest commercial fitness equipment production base, holding over 70% of the domestic market share and exporting to over 170 countries [3] - The transformation of Beijing Shougang Park is a model of urban renewal, incorporating new sports projects and attracting a daily foot traffic of over 1,000, thus revitalizing existing assets and creating new consumption spaces [3] Group 3: Technological Empowerment and Policy Innovation - Technological advancements and policy innovations are injecting new momentum into industry upgrades, with the Shanghai sports consumption resource integration platform addressing traditional event resource fragmentation by connecting event resources with financial services and commercial support [5] - The popularity of smart fitness equipment and VR sports training is enhancing the exercise experience, with 540 million people in China regularly exercising and a 57% increase in per capita sports spending compared to pre-pandemic levels, where smart equipment consumption accounts for 28% [5] - The sports industry has been included in the national strategic layout, with the "14th Five-Year Plan for Sports Development" aiming for a total industry scale of 5 trillion yuan by 2025, contributing 2% to GDP [5] Group 4: Economic and Social Impact - The synchronization of the sports industry with urban renewal, technological innovation, and consumption upgrades is not only releasing economic momentum but also fulfilling the public's aspiration for a better life [6] - Sports are transitioning from a "niche hobby" to a "national lifestyle," injecting lasting vitality into high-quality economic development [6]

4月6日，山西省运城市盐湖区舜风公园内，市民在使用智能健身器材进行运动。 金玉敏摄（人民视觉） 6月5日，市民在北京市海淀区八家郊野体育公园使用智能健身器材进行锻炼。 受访者供图 5月20日，在江苏省南通市通州区金新街道"口袋公园"里，居民在使用智能体育设施健身。 翟慧勇摄（人民视觉） 早晨的北京柳荫公园，市民薛女士正踩着智慧健身车挥汗锻炼，屏幕上实时跳动着她消耗的卡路里 数值；同样是晨练时段，上海泾彩园健身点的AI体质测试驿站前，王女士扫码生成的体质测试数据报 告已发送到手机。 "这里的设备和健身房里的专业设备精准度不相上下，在这绿树环绕、空气清新的环境里锻炼，感 觉更加畅快。"张女士说。 目前，体育健身与科技融合发展成为一种趋势，科技带来的各种新场景、新形式让健身深度融入大 众生活。北京市海淀区以"全龄友好"为核心理念，对辖区内体育公园进行智能化改造。"生态+科技"的 创新模式，不仅保留了原有的生态基底，更通过智能的运动设施、生态监测系统等科技手段，打造出人 与自然和谐共生的新型城市空间。 "我们利用北京市体育局专项资金，改扩建了八家郊野体育公园和永建体育公园。"北京市海淀区体 育局四级调研员王旭对笔者介 ...

上证报中国证券网讯 "过去一个多月，是我创办小米以来最艰难的一段时间……"小米集团创始人、董事长兼CEO雷军于5月10日早上恢复更新健身房打卡动 态，上海证券报记者发现，继3月30日已完成41次健身房打卡后，这是他本年度第42次健身记录。 他在微博中坦言，过去一个多月是创办小米以来最艰难的时期，因情绪低落取消了部分会议、出差计划，并暂停社交媒体互动。这段时间的沉淀让他"静心 思考"并有所收获，而网友的支持也帮助他逐步恢复状态。当日，此话题冲上微博热搜榜第一。 有外界推测，雷军一改之前的沉默状态，开始集中发声的背后，是为接下来的新品做准备。雷军恢复打卡可能预示小米将推出新品（如YU7车型）或加速业 务复苏。 据悉，小米第二辆车YU7已经开始陆续到店，距离它发布不远了。此前，小米YU7实车已在北京总部展出，计划于2025年6-7月上市。 据了解，雷军原计划在2025年完成100次健身打卡，截至3月30日已完成41次。然而，自3月底起连续停更40天，创下最长中断纪录。外界猜测其停更与工作 压力或公众事件处理有关。 近期，小米汽车SU7 Ultra配备的双风道机盖深陷舆论漩涡，公众对其实际功能与宣传内容存在差异提出质 ...