湖北雅斯集团始创于1992年，是一家集超市、餐饮、物流、百货、儿童娱乐、酒店、地产等多业态于一体的综合 性企业集团。此次开业的高铁吾悦雅斯超市，是雅斯与吾悦广场全国战略合作的又一重要成果，也是雅斯深耕长 沙市场、布局主城区核心商圈的关键一步。门店位于高铁吾悦广场核心位置，便捷的交通与综合体庞大的客流量 为其提供了得天独厚的发展条件。 雅斯超市相关负责人介绍，长沙高铁吾悦广场雅斯超市的核心特色在于"超市餐饮一体化"的运营模式。门店打破 传统超市的单一购物功能，将餐饮体验深度融入购物场景：店内面包坊、中式面点、熟食卤味、海鲜加工等多个 区域均为开放式明厨，顾客不仅可以目睹美食从原料到成品的全过程，更能被现场弥漫的食物香气所吸引，真正 实现"看得见、闻得到"。特色海鲜加工区是最大亮点之一。顾客可在此选购帝王蟹、波士顿龙虾等鲜活高端海 鲜，由专业厨师现场烹饪加工，无需自己动手，立即可在用餐区品尝到最新鲜、最原汁原味的海鲜大餐，将"市 场"与"餐厅"无缝连接。沉浸式试吃体验：店内广泛设置了试吃点位，从新鲜水果、特色熟食到现调饮品，顾客可 以随心品尝，在轻松愉快的"逛吃"氛围中做出购买决策。此外，超市内设有宽敞的堂食区域 ...

Core Insights - Yasi Supermarket has successfully opened its first store in Hunan province, marking a significant milestone in its expansion strategy beyond Hubei [2][11] - The store achieved impressive first-day sales of 2.66 million yuan, indicating strong market acceptance and consumer interest [11][12] - Yasi's expansion into Hunan is part of a broader strategy to establish a national presence, with plans to open multiple stores in the region [12][18] Store Performance - The Hunan store, located in Ningxiang, covers nearly 8,000 square meters and offers a wide range of products, including fresh produce, processed foods, and daily necessities [2][11] - On its opening day, the store experienced high foot traffic, with nearly 40 cash registers operating continuously to accommodate customers [5][11] - The sales performance of the Hunan store is comparable to Yasi's previous store opening in Jiangxi, which recorded first-day sales of 2.21 million yuan [11] Expansion Strategy - Yasi Supermarket plans to open three stores in Hunan, with the Ningxiang store being the first, followed by two more in Changsha set to open on November 28 [12][18] - The company aims to achieve a sales revenue target of 5 billion yuan by 2025, with a long-term goal of reaching 10 billion yuan and 100 stores [15][18] - Yasi's business model emphasizes a combination of supermarket and dining experiences, with a high proportion of fresh products (45%-50%) and processed foods (30%-35%) [12][15] Brand Positioning - Yasi has established a unique market position through its "supermarket + dining" model, which enhances customer experience and differentiates it from competitors [15] - The company has developed a strong brand identity with its own product lines, including "Yasi Preferred," "Jingchu Flavor," and "Healthy Food Workshop," catering to diverse consumer needs [12][15] - The successful collaboration with Wuyue Plaza in Hunan follows previous partnerships in Hubei, showcasing Yasi's ability to replicate its successful business model in new markets [14][18]