Core Viewpoint - The transformation of Tongzhou Lianhua Hui from a traditional supermarket to a community commercial complex reflects the evolving consumer demands and the shift towards more experiential retail environments in urban areas [1][10]. Group 1: Project Overview - The Lianhua Hui project is undergoing significant upgrades, transitioning into a community commercial complex that integrates dining, leisure, family activities, and cinema [1][4]. - The project has completed exterior renovations and has signed contracts with approximately 90% of its merchants, including popular brands like Bawang Tea and Starbucks [4][5]. - The total area of the project is approximately 18,398.38 square meters, aiming to meet modern community needs through spatial restructuring and business reorganization [7]. Group 2: Market Context - The renovation of Lianhua Hui is part of a broader trend in Tongzhou, which is becoming increasingly important as a sub-center of Beijing, attracting over 3,000 businesses from other districts by 2025 [8]. - The commercial landscape in Tongzhou is evolving from traditional supermarkets and hypermarkets to shopping centers, community malls, and themed street blocks, reflecting a shift from single-function to multi-functional retail spaces [8][9]. - Consumer preferences are changing, with a growing demand for diverse shopping experiences and quality service, which Lianhua Hui aims to address through its transformation [8][14]. Group 3: Operational Strategy - The project emphasizes a "neighborhood living space" concept, focusing on the daily needs of residents and incorporating various business types such as fast food, children's entertainment, and cinemas [5][10]. - The operational model of "supermarket+" community complexes is gaining traction, as it allows for quick adjustments to consumer demands and offers personalized services, making it more appealing than larger shopping centers [14]. - Continuous innovation in operations and offerings is crucial for attracting and retaining customers, especially in the initial phase post-opening [9][14].