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多地商场冷落,“华南第一商圈”为何人流熙攘?
Shang Hai Zheng Quan Bao· 2025-11-01 07:30
Core Insights - The article highlights the contrasting situation of the Tianhe Road business district in Guangzhou, which remains vibrant and attracts significant foot traffic despite the rise of online shopping [2][3]. Group 1: Business Environment - Tianhe Road business district, known as "the first business circle in South China," spans approximately 2.8 kilometers and houses 25 large commercial complexes with over 10,000 merchants [2]. - The average daily foot traffic in the Tianhe Road business district is around 1.5 million, demonstrating its strong consumer engagement and spending power [3]. Group 2: Strategies for Attracting Consumers - To counter the impact of e-commerce, large shopping malls are shifting their focus from merely collecting rent from merchants to enhancing the consumer experience, aiming to transform into "super experience centers" [4]. - The district emphasizes offering unique product experiences, with many first stores in South China and China located here, attracting customers with exclusive offerings [5]. - Physical spaces are being redefined to include attractions like aquariums and climbing walls, turning shopping centers into urban lifestyle hubs that offer more than just retail [6]. Group 3: Enhanced Services - Tianhe district is improving customer service by creating pet-friendly social spaces and providing tailored services for international visitors, such as English menus and Arabic-speaking staff during peak tourist seasons [7]. - The local government and business associations are collaborating to streamline processes for merchants, reducing bureaucratic hurdles and fostering a supportive business environment [8]. Group 4: Collaborative Governance - The partnership model of "government + business association + enterprises" is effectively shaping a fair, vibrant, and orderly commercial environment in the Tianhe Road business district [8]. - The Tianhe Road Business Association plays a crucial role in bridging the gap between businesses and the government, promoting industry self-regulation, and coordinating resources to avoid market saturation and competition [8].