（原标题：国常会解读：调动市场力量激发体育消费新潜力） 21世纪经济报道记者周慧 北京报道 体育消费的潜力，有望进一步释放。 8月22日召开的国务院常务会议，会议内容包括研究释放体育消费潜力进一步推进体育产业高质量发展 的意见等。会议指出，发展体育产业和体育消费是落实扩大内需战略的重要内容。 会议提到，要增加体育产品供给，丰富体育赛事活动，推动体育用品升级，强化产业要素支撑，提升服 务保障水平，培育体育产业增长点，加快构建现代体育产业体系。要激发体育消费需求，拓展体育消费 场景，鼓励各地举办体育消费活动，实施消费惠民举措，更好满足群众消费升级需求。要更加注重调动 市场力量推动体育产业发展和消费规模扩大，提高体育经营主体活力，推动体育产业高质量发展。 更加注重调动市场力量 从中国目前的体育产业结构来看，体育产业的制造业和服务业均发展迅速，服务业占比不断提升，产业 结构逐渐优化。据国家体育总局数据，体育服务业占体育产业增加值的比重由2020年的68.7%增至2023 年的72.7%。在欧美一些体育产业发达的国家，体育服务产业占比一直较高。随着中国经济发展水平的 提高和居民消费结构的变化，中国体育产业的结构也明显优 ...

Core Viewpoint - The sports industry has become a significant driver of economic growth in China, with an average annual growth rate exceeding 10% over the past five years, and is on track to become a pillar industry by increasing its GDP contribution to 1.15% in 2023 [1][4]. Group 1: Sports Industry Growth - The sports industry's added value has grown at an average rate of 11.6% since the start of the 14th Five-Year Plan, with the ice and snow industry projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, reflecting a 26.3% annual growth rate [1][4]. - The total sports consumption in 40 pilot cities has increased by over 100 billion yuan from 2020 to 2023, indicating a continuous release of sports consumption potential [1]. Group 2: Event Economy - Major events like the "Su Super" and "Village Super" have significantly boosted local economies, with 511 monitored events in seven regions generating over 16 billion yuan in related consumption in the first half of the year [4][5]. - The Hangzhou Asian Games is expected to drive consumption growth in surrounding areas by over 40%, showcasing the strong impact of large-scale events [5]. Group 3: Sports Services and Manufacturing Transformation - The proportion of sports services in the sports industry's added value has increased from 68.7% in 2020 to 72.7% in 2023, reflecting a shift towards service-oriented growth [9]. - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector has more than doubled to 146 by the end of 2024, indicating a significant upgrade in the sports manufacturing sector [9][10]. Group 4: Consumer Behavior and Market Trends - The rise in sports service consumption includes diverse activities such as tennis lessons, skiing, and attending events like "Su Super," indicating a shift from traditional sports goods purchases to a broader range of sports-related services [10]. - The number of running events is projected to increase from 699 to 749, with participant numbers rising from 6.05 million to 7.05 million between 2023 and 2024, highlighting the growing engagement in sports events [11].

Core Insights - The "14th Five-Year Plan" period has seen significant achievements in building a sports powerhouse in China, emphasizing high-quality development and governance improvements [1] Group 1: Expansion of Public Fitness Spaces - The establishment of community "15-minute fitness circles" has been largely achieved, meeting the public's demand for convenient fitness activities [2] - Over 170,000 sets of small fitness facilities, such as table tennis tables, have been installed in nearly 20,000 old residential communities and over 5,000 urban parks [2] - A total of 1,300 sports parks, each covering over 40,000 square meters, are expected to be completed and operational by the end of 2024 [2] - The government has invested 5.65 billion yuan to support public sports venues to open for free or at low cost, benefiting 3,370 venues across nearly 1,500 county-level administrative regions by 2025 [2] Group 2: Promotion of National Fitness Events - In 2025, over 22,000 fitness events were held nationwide, with direct participation exceeding 11 million people [3] - The first national fitness competition was held in a "regional competition" format, with over 6,000 events reaching the public [3] - The online sports event has seen total participation surpassing 58 million over three years, providing convenient services to the public [3] - More than 145,000 "Run, Youth" activities were conducted, engaging 151 million young participants, effectively addressing common health issues among youth [3] Group 3: Improvement in Competitive Sports - China's competitive sports have achieved notable success on the international stage, with significant advancements in various sports [4] - The country successfully hosted five major international sports events, showcasing its growing influence and appeal [4] - The government is committed to strengthening the governance of sports, addressing corruption, and enhancing the legal framework for the sports industry [4] Group 4: Growth of the Sports Industry - The national sports industry reached a total scale of 3.67 trillion yuan in 2023, with an average annual growth rate of 10.3% [6] - The sports service industry, led by competition and leisure sectors, has seen its share of the industry's added value increase from 68.7% in 2020 to 72.7% in 2023 [6] - By the end of 2024, the number of national-level specialized "little giant" enterprises in the sports sector is expected to reach 146, more than doubling since 2022 [6] Group 5: Economic Impact of Sports Events - The Hangzhou Asian Games led to a consumption increase of over 40% in surrounding areas [7] - Ticket sales for popular events like F1 and the China Open have been robust, with the latter generating over 80 million yuan in ticket revenue last year [7] - Outdoor sports consumption is projected to reach 300 billion yuan in 2024, with approximately 200 million online participants [7]

Core Insights - The sports industry in China has shown a steady growth, with an average annual growth rate exceeding 10% over the past five years, reaching a total scale of 3.67 trillion yuan in 2023 [1][2] - The contribution of the sports industry to the national economy is increasing, with its value added growing at an average rate of 11.6%, accounting for 1.15% of GDP in 2023 [1][2] - The ice and snow industry is experiencing rapid growth, projected to reach 970 billion yuan by 2024, with an annual growth rate of 26.3% [1][2] Industry Structure and Quality - The structure of the sports industry is improving, with the sports service sector, led by competition and performance industries, increasing its share of value added from 68.7% in 2020 to 72.7% in 2023 [2] - The number of national-level specialized and innovative "little giant" enterprises in the sports manufacturing sector is expected to reach 146 by the end of 2024, more than doubling since 2022 [2] - High-tech products such as carbon fiber bicycles and smart fitness equipment are becoming more prevalent in households, enhancing innovation and competitiveness in the sports sector [2] Outdoor Sports Development - The outdoor sports industry is projected to see approximately 200 million online consumers and a total consumption exceeding 300 billion yuan by 2024 [2] - The number of fitness trails has reached 171,800, with a total length of 407,500 kilometers, and the number of flying and automotive camps has reached 2,055 [3] - Water sports participation is expected to exceed 120 million people, with an industry scale of 438.6 billion yuan, reflecting an 18.7% year-on-year growth [3] Event-Driven Economic Impact - In the first half of the year, key sporting events in seven provinces generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [4] - The government plans to develop policies to enhance event economies, improve event supply, and strengthen the coordination between events and the industry to stimulate consumption and economic growth [4]

Core Insights - The sports industry has become a significant driver of economic growth in China, with an average annual growth rate exceeding 10% over the past five years [1] - The value added by the sports industry has grown at an average rate of 11.6% since the start of the 14th Five-Year Plan, reaching 1.15% of GDP in 2023, moving closer to becoming a pillar industry [1][6] - The ice and snow industry is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, reflecting an annual growth rate of 26.3% [1] Sports Events Economy - The popularity of grassroots events like "Su Chao" and "Village Super" has surged, with significant media attention and public engagement [3] - In the first half of the year, key events in seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [3] - Major events like the Hangzhou Asian Games have led to consumption increases of over 40% in surrounding areas [4] Infrastructure and Accessibility - Jiangsu province's robust economic strength and infrastructure have facilitated the success of large-scale sports events, with many cities equipped with large-capacity sports venues [5] - The government has invested 5.65 billion yuan to support the opening of public sports venues, enhancing community access to sports facilities [5] Transformation of the Sports Industry - The sports service sector's contribution to the sports industry's value added has increased from 68.7% in 2020 to 72.7% in 2023, indicating a shift towards service-oriented growth [6] - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector has more than doubled to 146 by the end of 2024 [6] Consumer Trends and Market Dynamics - The rise of domestic manufacturing has significantly reduced costs for sports products, such as carbon fiber bicycles, making them more accessible to consumers [7][8] - The diversification of sports consumption patterns is evident, with increased participation in events like marathons and local sports activities [8] - The number of events is expected to rise from 699 to 749, with participant numbers increasing from 6.05 million to 7.05 million in 2023-2024 [8]

Core Insights - The "14th Five-Year Plan" period has seen significant achievements in building a sports powerhouse in China, guided by Xi Jinping's thoughts on socialism with Chinese characteristics for a new era [1] Group 1: Expansion of Public Fitness Spaces - The establishment of community "15-minute fitness circles" has been largely achieved, meeting the public's demand for convenient fitness activities [2] - Over 170,000 sets of small fitness facilities, such as table tennis tables, have been installed in nearly 20,000 old residential communities and over 5,000 urban parks [2] - A total of 1,300 sports parks, each covering over 40,000 square meters, are expected to be completed and operational by the end of 2024 [2] Group 2: Participation in Fitness Events - During the 2025 "National Fitness Day," over 22,000 events were held nationwide, with direct participation exceeding 11 million people [3] - The "Run, Youth" initiative has organized over 145,000 events, engaging 151 million young participants, effectively covering all age groups and time slots [3] - A preliminary model for youth health intervention has been established in 12 provinces to address common issues like myopia and obesity [3] Group 3: Improvement in Competitive Sports - China's competitive sports have seen significant achievements, with the country hosting five major international sports events during the "14th Five-Year Plan" period [4] - The focus is on enhancing the strength of six key sports (diving, weightlifting, gymnastics, shooting, table tennis, badminton) and three foundational sports (athletics, swimming, water sports) [4] - Efforts to combat corruption and improve the political ecology of sports have been emphasized, alongside the revision of sports laws and standards [4] Group 4: Growth of the Sports Industry - The national sports industry reached a total scale of 3.67 trillion yuan in 2023, with an average annual growth rate of 10.3% [6] - The share of sports service industries, led by competition and leisure sectors, increased from 68.7% in 2020 to 72.7% in 2023 [6] - By the end of 2024, the number of national-level specialized "little giant" enterprises in the sports sector is expected to reach 146, more than doubling since 2022 [6] Group 5: Economic Impact of Sports Events - The Hangzhou Asian Games led to a consumption increase of over 40% in surrounding areas [7] - The ticket sales for the China Open tennis tournament exceeded 80 million yuan last year [7] - The outdoor sports sector is projected to see approximately 200 million online consumers and a total expenditure exceeding 300 billion yuan by 2024 [7]

Core Insights - The sports industry in China has shown a steady growth with an average annual growth rate exceeding 10% over the past five years, reaching a total scale of 3.67 trillion yuan in 2023, with a value added of 1.49 trillion yuan [1][2] - The contribution of the sports industry to the GDP has increased, with a value added growth rate of 11.6% annually, accounting for 1.15% of GDP in 2023, moving closer to becoming a pillar industry [1][2] - The ice and snow industry has experienced significant growth, expanding from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an average annual growth rate of 26.3% [1] Industry Structure and Quality - The structure of the sports industry is improving, with the sports service sector, led by competition and performance industries, increasing its share of the industry's value added from 68.7% in 2020 to 72.7% in 2023 [2] - The number of national-level specialized and innovative "little giant" enterprises in the sports sector is expected to reach 146 by the end of 2024, more than doubling since 2022 [2] - The application of advanced materials and technologies in sports is enhancing product innovation and competitiveness, with high-tech products like carbon fiber bicycles and smart fitness equipment becoming more common [2] Outdoor Sports Development - The outdoor sports industry is projected to see approximately 200 million online consumers and a total consumption exceeding 300 billion yuan by 2024 [2] - As of 2024, there are 171,800 fitness trails totaling 407,500 kilometers, and 2,055 flying and automotive camps across the country, indicating a growing infrastructure for outdoor activities [3] - The participation in water sports is expected to surpass 120 million people, with the industry scale reaching 438.6 billion yuan, reflecting an 18.7% year-on-year growth [3] Event-Driven Economic Impact - In the first half of this year, key sporting events in seven provinces generated over 16 billion yuan in sports and related consumption, averaging over 30 million yuan per event, highlighting the role of sports in boosting domestic demand [4] - The government plans to develop policies to promote event economics, enhance event supply, and strengthen the coordination between events and the industry to further stimulate consumption and economic growth [4]

Core Insights - The sports industry in China has shown a steady growth with an average annual growth rate exceeding 10% over the past five years, reaching a total scale of 3.67 trillion yuan in 2023, with a value added of 1.49 trillion yuan [1][2] Industry Growth - The value added of the national sports industry has grown at an average annual rate of 11.6%, accounting for 1.15% of GDP in 2023, moving closer to becoming a pillar industry [1][2] - The ice and snow industry has expanded from 381.1 billion yuan in 2020 to 970 billion yuan in 2024, with an average growth rate of 26.3% [1] Sports Consumption - In 40 pilot cities for sports consumption, the total sports consumption of residents increased by over 100 billion yuan from 2020 to 2023, indicating a continuous release of sports consumption potential [1] - The outdoor sports industry is projected to have approximately 200 million online consumers and a total consumption exceeding 300 billion yuan in 2024 [2] Structural Quality Improvement - The structure of the sports industry is improving, with the sports service industry, led by competition performance and fitness leisure, increasing its share of the industry's value added from 68.7% in 2020 to 72.7% in 2023 [2] - By the end of 2024, the number of national-level specialized and innovative "little giant" enterprises in the sports sector is expected to reach 146, more than doubling since the end of 2022 [2] Outdoor Sports Development - As of 2024, there are 171,800 fitness trails totaling 407,500 kilometers, and 2,055 flying and automotive camps across the country [3] - The water sports participation is expected to exceed 120 million people, with an industry scale reaching 438.6 billion yuan, reflecting an 18.7% year-on-year growth [3] Event-Driven Economic Impact - In the first half of this year, key events in seven provinces, including Hebei, Zhejiang, and Fujian, generated over 16 billion yuan in sports and related consumption, averaging over 30 million yuan per event [4] - The National Sports Administration plans to develop policies to promote event economics, enhance event supply, and strengthen the coordination between events and the industry [4]

Core Insights - The sports industry in China has become a new highlight for economic development, with an average annual growth rate exceeding 10% over the past five years [1][3] - The sports service industry, led by competition performance and fitness leisure sectors, has rapidly grown, increasing its share of the sports industry's added value from 68.7% in 2020 to 72.7% in 2023 [1][4] - The National Sports Administration plans to develop policy documents to promote event economics, enhance event supply, and strengthen the coordination between events and industries [1][8] Industry Growth - The total scale of China's sports industry reached 3.67 trillion yuan in 2023, with an average growth rate of 10.3% [3] - The added value of the sports industry has been growing at an annual rate of 11.6%, reaching 1.49 trillion yuan in 2023, and accounting for 1.15% of GDP [5] - The ice and snow industry is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an annual growth rate of 26.3% [5] Event-Driven Economic Impact - In the first half of the year, 511 key events across seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [6] - Major events like the Hangzhou Asian Games have significantly boosted local consumption, with surrounding areas experiencing growth rates exceeding 40% during the event [7] - The integration of sports events with tourism and commerce has created a "golden combination" for driving consumption and expanding domestic demand [7][8] Policy and Structural Support - The new sports law has established a dedicated chapter for the sports industry, leading to the formulation of specialized plans and the issuance of 84 sports standards [3][4] - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector is expected to exceed 146 by the end of 2024, more than doubling since 2022 [4] - The introduction of 81 national holiday sports tourism routes and various outdoor sports routes has enhanced regional resource development and collaborative growth [4]

Core Viewpoint - The sports industry has become a significant driver for economic growth and transformation, with an average annual growth rate exceeding 10% over the past five years, and a focus on integrating sports events into tourism and local economies [1][3]. Sports Industry Growth - The added value of the sports industry has grown at an average rate of 11.6% since the 14th Five-Year Plan, reaching 1.15% of GDP in 2023, moving closer to becoming a pillar industry [3]. - The ice and snow industry is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an annual growth rate of 26.3% [3]. - Sports consumption in 40 pilot cities has increased by over 100 billion yuan from 2020 to 2023, indicating a continuous release of consumption potential [3]. Event Economy - The "Su Super" and "Village Super" events have gained significant popularity, with the "Su Super" attracting over 60,000 attendees per match and generating 38 billion yuan in consumption across Jiangsu [5][6]. - In the first half of the year, 511 key events across seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [6]. - Major events like the Hangzhou Asian Games have led to consumption increases of up to 40% in surrounding areas [6]. Sports Service Industry Transformation - The proportion of the sports service industry in the added value of the sports industry increased from 68.7% in 2020 to 72.7% in 2023, reflecting a shift towards service-oriented growth [9]. - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector has more than doubled to 146 by the end of 2024 [9]. - The rise of domestic manufacturing has significantly reduced costs, with carbon fiber prices dropping from 3,000 yuan per kilogram to under 200 yuan [10]. Future Directions - The National Sports Administration plans to develop policies to enhance event economies, improve event supply, and strengthen the coordination between events and industries [7]. - The sports industry is expected to continue evolving, with a focus on deepening reforms and planning for the next Five-Year Plan [11].