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京城“胖东来”的蜕变之路
Sou Hu Cai Jing· 2025-09-02 16:30
Core Insights - The article discusses the trend of supermarkets in Beijing adopting the "learning from Pang Donglai" model, leading to significant transformations in their operations and customer experiences [3][5]. Group 1: Supermarket Transformations - Several supermarkets, including Yonghui and Wumart, have undergone renovations to align their product offerings and services with the successful model of Pang Donglai [4][9]. - After renovations, Wumart's new store achieved a product structure that closely resembles 80% of Pang Donglai's offerings, while Yonghui's Xilongduo store removed 79% of its original products to reach over 90% alignment with Pang Donglai's structure [5][7]. Group 2: Product and Quality Enhancements - The renovated supermarkets have expanded their product variety while enhancing quality control measures, such as implementing "bright kitchen" practices for transparency in food preparation [9]. - Yonghui's Xilongduo store has strict freshness management policies, offering discounts on freshly cut fruits based on their age, and removing items that exceed freshness limits [9][10]. Group 3: Service Improvements - The renovations have focused on improving the comfort of shopping spaces, with wider aisles and the introduction of multi-functional service areas, including self-service tea machines and emergency medical kits [12][14]. - Some stores have added pet storage services, enhancing the overall shopping experience for customers [15]. Group 4: Performance Outcomes - Post-renovation, the "Pang Yonghui" and "Pang Wumart" stores have reported significant increases in daily sales and customer traffic, with some stores experiencing sales growth of 50% to 300% compared to pre-renovation levels [17][19]. - Yonghui's Xilongduo store achieved nearly three times its pre-renovation daily sales, with a customer traffic increase of over 65% [19]. Group 5: Policy Support - The transformation of supermarkets is supported by government policies that encourage the upgrade of chain stores, providing financial assistance for renovations and digital upgrades [21].